ACE 5th Asia Food & Beverage Exhibition

The Exhibition Value of ACE Asia Food & Beverage Show

• Hosted by one of the world’s three major exhibition groups, it is the most internationally oriented food and beverage industry event in Northern China: Organized by Groupe Artémis, one of the world’s top three exhibition groups, ACE Asia Food & Beverage Show has been held in Jinan for three consecutive editions since its inaugural appearance in China in 2023. The show is positioned as an international, cutting-edge platform that connects the upstream, midstream, and downstream segments of the food and beverage industry chain and sets the tone for emerging trends. Against the backdrop of accelerating chain‑operation adoption, overseas expansion, and quality upgrades in China’s catering market, the event is widely recognized within the industry as one of the most international platforms in China, serving as a vital bridge linking domestic and global supply chains.
• A one‑stop showcase covering the entire industry value chain: The exhibition encompasses every link in the value chain, including chain restaurants, hot pot, ready‑to‑eat meals, seasonings, kitchen equipment, and hotel supplies. For its fourth edition in 2026, the show is planned to span 60,000 square meters, with over 2,000 companies from across the food and beverage supply chain expected to participate, and more than 100,000 professional visitors invited to attend and engage in procurement activities. From regional specialties to international brands, and from traditional culinary techniques to smart catering technologies, exhibitors can seamlessly integrate product display, brand exposure, and business negotiations under one roof.
• Precise matchmaking with key domestic and international buyers and distribution channels: With its growing international profile, the first two editions have successfully attracted participants from over ten countries, including Malaysia, Saudi Arabia, Brazil, Russia, Vietnam, Germany, Thailand, Japan, South Korea, and the United States. Domestically, provincial delegations from Jiangxi, Linxia Prefecture in Gansu, Qingyang City, Mianyang City in Sichuan, and Dongying City in Shandong have also taken part. Exhibitors gain direct access to core customer groups such as professional purchasing teams, procurement managers of leading restaurant chains, and representatives of investment institutions, enabling efficient business connections and market expansion.
• Unique value for Chinese enterprises—anchored in Jinan, connecting to the national market as a strategic engine for Northern China: ACE Asia Food & Beverage Show serves as a central platform for Chinese food and beverage companies to showcase their brand strength and expand nationwide. The event brings together prominent domestic players such as Kerry Commercial Group, Huifa Foods, Hema Fresh, Huazhu Group, and Weikang Group, while providing local specialty industries with a crucial gateway to broader national markets. The Ningxia Council for the Promotion of International Trade, for instance, organized 26 high‑quality enterprises to exhibit, resulting in cooperation agreements totaling RMB 19.71 million. Concurrently, the show hosts precision‑matching sessions for thousands of attendees and centralized signing ceremonies, creating a highly effective, results‑driven platform for business deals.
• Strengthening international presence to support overseas expansion: ACE Asia Food & Beverage Show has become a two‑way springboard, facilitating both the entry of international brands into the Chinese market and the global outreach of Chinese enterprises. During the third edition, the World Federation of Chinese Cuisine served as a guiding organization for the first time, while delegations from Russia, Brazil, Vietnam, Malaysia, and other nations participated. The show places particular emphasis on fostering exchanges and collaborations within the international catering sector, “committed to supporting Chinese enterprises’ overseas expansion and facilitating corresponding connections between foreign supply chains and China.”
• A vanguard for technological innovation and industry trends: At the show, ready‑to‑eat meals, smart catering equipment, health‑focused foods, eco‑friendly ingredients, and digital transformation in the catering sector have emerged as key highlights. The third edition featured “Health & Eco‑Friendly” as a major theme, co‑hosting specialized seminars and matchmaking events with the National Center for Eco‑Ingredient Evaluation. Timeless Shandong classics such as Sweet-and-Sour Carp, Linyi Fried Chicken, and Thai Lemongrass Grilled Tilapia were all reimagined as ready‑to‑eat products. Complementary activities—including industry forums, competitions, networking sessions, and promotional events—create an integrated “Exhibition + Conference + Competition” ecosystem.
• Jinan’s locational and industrial advantages: Held at the Shandong International Convention and Exhibition Center, Jinan—the capital of Shandong Province—stands at the crossroads of the Bohai Rim and Yangtze River Delta economic zones, radiating into the vast northern consumer market. As a flagship food and beverage industry event strategically introduced by the Jinan Municipal Government, ACE Asia Food & Beverage Show has provided the city with a powerful platform to showcase its urban appeal, effectively spurring the growth of the local catering industry chain.