Shenzhen International Cultural & Creative Products & Designer Toy Exhibition (CIPE)CIPE

The Shenzhen International Cultural & Creative Products & Designer Toy Exhibition (CIPE) is held concurrently with the Shenzhen International IP Licensing Expo. The number of professional visitors continues to rise steadily. It has attracted 380 exhibiting enterprises from 24 countries and regions worldwide, featuring active on-site transactions and fruitful forums, presenting a top-tier global event integrating exhibition, communication, trade, and cooperation for the cultural & creative and designer toy industries.

Exhibits cover a diverse range of categories including designer toys & figures, anime merchandise, plush toys, AI toys, digital art, and intangible cultural heritage (ICH) creative products, organized into five core exhibition zones. Leading exhibitors include the Palace Museum Cultural & Creative Products, Dunhuang Academy, various museum cultural & creative brands, and scenic area cultural products, alongside a vast collection of international and emerging original IPs.

This edition will deeply explore the integration of cultural tourism and cultural & creative industries, promoting the innovative application of cultural & creative products in the tourism sector and opening up more high-potential blue ocean markets. Through interactive cooperation between the two sectors, it aims to facilitate the innovative integration of cultural IPs into tourism projects, attract more young travelers, and enhance the cultural added value of the cultural tourism industry.

During the CIPE, a series of engaging industry events and themed forums will be held, inviting industry elites, senior experts, and renowned cultural & creative brand founders to jointly discuss industry trends and future development. Through these activities, exhibiting enterprises can establish close connections with leading brands and innovative companies, build an efficient professional network, and lay a solid foundation for long-term business growth.