China Cross-Border E-Commerce Exhibition (Shenzhen)

The China Cross-Border E-Commerce Exhibition (Shenzhen) (CCBEC), organized by Messe Frankfurt Exhibition GmbH, aligns with industry trends and the broader development of e-commerce. It aims to help the industry seize e-commerce opportunities by building a professional platform for development, communication, and sharing, effectively addressing key pain points such as retailers' difficulties in product sourcing and suppliers' challenges in shipping. (Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

In recent years, e-commerce has become a major trend in global trade. As a leader in the e-commerce sector, China accounts for 45% of global transaction volume. As a comprehensive and efficient all-category cross-border e-commerce trade platform, CCBEC covers the entire cross-border e-commerce industry chain, from product sourcing platforms to supporting services. Furthermore, in response to China's new development paradigm featuring domestic circulation as the mainstay and domestic-international dual circulation reinforcing each other, the cross-border e-commerce market is poised for rapid expansion. This will facilitate the global expansion of Chinese domestic products while attracting overseas enterprises to establish operations in China.

The exhibition attracts numerous renowned industry enterprises, including Amazon, eBay, Walmart, Shopee, Lazada, Tmall Global & Taobao Overseas, Alibaba.com, Newegg, Coupang, Ozon, BigJoy Cloud Warehouse, Xiamen Yijing Technology, Juhang International Logistics, Guanting Logistics, Great Forest Logistics, Millennium Logistics, Newcool International, Chenglang International Logistics, TikTok for Business, Yingxiong Hui, SMS Fulfillment Solutions, Youkang, Liguo Optoelectronics, Yawei, Ningbo Huafeng, Dr. Storage, Ripai, Muxing, Haolei, Beima, Xionghao, Nanheng, Baishide, Yinzhou, Tiantian Electronics, Jiayi, Yongnuo Electrical Appliances, Kangjia Jiapin, Godox Photo Equipment, Hongyu Plastics, Bibeng Sports Equipment, Xinbao Bicycles, and many others.

As a key hub in the Greater Bay Area and a highly developed e-commerce city, Shenzhen boasts rapid growth in cross-border e-commerce, with a complete ecosystem ranging from product supply to supporting services. CCBEC features three main categories: consumer goods suppliers, cross-border service providers & products, and e-commerce platforms & media.

China Cross-Border E-Commerce Exhibition (Shenzhen) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China Cross-Border E-Commerce Exhibition (Shenzhen): 武汉拓尔奇光电技术有限公司, 威海日焱户外用品有限公司, 汕头市潮阳区贵屿允姿熙针织厂, 深圳市盛科创新科技有限公司, 东莞市紫藤运动用品有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.