Shenzhen International Exhibition on Adult Health and Wellness Products

The Exhibition Value of the Shenzhen International Adult Products Show

• The Shenzhen International Adult Health and Wellness Products Exhibition (SZI EXPO), leveraging Shenzhen’s strategic position as a global B2B trade and cross‑border e‑commerce hub for adult products, has evolved into a pivotal bridge connecting China’s high‑quality supply chain with international buyers. It is widely recognized in the industry as a leading indicator of trends in Asia’s adult health sector.Hosted by Fujian Haoyu Group Co., Ltd., the organizer brings 15 years of experience as the exclusive Chinese agent for major global adult‑product exhibitions. Through deep collaborations with top-tier event organizers across Europe, the Americas, Latin America, Eastern Europe, and other regions, the exhibition has been infused with a robust international DNA.
• The core value of participation lies in its platform‑driven ability to precisely connect global procurement networks, combined with a unique three‑in‑one B2B one‑stop model that integrates brand showcasing, factory‑direct supply, and on‑site factory inspections.For the 2026 edition, the show will undergo a comprehensive upgrade, occupying Hall 7 (Brand Pavilion) and Hall 8 (OEM/Supply Chain Pavilion) at the Shenzhen International Convention & Exhibition Center, expanding to 40,000 square meters. The event is expected to bring together 400 carefully selected supply‑chain exhibitors and attract 65,000 professional visitors from 50 countries and regions worldwide, including over 300 international buyers. These professionals span the United States, Germany, Russia, Brazil, Spain, France, Italy, the United Kingdom, Australia, Singapore, India, and more, representing wholesalers, retail chains, e‑commerce platforms, and brand distributors.
• The exhibition has established a one‑stop commercial platform covering the entire adult health industry value chain.Exhibits range from adult toys—such as male and female devices, adult dolls, and SM‑related accessories—to intimate apparel, aromatherapy massage oils, and erotic furniture; reproductive health products—including condoms, lubricants, delay sprays, and personal care devices; adult health‑care items like home‑use physiotherapy devices, prostate therapy equipment, and wearable health‑monitoring devices; as well as complementary services such as product packaging, motor and battery solutions, smart hardware systems, unmanned vending solutions, and franchise opportunities. The show pioneered an innovative “exhibition‑driven‑factory” model, featuring on‑site factory inspection corridors and dedicated live‑streaming zones to create a seamless trade loop—from product display to production traceability.
• Keeping pace with three major industry trends—self‑indulgent consumption, smart hardware, and brand globalization—the exhibition has become a cutting‑edge technological hub fostering deep integration among industry, academia, research, and application.The global adult‑products market is projected to reach US$60–80.7 billion by 2025, with an annual compound growth rate exceeding 12%. China stands as the world’s second-largest market, expected to surpass RMB 208.1 billion by 2025, growing at an average annual rate of over 22%. Female consumers account for approximately 60% of the market, with the 21–35 age group forming the primary demographic. Concurrently, the exhibition partners with the Shenzhen International Cross‑Border E‑Commerce Show, collaborating closely with platforms such as Amazon, eBay, Walmart, Mercado Libre, Shopee, and DHgate. Specialized zones for cross‑border product selection and overseas expansion support centers have been established, offering exhibitors end‑to‑end assistance in logistics, payment, compliance, overseas warehousing, and independent website development. In addition, the event hosts new‑product launch events and trend forums, releases the “2026 Global Adult Health Consumer White Paper,” and organizes visits for international buyers to premier factories in Shenzhen, Dongguan, Zhongshan, and other key manufacturing hubs, facilitating precise supply‑demand matching.
• For Chinese enterprises, this exhibition serves as a strategic gateway to expand into global markets, connect with international resources, and showcase their innovative capabilities.Guangdong Province accounts for 14.1% of China’s total adult‑product companies, while Shenzhen itself is a central hub for cross‑border e‑commerce and B2B trade. Over 70% of the world’s adult products are manufactured in China, with more than 60% exported through Shenzhen. In 2025, the exhibition welcomed 320 participating companies, attracted 37,496 professional visitors, achieved a 90% exhibitor satisfaction rate, and maintained a repeat‑exhibition rate exceeding 80% for three consecutive years. Exhibiting companies can leverage this platform to access core global procurement networks, seizing early opportunities in the intelligent, branded, and globally oriented transformation of the adult health industry.