China International Building Trade Expo – Shanghai Building Expo – China Building Expo

The China International Building Trade Expo—Shanghai BuildExpo—China Building Expo (CBD FAIR) was launched in Guangzhou in 1999, organized by the China Foreign Trade Center, an agency under the Ministry of Commerce. To meet the needs of businesses and the market, in 2015, the China Building Expo expanded to Shanghai, hosting the “Shanghai BuildExpo—Shanghai Construction & Building Materials Exhibition” at the National Exhibition and Convention Center in Hongqiao.

The China International Building Trade Expo—Shanghai BuildExpo—China Building Expo (CBD FAIR) has entered into a strategic partnership with Red Star Macalline. Starting in 2019, the two parties will jointly operate the event, adopting a groundbreaking collaborative model that elevates the Shanghai BuildExpo (CBD) into an international showcase characterized by a compelling mission, profound content, and meticulous attention to detail.

Positioned as an “international high-end customization platform,” the expo is themed “Fostering New Consumption, Serving a New Development Paradigm,” highlighting three key attributes: revitalizing home‑related consumption in Hongqiao, strategically positioning itself within the broader East China market through Hongqiao, and exploring cutting-edge trends at Hongqiao. With a total exhibition space approaching 180,000 square meters, it encompasses diverse product categories, including high-end custom solutions, trendy customized offerings, tiles, stone slabs, coatings, and system windows and doors. The event will also feature 40 forums and related activities.

The world’s premier trade show for the whole‑home construction and furnishing industry! The China International Building Trade Expo—Shanghai BuildExpo—China Building Expo (CBD FAIR) is committed to establishing a world-class exhibition platform that supports the high-quality development of the home‑related sector, steadily advancing toward its vision of becoming China’s leading high-end customization expo.

China International Building Trade Expo – Shanghai Building Expo – China Building Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China International Building Trade Expo – Shanghai Building Expo – China Building Expo: 佛山市施恩德家居新材料有限公司, 广东三维家信息科技有限公司, 常州柏鹭工具科技有限公司, 广州市标榜汽车用品实业有限公司, 西安德信阳幕墙装饰材料有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Highlights of the Shanghai Building & Decoration Expo

• China’s Premier High-End Customization Show in East China: Established in 1999 and organized by the China Foreign Trade Center, a subsidiary of the Ministry of Commerce, the event made its debut at the National Exhibition and Convention Center in Shanghai in 2015. Positioned as an “international platform for high-end customization,” it brings together over 800 industry brands and attracts 120,000 professional visitors, making it the flagship opening‑of‑the‑year event for China’s high-end custom home‑furnishing sector.
• Deep Empowerment through the Exhibition‑Store Alliance: In strategic partnership with Red Star Macalline, the expo has pioneered an innovative “exhibition‑store synergy” model, leveraging resources from more than 400 shopping malls nationwide. From pre‑expo online lead generation and group site visits during the show to post‑expo store‑placement services, this approach creates a never‑ending marketing ecosystem that transforms three days into 365 days of sustained engagement.
• A Comprehensive Portfolio of Premium Brands Across All Categories: Featuring three thematic pavilions—High-End Customization, System Windows & Doors, and Premium Building Materials—the expo covers twenty major sub‑categories, including custom furniture, ceramic tiles and slabs, smart appliances, paints, and soft furnishings. With over 500 premium brands making their debut or launching new collections, it has become a one-stop sourcing platform for large‑scale residential projects and luxury homes in China.
• Narrative‑Driven, Scenario‑Based Curation: Moving beyond traditional product displays, the expo adopts a curatorial theme centered on “30 Life Moments That Touch the Chinese Heart,” reimagining the exhibition landscape through emotional resonance. Led by a distinguished team of top designers and brand experts, this approach makes brand value both visible and deeply relatable.
• Closed‑Loop Conversion Across Both Online and Offline Channels: On the consumer side, a seamless “coupon‑check‑in‑redeem” consumption loop is coordinated with Red Star Macalline; on the dealer side, travel allowances, specialized training camps, and annual speaking engagements are provided, bringing together over 500 high‑quality dealers in a tightly curated network, ensuring that exhibitors can turn participation into immediate profitability and post‑show conversions.
• A Hub of Industry‑Wide Resources: The expo gathers thousands of leading designers, hundreds of real estate and interior‑fitout firms, and scores of industry media outlets, seamlessly connecting developers, design institutes, construction contractors, and distributors across the entire supply chain. Anchored in the economically vibrant Yangtze River Delta, it serves as both a major domestic base for building‑material production and the country’s largest consumer market.
• A Four‑Dimensional Value‑Driving Nexus: Concurrently, dozens of high‑level forums spanning “Design–Materials–Technology–Operations” are held, including the Villa Design Conference, the High‑End Customization G20 Summit, the System Windows & Doors Technology Symposium, and the China Home‑Furnishing New‑Traffic Forum, helping attendees gain deeper insights into industry trends and emerging opportunities.

Notable exhibitors

• Whole-House Customization: Tusen, RARA, Mag·Ji, Boli, Three Magpies, A8 Space, Leidini, DOWOOD, Houlang Feilang, GeWu, Kaliya, Baineng, Weimo, Peugeot, Bastim, Oulin, Tubaobao, Shengxiang, Jiangshan Oupai, Muli Muiwai, Guanlan, V8 CASA, Yuanban
• System Windows and Doors: Paiya, Fuxuan, Xinhaoxuan, Milan Window, Feiyu, Wassser, Dayang, Jijing, Mingtang, Shibao, Paikesen, Fengdegreen, Mia, Luokehuafei, Sansuo, Jingwei, Kede, Qishang, Fanyun, Oudiluo, Xinqiansheng, Sloman
• Wood Panels and Hardware: Xingang, Yimu Liangpin, Baiyuan, Furén, Moganshan, Qiannianzhou, Dawangye, Lushuihe, Hongmianhua, Huazhou Wood Industry, Hangao, Dongtai DTC, Huitailong, Oupaik, Nuomi, Xinghui, Dinggu, Adams, Leka, Jianlang, Hehe, Mingmen
• Design Brands: Weiluo, Shiyou, Shanghai Wood Industry Association Pavilion (Furén Group, Zunmu Hui, Wannaimi, Yi Huang, Ping’an Shu), Sheishi Ren, Sensory Memory Special Exhibition Brand, Space Wings, Saviolab, Zhongzhixin, Debei
• Smart Home Appliances: Haier SanYinNiao, Fangtai, Boss Appliances, Midea, COLMO, Bosch, Siemens, Huadi, Wanjiayue, Wanhe, Yitian, Shuaifeng, Meida, Sengge, Peien, Huoxingren, Haotaitai, Liangba, Opple Lighting, NVC Lighting
• Window and Door Accessories: Silijia, Haobo, Notto, Gewu, Jianlang, Hehe, Chunguang, Guoqiang, Xingsanxing, Ruinas, Tianchen, Jinmaida, Lunqu, JinGong, Leide CNC, Yongzhuang, Huajian, Weiye, Nanshan, Guangya