Shenzhen International Cultural and Creative Industries Expo & Trendy Toy Show

The Shenzhen International Cultural and Creative Products & Trendy Toy Exhibition (CIPE) was held concurrently with the Shenzhen International IP Licensing Industry Expo, witnessing a steady increase in professional visitor attendance. The event attracted 380 exhibiting companies from 24 countries and regions worldwide, with robust on-site transactions and fruitful forum outcomes, presenting the global cultural and creative industries—and the trendy toy sector—with a premier gathering that integrates showcasing, networking, trade, and collaboration.

Exhibits spanned diverse categories, including trendy toys and figurines, anime‑related merchandise, plush toys, AI‑powered toys, digital art, and intangible cultural heritage‑inspired products, organized across five core exhibition zones. Leading exhibitors included Palace Museum Cultural & Creative Products, Dunhuang Academy, various museum‑based cultural brands, and scenic‑area‑focused cultural offerings, alongside a substantial lineup of international and emerging original IPs.

This edition of the exhibition delved deeply into the synergistic integration of culture, tourism, and cultural creativity, driving the innovative application and implementation of cultural‑creative products within the tourism sector and opening up new blue‑ocean market segments with significant growth potential. By fostering collaborative interactions between the cultural‑tourism and cultural‑creative industries, the event sought to facilitate the creative incorporation of cultural IPs into tourism projects, attract younger visitors, and enhance the cultural value‑added of the tourism industry.

During the Shenzhen International Cultural and Creative Products & Trendy Toy Exhibition (CIPE), a series of engaging industry events and thematic forums will be hosted, bringing together industry leaders, seasoned experts, and renowned cultural‑creative brand founders to discuss sector trends and future development. Through these initiatives, exhibiting companies can forge close partnerships with leading brands and innovative enterprises, cultivate a dynamic professional network, and lay a solid foundation for their long-term growth.

Shenzhen International Cultural and Creative Industries Expo & Trendy Toy Show tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.