China International Building Trade Expo – Shanghai Construction Expo – China Construction Expo Tickets

The China Construction Expo (Shanghai) originated in Guangzhou in 1999 and established its presence in Shanghai’s Hongqiao district in 2015. Since 2019, it has maintained a strategic partnership with Red Star Macalline, jointly operating and comprehensively upgrading the event. Positioned as an “International High-End Customization Platform” and themed “Promoting New Consumption, Serving a New Development Paradigm,” the expo extends its reach across the vast East China market. Covering nearly 18

Highlights of the Shanghai Building & Decoration Fair

• China’s Premier High-End Customization Show in East China: Established in 1999 under the auspices of the China Foreign Trade Center, a subsidiary of the Ministry of Commerce, this flagship event made its debut at the Shanghai Hongqiao National Exhibition and Convention Center in 2015. Positioned as an “international platform for high-end customization,” it attracts more than 800 industry brands and 120,000 professional visitors annually, serving as the opening salvo of the year for China’s high-end custom home furnishing sector.
• Deep Empowerment Through Exhibition-Store Alliances: In strategic partnership with Red Star Macalline, the fair has pioneered an innovative “exhibition-store linkage” model, leveraging resources from over 400 shopping malls nationwide. From pre-show online engagement and group visits during the event to post-show store integration services, this approach creates a perpetual marketing cycle that transforms three days into 365 days of sustained impact.
• Comprehensive High-End Brand Portfolio Across All Categories: Featuring three main thematic pavilions—high-end customization, system windows and doors, and premium raw materials—the fair covers twenty major sub-sectors, including custom furniture, ceramic tiles and slabs, smart appliances, and soft furnishings. With over 500 high-end brands making their debut or launching new collections, it has become a one-stop sourcing platform for luxury residences and high-end homes in China.
• Narrative-Based Curatorial Approach to Everyday Living: Departing from traditional product-centric displays, the fair adopts a curatorial theme centered on “30 Life Moments That Touch the Chinese Heart,” reimagining the exhibition ecosystem through emotional resonance. Led by top-tier designers and brand experts, this curatorial team ensures that brand value is both visible and deeply felt.
• Closed-Loop Conversion Across Both Online and Offline Channels: On the consumer side, Red Star Macalline collaborates to create a closed-loop consumption experience featuring coupon distribution, check-in, and redemption; on the dealer side, travel allowances, specialized training camps, and annual speaking engagements are provided, enabling precise mobilization of over 500 high-quality distributors and ensuring that participation translates into immediate profitability and post-event conversions.
• A Hub for Full-Chain Industry Resources: Bringing together thousands of design luminaries, hundreds of real estate and interior fit-out firms, and numerous industry media outlets, the fair seamlessly connects developers, design institutes, construction contractors, and distributors along the entire supply chain. Anchored in the economically vibrant Yangtze River Delta, it serves as both a major domestic base for building materials and the largest consumer market in China.
• Four-Dimensional Synergy as a Value-Creating Core: Concurrently hosting dozens of high-level forums covering design, materials, technology, and operations—ranging from villa design conferences and G20 summits for bespoke solutions to system window and door technology seminars and new traffic dynamics in China’s home furnishing sector—this framework helps participants gain deeper insights into industry trends and emerging opportunities.