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HOT29th
China Shanghai Baking and Roasting Exhibition
Bakery China
- Dates
- Show Hours:
- Highlights
- The world’s largest specialized trade show for the baking industry
China Shanghai Baking and Roasting Exhibition Same Period Exhibition
Exhibition Data
- 2/1
- Edition
- 330000㎡
- Exhibition area
- 2200
- Exhibitors
- 400000
- Visitors
Shanghai Baking Expo Details
- Industry:
- Baking fairShanghaiBaking Expo
- Organizer:
- China Baking Food and Sugar Products Industry Association
- City:
- Shanghai
- Venue:
- National Exhibition and Convention Center
- Address:
- No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai
Profile
The China Shanghai Bakery & Pastry Exhibition (Bakery China), founded in 1997, is a premier international trade show platform for the Asia-Pacific region, serving the entire bakery and pastry industry value chain. It ranks among the world’s largest exhibitions dedicated to bakery products and services. The event provides a forum for global bakery industry leaders, professionals, and practitioners to share innovative ideas, driving advancements in research and development, manufacturing, distribution, and related services, thereby fostering the comprehensive growth of China’s bakery and confectionery sectors.
As the world’s largest specialized exhibition for the bakery industry!The China Shanghai Bakery & Pastry Exhibition (Bakery China)attracts numerous leading companies and brands from around the globe at each edition, with over 20% of international exhibitors hailing from Germany, France, Italy, the United States, Belgium, the Netherlands, Switzerland, Denmark, Australia, Canada, Japan, South Korea, Thailand, Malaysia, Turkey, Singapore, and other countries. It is anticipated that professional buyers from more than 130 countries and regions—including international delegations from the U.S., Japan, South Korea, Malaysia, and others—will attend.
Furthermore, in tandem with the implementation of China’s Belt and Road Initiative and other policies and projects, coupled with recent favorable measures promoting openness, Bakery China has already received inquiries regarding the organization of visiting delegations from multiple nations and regions.
This year’s edition introduces, for the first time, a “Private Label Zone,” designed to nurture emerging brands in the era of evolving consumer preferences and establish new industry forces. To date, well-known brands such as Guangzhou Restaurant, Zixi Bread, Bao Shifu, Hema Bakery, Zhiweiguan, Lianxianglou, Mr. Yang, Quansheng, Huyao, Fujijia, Guyu Village, Manshifu, Sanweiqi, Huamanlou, and Liumang Yike have confirmed their participation.
Targeting hotels, supermarkets, restaurants, bars, cafés, clubs, retail outlets, and other commercial spaces, the China Shanghai Bakery & Pastry Exhibition (Bakery China)is a specialized trade show offering a one-stop supply and solution platform for home-baking essentials, providing exhibitors and buyers with a convenient, all-in-one procurement hub.
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China Shanghai Baking and Roasting Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for China Shanghai Baking and Roasting Exhibition: 河南伟创生物科技有限公司, 立高食品股份有限公司, 北京三元食品股份有限公司, 诸城隆迈机械有限公司, 成都宇俊盛科技有限公司, 青岛圣洁消毒净化设备有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Reasons to Exhibit at Bakery China:
- The World’s Largest Baking Industry Event: As the premier global trade show for the baking industry, Bakery China brings together thousands of exhibitors from dozens of countries and regions, attracting hundreds of thousands of professional visitors. It serves as a strategic platform for companies to showcase their capabilities and connect with worldwide resources.
- End-to-End Industry Coverage: The exhibition comprehensively covers the entire baking value chain, including raw materials, machinery, packaging, training, store design and merchandising, as well as coffee and beverages. Specialized zones such as pre-baked goods, Chinese‑style pastries, healthy baking, and smart equipment further cater to specific market needs, ensuring precise alignment with global procurement demands.
- A Hub for International Resource Networking: With a consistently high proportion of international exhibitors, brands from Europe, North America, Japan, South Korea, and Belt and Road countries are prominently featured. Dedicated international pavilions and buyer‑seller matchmaking events help companies expand into global markets and adopt cutting‑edge technologies.
- A Launchpad for Innovation: The show is the preferred venue for unveiling new technologies, products, and applications. From raw material R&D and intelligent equipment to health‑focused formulations and sustainable packaging, over ten thousand innovative solutions are showcased here, providing an authoritative stage for companies to demonstrate their technical prowess and set industry trends.
- A Six‑in‑One Integrated Experience: Featuring a unique “Exhibition + Conference + Competition + Show + Market + Festival” model, the event hosts international forums, industry competitions, bread and coffee festivals, pre‑baked goods festivals, and other immersive experiences, offering businesses a dual platform for brand exposure and consumer engagement.
- Precision Supply‑Demand Matching: Leveraging an extensive buyer database, the show regularly organizes international business matchmaking sessions, product selection meetings for supermarket decision‑makers, and e‑commerce platform networking events, facilitating tens of thousands of targeted pairings. Key retail chains such as Sam’s Club, Hema, and Tmall actively participate, helping exhibitors broaden their omnichannel reach.
- In‑Depth Industry Thought Leadership: Through long‑term initiatives like the China Baking Industry Development Forum and the Healthy Baking Summit, the show gathers hundreds of industry experts and corporate leaders to address pressing topics such as technological innovation, consumer trends, and digital transformation, providing authoritative guidance for strategic decision‑making.
- A Convergence of Industry, Academia, and Research: By bringing together government, academia, industry, research institutions, financial entities, and end‑users, the show hosts activities such as food‑industry park investment promotion, capital‑market matchmaking, and policy briefings on healthy baking, driving high‑quality growth across the sector.
Range
- Raw Materials, Auxiliary Ingredients, and Additives: Lesaffre, Angel Yeast, Barry Callebaut, Fonterra, Cargill, Associated British Foods, Vitasoy, Ligao Food, Nanqiao, Kewpie, Sinodis, Aipu Food Technology, Lefenduo, JiafujiaDe, Jinhe Flour, Bei Yi Food, Hechuan Technology, Beiqi Food, Heiqi Food, Zhongbei Food, Xishu Cocoa
- Bakery Brands: Xindi Jiahe, Zhonghe Yixin, Aokun Food, Guangzhou Restaurant, Zixi Bakery, Bao Shifu, Hema Bakery, Zhiweiguan, Lianxianglou, Quansheng, Fujijia, Sanweiqi, Huamanlou, Liumang Yike
- Machinery & Molds: Xinmai Machinery, Jincheng Refrigeration, Songchuan Machinery, Sanmai Machinery, Beiou Machinery, Huidé Machinery, Pinchuan Machinery, Dipaismai, Haomai Food, Zebi Machinery, Frex, Shengyi Machinery, Hongtai Liangzheng, Boruit Refrigeration, Enpai'er, Xueshuang Industrial, Kemai, Weishida, Qiaoli Electrical Appliances, Airis Electrical Appliances, Linghang Electronics, Mardi
- Packaging and Design: Jinkuang Packaging, Pujie Packaging, Yonghua Qingtian, Shangdian Packaging, Yajia Packaging, Jinhu Color Printing, Nuoke Zhenjin, Yubo Environmental Protection, Yihong Paper Industry, Guangmei Packaging, Changcheng Can Manufacturing, Jiaxin Can Manufacturing
- Coffee, Tea, and Snacks: Wangli Coffee, Haoqi Youqu, Longying Food, Dachuan Zhenfu, Xianlang Food, Yupinxiang Food, Aosuguyuan Food, Aishang’ai Food
Review
The 27th China International Bakery Exhibition will be held from May 19 to 22, 2025, at the Shanghai National Exhibition and Convention Center. With the theme “Innovation-Driven, Connecting the World,” this edition brings together over 2,200 companies from more than 30 countries and regions, spanning an exhibition area of over 330,000 square meters and attracting nearly 400,000 professional visitors.
The show comprehensively covers the entire bakery industry chain, featuring 12 dedicated halls for raw materials, equipment, packaging, and other categories, as well as themed zones highlighting pre‑baked products, traditional Chinese pastries, healthy baking, and intelligent manufacturing. International exhibitors account for over 20% of the total, with European, North American, Japanese, Korean, and Belt and Road–related brands making their debut in a concentrated showcase. A specially designated “Belt and Road Bakery Corridor” highlights the unique ingredients and cultural synergies along the route, while the fusion of Chinese and international expertise stands out as a key highlight.
More than 10,000 innovative products were unveiled during the event. HAITÉ introduced its first fully automated liquid‑starter bread‑making line; SINODIS launched its Ailewei light‑fat whipped cream, breaking through longstanding barriers in low‑fat whipping technology; and Lesaffre’s “LeFenduo Premix Flour” and “Shifu 300 Bread Improver” both received awards for groundbreaking innovations. Over 20 forums were held on cutting‑edge topics such as AI‑powered packaging design and healthy baking, with hundreds of experts discussing emerging industry trends. The 5th Asian Pastry Chefs Competition drew participants from more than ten countries, while experiential zones like the “Find Your Leavening Buddy” bread and coffee festival and the Healthy Baking Festival created immersive, interactive experiences.
Supply‑demand matchmaking was both efficient and pragmatic, with international business‑matching sessions and buyer‑seller product‑selection events facilitating over 15,000 one‑on‑one meetings. Core supply‑chain brands such as Sam’s Club and Hema participated, alongside the second China Bakery Private‑Label Forum. Meanwhile, the inaugural Private‑Brand Operators Forum kicked off, spotlighting the personalized value of emerging brands. The exhibition also brought together academia, industry, and research institutions, hosting investment‑promotion events for food‑industry parks and capital‑matching initiatives to drive high‑quality sectoral growth.
Bakery China Exhibitior List
China Shanghai Baking and Roasting Exhibition Range
- Pastries ,
- Mooncakes ,
- Bread ,
- Cakes ,
- Cookies ,
- Bakery Souvenir Street ,
- Food OEM Manufacturing
- Baking Raw and Auxiliary Materials ,
- Baking Additives ,
- Preservatives ,
- Baking Fillings ,
- Cake Decorations
- Baking Production Machinery and Equipment ,
- Baking Utensils and Molds ,
- Ovens ,
- Baking-Related Equipment
- Bakery Product Packaging Materials ,
- Packaging Machinery and Tools ,
- Packaging Design
- Mooncakes and Mooncake Production ,
- Pastries and Pastry Production ,
- Confectionery and Confectionery Production ,
- Ice Cream and Ice Cream Production ,
- Baking Processes and R&D Technologies ,
- Home Baking Supplies ,
- Baking Appliances ,
- Molds
Booth Sales
Manager ChenGold-Medal PM
3 Years Booth Sales
2027 Shanghai Baking Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Shanghai Baking Venue
Shanghai Baking Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition