Shenzhen International Adult Health and Wellness Products Exhibition

The Value of Participating in the Shenzhen International Adult Products Exhibition

• Backed by Shenzhen’s unique position as a global hub for B2B trade and cross‑border e‑commerce in the adult products sector, the Shenzhen International Adult Health and Wellness Products Exhibition (SZI EXPO) has grown into a vital bridge connecting China’s premium supply chains with international buyers, widely recognized within the industry as a key indicator of trends shaping Asia’s adult health market.Organized by Fujian Haoyu Group Co., Ltd., which boasts 15 years of experience as the exclusive China distributor for major global adult products exhibitions, the event collaborates closely with top-tier organizers across Europe, Latin America, Eastern Europe, and other regions, infusing the fair with a deeply international character.
• The core value of participation lies in its platform‑based ability to precisely connect global procurement networks, coupled with a unique B2B one‑stop direct‑access model integrating “brand showcase + factory direct supply + on‑site factory inspection.”For the 2026 edition, the exhibition will undergo a comprehensive upgrade, activating Halls 7 (Brand Pavilion) and 8 (OEM/Supply Chain Pavilion) at the Shenzhen International Convention & Exhibition Center, expanding the total exhibition space to 40,000 square meters. It is expected to attract 400 carefully selected supply‑chain exhibitors and draw approximately 65,000 professional visitors from 50 countries worldwide, including over 300 international buyers. Professional attendees will span more than 50 nations, ranging from the United States, Germany, Russia, Brazil, Spain, France, Italy, the United Kingdom, Australia, Singapore, India, to others, covering wholesalers, chain retailers, e‑commerce platforms, and brand agents.
• The exhibition has established a one‑stop commercial platform covering the entire adult health industry chain. Exhibits include adult toys (male/female devices, adult dolls, SM accessories), intimate apparel (intimate lingerie, aromatherapy massage oils, erotic furniture), reproductive health products (condoms, lubricants, delay sprays, personal care devices), adult health products (home therapy devices, prostate treatment tools, wearable health monitors), as well as ancillary services such as product packaging, motor batteries, smart hardware solutions, unmanned vending systems, and franchise networks—encompassing the full spectrum of categories. The exhibition pioneered the “showcase‑driven‑factory” model, employing innovative formats like on‑site factory inspection corridors and live‑streamed factory zones to create a seamless trade loop from product display to production traceability.
• Keeping pace with three major industry trends—self‑indulgent consumption, smart hardware, and brand globalization—the exhibition has forged a cutting‑edge technological ecosystem through deep integration of industry, academia, research, and application. Global adult products are projected to reach a market size of US$60–80.7 billion by 2025, with an annual compound growth rate exceeding 12%. China stands as the world’s second-largest market, expected to surpass RMB 208.1 billion in 2025, growing at an average annual rate of over 22%. Female consumers account for 60% of the market, with users aged 21–35 forming the dominant demographic. Concurrently, the exhibition partners with the Shenzhen International Cross‑Border E‑Commerce Exhibition, collaborating deeply with platforms such as Amazon, eBay, Walmart, Mercado Libre, Shopee, and DHgate to establish dedicated “cross‑border product selection zones” and “overseas expansion service centers,” offering exhibitors one‑stop support for logistics, payments, compliance, overseas warehousing, and independent website development. The event also hosts new‑product launch ceremonies and trend forums, publishes the “2026 Global Adult Health Consumption White Paper,” and organizes visits for overseas buyers to high‑quality factories in Shenzhen, Dongguan, Zhongshan, and other locations, facilitating precise supply‑demand matching.
• For Chinese enterprises, this exhibition represents a strategic gateway for expanding into global markets, connecting with international resources, and showcasing innovative capabilities. Guangdong Province alone accounts for 14.1% of China’s intimate‑apparel enterprises, while Shenzhen serves as a central hub for cross‑border e‑commerce and B2B trade. Over 70% of global adult products originate in China, with more than 60% exported via Shenzhen. In 2025, the exhibition welcomed 320 exhibitors and attracted 37,496 professional visitors, achieving 90% exhibitor satisfaction and maintaining a repeat‑exhibition rate above 80% for three consecutive years. Participating companies can leverage this platform to access core international procurement networks, seizing early opportunities in the intelligent, branded, and globally oriented transformation of the adult health industry.