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Shanghai International Adult Lifestyle and Adult Products Exhibition API
API EXPO
- Dates
- Show Hours:
- Highlights
- An international professional trade show for adult entertainment products and the health industry.
Exhibition Data
- 1/1
- Edition
- 30000㎡
- Exhibition area
- 400
- Exhibitors
- 50000
- Visitors
Shanghai Adult Expo Details
- Industry:
- Adult fairShanghaiAdult Expo
- Organizer:
- China Association of Reproductive Health Industry
- City:
- Shanghai
- Venue:
- Address:
- No. 2739, Guangfu West Road, Putuo District, Shanghai
Profile
The Shanghai International Adult Lifestyle and Adult Products Exhibition (API EXPO) is a high‑quality trade show that emphasizes practicality and professionalism; it is a large‑scale, highly influential professional event in the adult intimate‑products sector.
As a rising star in the intimate‑products industry, we hope that more and more people will embrace “intimacy” as a trendy lifestyle, while also anticipating accelerated cross‑industry integration to promote transparency and sustainability within the sector, ultimately achieving co‑creation, co‑existence, and shared prosperity. The Shanghai International Adult Lifestyle and Health Industry Expo (API EXPO)brings together 400 domestic and international companies to showcase their brands, launch new products, expand and maintain market presence, and strengthen brand visibility through a one‑stop, highly efficient business platform.
The Shanghai International Adult Lifestyle and Adult Products Exhibition (API EXPO)covers all categories, including intimate‑products, adult toys, family‑planning items, the broader health industry, as well as production auxiliaries, related accessories, and industry media, comprehensively presenting cutting‑edge innovations resulting from the deep integration of big data, artificial intelligence, and other advanced technologies with the intimate‑products sector, alongside an ever‑evolving industrial ecosystem empowered by technological advancement.
At this year’s exhibition, numerous renowned domestic brands have gathered, with many exhibitors’ products and industry solutions fully demonstrating the strong competitiveness and robust brand‑building capabilities of Chinese manufacturing. A dedicated International Premium Showcase has been specially established, providing a platform not only for international brands such as LOMA, ORION, and BlUSH that are unable to attend in person, but also offering convenient overseas‑trade opportunities for domestic enterprises—enabling them to connect with high‑quality brands from Austria, Germany, South Korea, New Zealand, the United States, and beyond, all without leaving China, thus fostering the global integration and development of intimate‑products brands.
Since its inception, the Shanghai API Adult Lifestyle Exhibition has remained committed to promoting the positive and orderly growth of the intimate‑products industry, consistently focusing on sexual health education,while adopting a more open international perspective and a keen market sensibility to explore the boundless potential of the sector.
Shanghai International Adult Lifestyle and Adult Products Exhibition API tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for Shanghai International Adult Lifestyle and Adult Products Exhibition API: 佛山市平创医疗科技有限公司, 义乌市跃冉饰品有限公司, 温州琦莎玩具有限公司, 乐加实业有限公司, 东莞市威利仕电子科技有限公司, 比利芙科技（东莞）有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Reasons to Exhibit at API
- Global Hub of the Erotic IndustryAs the most influential erotic health industry event in the Asia‑Pacific region, API gathers over 400 exhibitors and professional buyers from 47 countries, attracting more than 60,000 visitors. It serves as a premier platform for companies to showcase their strengths and connect with global resources.
- Comprehensive Industry Coverage and Efficient ConnectionsCovering the full spectrum—from erotic products and adult toys to family planning care, health‑related offerings, and production accessories—API precisely matches domestic and international procurement needs, bridging brands and distribution channels.
- Pioneering Platform for AI TechnologyFeaturing cutting‑edge products such as companion robots with voice‑activated interfaces, AI dolls with memory‑training capabilities, and advanced biosensors, API is the ideal venue for companies to unveil groundbreaking technologies and stake their claim in the industry’s future.
- Deep Integration with Global Export ResourcesThrough exclusive collaboration with Hugo Cross‑Border, API invites representatives from seven major platforms—including SHEIN, TEMU, and Amazon—to host one‑on‑one meetings and release the “Cross‑Border Guide for Erotic Toy Exports,” providing businesses with comprehensive solutions for overseas expansion.
- Precise Business Matching and Proven ResultsLeveraging an intelligent database to match exhibitors with targeted buyers, the inaugural API Buyer’s Festival achieved highly effective brand‑channel connections, significantly boosting commercial conversion rates.
- High‑Level Forums for Trend InsightsIndustry private forums focus on ten key trends, including AI empowerment, biosensing, and IoT applications, inviting industry leaders from Tmall, JD.com, and other platforms to share expert insights, thereby guiding strategic decision‑making.
- Authoritative Endorsement for Industry TransparencyWith support from the China Reproductive Health Industry Association, API has established dedicated AIDS‑prevention and public‑education zones, promoting healthy sexual culture and reinforcing corporate social responsibility.
Range
- Leading AI‑Powered BrandsChunshuitang, Jin San Wan Mei, Satisfyer, FUN FACTORY, LOMA, ORION, BlUSH
- Women‑Centric Erotic BrandsXiangyao, beU, Daren Tang, Si Hande, Tingon, blush, Qing Nan, Zhuo Zhan, Hei Hun, vvisage
- Comprehensive Market LeadersYan Kui Erotic (distribution platform), Ai Gan, Qi Meila, Ti Yue, Bei Ke, Xia Qi, Ye Huo, Bai Zhen Tang, Shen Hua, Shang Pai, Bei Li Le, Jiu Nai
- International BrandsSatisfyer (Germany), FUN FACTORY (Germany), LOMA (Austria), ORION (Germany), BlUSH (USA), Tingon, Sweden’s LELO
- Health and Family Planning BrandsJiesibang, Durex, Okamoto, Sixth Sense, Ming Liu, Duole Shi, Nuosi, Chi Wei, Zhong Chuan, Wan Ai Ke, Jin Ge
Review
The 2025 Shanghai International Erotic Lifestyle and Health Industry Expo (API) was successfully held from April 18 to 20 at the Shanghai International Convention and Exhibition Center. With the theme “A Glimpse into the Future: Energizing the World,” the event spanned 26,720 square meters, bringing together over 400 leading exhibitors from around the globe and attracting more than a thousand professional buyers from 47 countries and regions. Total attendance exceeded 60,000, with daily peak numbers surpassing 20,000, and tickets at one point becoming extremely hard to secure, driving scalper prices up to several thousand yuan.
AI emerged as the standout highlight of this year’s expo, with approximately one-fifth of all booths incorporating AI-driven features. Chunshuitang unveiled a companion robot integrated with an intelligent voice system, enabling low-latency interactive experiences; custom models start at just RMB 50,000, delivering a fidelity level exceeding 95%. Jin San Wan Mei introduced an AI-powered doll equipped with the “Metabox Smart Box,” offering memory retention and personality development capabilities, while also launching an “Intelligent Interactive Pendant” that brings AI-enabled functionality to traditional products. Other notable innovations included biosensor technology, remotely controllable IoT applications, and “de‑eroticization” design trends. Brands such as blush showcased chip‑enabled products that analyze user data in real time, while Tingon enabled multi‑user interconnected control via its mobile app. Meanwhile, Xiangyao focused on women’s light‑love lifestyle products, utilizing food‑grade silicone and featuring the TurboM1 motor system along with an L‑shaped suction nozzle design for a completely new experience.
Concurrent with the expo, the inaugural API Buyer’s Festival took place, highlighting industry bestsellers and facilitating efficient connections between brands and distribution channels. The “Erotic Awards” ceremony recognized multiple categories, including Innovation Award and Achievement Award, setting benchmarks for the sector. Exclusive industry networking events invited prominent figures from Tmall, , and Hard Candy Video to share valuable insights. As the exclusive cross‑border e‑commerce partner, Hugo Cross‑Border hosted a seminar on erotic product categories, released the “Cross‑Border Guide for Erotic Toy Exports,” and arranged one‑on‑one meetings and cross‑border sourcing sessions with representatives from seven major platforms—including SHEIN, TEMU, and Amazon—providing sellers with end‑to‑end solutions for international expansion. The expo covered the entire value chain, ranging from adult toys and erotic products to family planning supplies, intimate care items, health‑related products, and related accessories and raw materials, drawing international buyers from dozens of countries, including Germany, the United States, the United Kingdom, Japan, France, South Korea, Portugal, and the Netherlands.
API EXPO 2027 Venue Map
API EXPO Exhibitior List
Shanghai International Adult Lifestyle and Adult Products Exhibition API Range
- Male devices ,
- Female devices ,
- Sex dolls
- Sexy apparel ,
- Leather goods ,
- Essential oils & aromatherapy
- Condoms ,
- Topical delay sprays ,
- Lubricants ,
- Cleansers ,
- Reproductive health products
- Reproductive health hospitals ,
- Intimate care ,
- Breast enhancement & beauty ,
- Healthcare consulting
Booth Sales
Ms. ZhangGold-Medal PM
3 Years Booth Sales
2027 Shanghai Adult Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Shanghai Adult Venue
Venue transport
- Metro / rail
Alight at Changfeng Park Station on Metro Line 15; exit through Exit 3 and walk approximately 500–700 meters to reach the exhibition venue.
Alight at Weining Road Station on Metro Line 2; exit through Exit 4 and walk approximately 400 meters to arrive.
- Air
From Hongqiao Airport: Take Metro Line 2 to Weining Road Station and exit through Exit 4.
From Pudong International Airport: Take Metro Line 2 to Weining Road Station and exit through Exit 4.
- Train
From Hongqiao High-Speed Railway Station: Take Metro Line 2 to Weining Road Station and exit through Exit 4.
From Shanghai Railway Station: Transfer to Metro Line 1 to People’s Square Station, then transfer to Line 2 and proceed to Weining Road Station.
From Shanghai South Railway Station: Take Metro Line 15 directly to Changfeng Park Station.
- Drive
Navigation can be set to “Shanghai International Procurement Exhibition Center” or “Underground Parking Lot of the Shanghai International Procurement Center Office Building”.
Shanghai Adult Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition