Shanghai International Expo on Lifestyle and Health IndustryAPI EXPO

The Shanghai International Adult Lifestyle and Health Industry Expo (API EXPO) is a high‑quality trade show that emphasizes practicality and professionalism, serving as a major, influential event in the adult entertainment industry.

As a rising star in the adult entertainment sector, it aims to inspire more people to embrace “adult fun” as a trendy lifestyle, while accelerating cross‑industry collaboration to promote transparency and sustainability within the industry, ultimately fostering integration, coexistence, and shared value. The Shanghai International Adult Lifestyle and Health Industry Expo (API EXPO)brings together 400 domestic and international companies to showcase their brands, launch new products, expand and strengthen market presence, and provide a one‑stop, highly efficient platform for brand promotion and business development.

The Shanghai International Adult Lifestyle and Health Industry Expo (API EXPO)covers the full spectrum of categories, including adult toys, sex‑related products, family planning items, the broader health industry, as well as production auxiliaries, related accessories, and industry media. It offers a comprehensive showcase of cutting‑edge innovations resulting from the deep integration of big data, artificial intelligence, and other advanced technologies with the adult entertainment sector, highlighting an ever‑evolving industrial ecosystem empowered by technological progress.

At this year’s expo, numerous renowned domestic brands have gathered, with many exhibitors presenting products and industry‑specific solutions that underscore the strong competitiveness and robust brand‑building capabilities of Chinese manufacturing. A dedicated International Premium Showcase has been established, providing a platform not only for international brands such as LOMA, ORION, and BlUSH—unable to attend in person—but also offering domestic enterprises convenient opportunities for international trade. Attendees can connect with premium brands from Austria, Germany, South Korea, New Zealand, the United States, and beyond, all without leaving China, thereby supporting the global integration and collaborative growth of adult‑entertainment brands.

Since its inception, the Shanghai API Adult Lifestyle Expo has remained committed to fostering the healthy, orderly development of the adult entertainment industry, consistently prioritizing sexual health education,while adopting a more open international perspective and a keen sense of market dynamics to explore the boundless potential of the sector.