Verified: updated on

19th
Shanghai International Adult Products & Intimate Goods Exhibition – China Adult Expo
API EXPO
- Dates
- Show Hours:
- Highlights
- The world’s second-largest adult products exhibition an international platform dedicated to the adult health and reproductive health industries.


Exhibition Data
- 1/1
- Edition
- 30000㎡
- Exhibition area
- 400
- Exhibitors
- 50000
- Visitors
Shanghai Adult Expo Details
- Industry:
- Adult fairShanghaiAdult Expo
- Organizer:
- China Adult Expo Organizing Committee
- City:
- Shanghai
- Venue:
- Address:
- No. 2739, Guangfu West Road, Putuo District, Shanghai
Profile
The Shanghai International Intimate Lifestyle and Adult Products Exhibition (API EXPO) is a high‑quality trade show that emphasizes practicality and professionalism, serving as a major industry event of significant scale and influence in the adult intimate goods sector.
As a rising star in the intimate‑goods industry, API EXPO aims to inspire more people to embrace “intimacy” as a trendy lifestyle, while accelerating cross‑industry integration to promote transparency and sustainability within the sector, ultimately fostering coexistence, mutual growth, and shared prosperity. The Shanghai International Intimate Lifestyle and Health Industry Expo (API EXPO) brings together over 400 domestic and international companies for brand promotion, new‑product launches, market expansion, and ongoing customer engagement, providing a one‑stop, highly efficient platform for robust brand outreach.
The Shanghai International Intimate Lifestyle and Adult Products Exhibition (API EXPO) encompasses a full spectrum of categories, including intimate products, adult toys, family‑planning supplies, the broader health‑care industry, production auxiliaries, related accessories, and industry media. It showcases cutting‑edge innovations resulting from the deep integration of big data, artificial intelligence, and other advanced technologies with the intimate‑goods sector, highlighting an ever‑evolving industrial ecosystem empowered by technological progress.
At this year’s event, numerous renowned domestic brands gather under one roof, with many exhibiting companies presenting products and industry solutions that underscore the strong competitiveness and brand‑building capabilities of Chinese manufacturing. A dedicated International Premium Showcase has been specially established, offering a platform not only for international brands such as LOMA, ORION, and BlUSH—unable to attend in person—but also providing domestic enterprises with convenient opportunities for international trade, enabling them to connect with premium brands from Austria, Germany, South Korea, New Zealand, the United States, and beyond, thus supporting the global integration and development of intimate‑goods brands.
Since its inception, the Shanghai API Intimate Lifestyle Exhibition has remained committed to fostering the positive and orderly advancement of the intimate‑goods industry, consistently prioritizing sexual health education. With an increasingly open international outlook and keen market insight, it continues to explore the boundless potential of the sector. From April 16–18, 2027, the Shanghai International Procurement Convention Center looks forward to welcoming you once again!
Shanghai International Adult Products & Intimate Goods Exhibition – China Adult Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for Shanghai International Adult Products & Intimate Goods Exhibition – China Adult Expo: 江西情尚实业有限公司, 海氏海诺乳胶(青岛)有限公司, 东莞爱他她电子科技有限公司, 佛山市平创医疗科技有限公司, 深圳市夏奇实业有限公司, 深圳市易港科技贸易有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
The Value of Participating in the Shanghai International Adult Products Exhibition
- China AOD-Care EXPO is the second largest adult products exhibition globally. Since its inception in 2004, it has been successfully held for more than twenty editions,and has consistently adhered to the guiding principles of “trade‑oriented, demand‑driven, development‑focused,” meticulously cultivating a comprehensive and professional platform for the adult health and reproductive health industries.
- The core value of participation lies in its unique four‑in‑one platform structure—combining trade, academia, culture, and public welfare—with robust channels connecting exhibitors to global buyer networks. The expo serves not only as a critical venue for launching new products, conducting domestic and international trade, and fostering economic cooperation, thereby enhancing commercial value, but also as a cutting‑edge forum for technological and academic exchange, bringing together industry experts, scholars, and corporate leaders to jointly explore the future direction of the adult products sector, driving technological innovation and scholarly progress. Moreover, it functions as an important window for cultural dissemination, promoting healthy lifestyles and the vibrant culture of adult intimacy. With long‑term engagement in international markets, the expo has established strategic partnerships with top global industry events such as EroSpain in Spain, Erofame in the Netherlands, and ANME in the United States, amassing overseas professional buyer resources spanning dozens of countries and regions.
- The expo has created a one‑stop commercial platform covering the entire adult products value chain. Its exhibits range across all categories, including adult toys, intimate apparel, SM products, lubricants, disinfectants, sexual function enhancers, breast‑enhancing products, reproductive health items, condoms, contraceptives, reproductive beauty treatments, medical devices, and sex‑education materials. The expo features an International Premium Showcase Area, providing not only a stage for international brands but also facilitating convenient export opportunities for domestic enterprises, enabling them to connect with premium brands from Austria, Germany, South Korea, the United States, and other nations—all without venturing abroad—thus supporting the integrated growth of global intimate lifestyle brands.
- Keeping pace with industry trends toward “technological empowerment and cross‑disciplinary cultural fusion,” the expo has become a vanguard for innovative products and trendy cultural expressions. The exhibition comprehensively showcases the latest innovations resulting from the deep integration of big data, artificial intelligence, and other advanced technologies with the adult products industry, as well as the continuously evolving industrial ecosystem empowered by technology. Through diverse initiatives such as the “Trendy Metaverse” product tasting awards, immersive experiences with trendy brands, and interactive exchanges among super‑players, the expo explores the cross‑border convergence of intimate lifestyle brands and contemporary culture, helping the industry transcend traditional boundaries and infuse youthful vitality.
- The expo remains steadfastly committed to its public‑service mission of promoting sexual health and preventing HIV/AIDS, disseminating knowledge about healthy and enjoyable sexual practices. An exclusive Reproductive Health Zone has been established, focusing on men’s reproductive health, women’s reproductive health, breast health, and sexual psychological well‑being. Through relevant educational videos and public awareness brochures, the expo strives to elevate individual public health consciousness, carrying forward its compassionate public‑service ethos. For many years, the expo has organized large‑scale public campaigns under the theme “Care for Sexual Health, Stay Away from AIDS,” actively educating the public and enhancing their health awareness and quality of life.
- For Chinese enterprises, this expo represents a pivotal hub for expanding into global markets, connecting with international resources, and achieving brand globalization. Leveraging the extensive overseas professional buyer network cultivated through years of international market engagement, the expo offers exhibitors a variety of overseas services, helping them break down cross‑border barriers and establish efficient, professional pathways for going global. Exhibiting companies can use this platform to access global procurement networks, seizing early opportunities amid the ongoing growth and transformation of the global intimate lifestyle industry.
Range
Internationally Renowned Brands: Lovehoney, Satisfyer, Womanizer, Fun Factory, Hot, A-one, Wildone, LOMA, KOKOS, Luvloob, Lolagames, THAI NIPPON RUBBER, YUIRA, BMS, SayberX, EDC Wholesale, SenseMax, ORION, Blush, RENDS, VIVA, ELECTRIC LINGERIE, SOD, Higashikurume
Domestically Renowned Brands: Baile, Xiaqi, Zhengtian, Juese, Aimei, LeKang, LanTian, DiaoShi, Zhanbian Youxi, YaXin, toysheart, Lisa Baby, sense, TiBei, JiZhi Zhi, Xiao GuaiShou, NetEase Chunfeng, DaRen Tang, LiBo, LeiTing, AiLu, BaiZhenTang
Reproductive Health and Medical Brands: Condom brands, contraceptive pill brands, reproductive beauty treatment brands, home therapy device brands, health care equipment brands
Brands in the International Premium Showcase Area: LOMA, ORION, Blush (brands from Austria, Germany, South Korea, New Zealand, the United States, etc.)
Review
The China AOD-Care EXPO 2025, the Shanghai International Adult Products and Intimate Lifestyle Exhibition, was successfully held at the Shanghai World Trade Mall from September 12 to 14, 2025. Hosted by the China National Exhibition Center Group, this edition of the show is a premier annual event for the global adult products industry.
In terms of scale, the exhibition covered an area of 20,000 square meters, bringing together over 500 leading exhibitors from around the world, with more than 30,000 professional visitors—marking a new record in its history. The event attracted professional buyers from dozens of countries and regions, including Germany, the United States, the United Kingdom, Japan, France, South Korea, Portugal, the Netherlands, and others, further elevating its international profile.
This year’s expo featured numerous highlights, with technological innovation and cross‑disciplinary trends emerging as key attractions. The show spotlighted cutting‑edge products such as remote‑control devices, multi‑sensory stimulation systems, and AI‑powered character customization tools, providing innovative brands with immersive experiential platforms. Through diverse activities—including the “Trendy Metaverse” product showcase, immersive experiences with trendy brands, and interactive sessions among super‑players—the expo explored the convergence of intimate lifestyle brands and contemporary culture, fostering deep interactions among pleasure, fashion, art, and music.
A strong lineup of international exhibitors ensured a rich global presence. Renowned international brands such as Lovehoney, Satisfyer, Hot, A-one, Wildone, LOMA, KOKOS, and THAI NIPPON RUBBER were prominently represented. The exhibition also featured a dedicated International Premium Showcase Area, offering a platform for brands like LOMA, ORION, and Blush, while simultaneously creating convenient export opportunities for domestic enterprises, enabling them to connect with high‑quality international brands from Austria, Germany, South Korea, New Zealand, the United States, and beyond—all without leaving China.
Complementary events added depth, establishing a high‑level forum for industry dialogue. During the exhibition, a series of events took place, including the Development Summit Forum and the Annual Pleasure Awards Ceremony. Industry veterans, social media experts, and domestic and international brand owners and distributors were invited to engage in in‑depth discussions on market trends, social media marketing, and mental health education. The expo continued to support the Chinese Association of Reproductive Health Industries in revising its group standards, thereby advancing industry standardization efforts.
A commitment to public welfare and health education permeated the entire event. An exclusive Reproductive Health Zone was set up, focusing on men’s reproductive health, women’s reproductive health, breast health, and sexual psychological well‑being. Through educational videos and public awareness brochures, the expo worked to raise overall public health consciousness. For many years, the exhibition has organized large‑scale public campaigns under the theme “Care for Sexual Health, Stay Away from AIDS,” demonstrating unwavering dedication to community service.
Outcomes and industry response were overwhelmingly positive. Exhibiting companies reported that this year’s event attracted highly qualified professional visitors with clear purchasing intentions, and both the quantity and quality of international buyers reached record highs. Attendees agreed that the China AOD-Care EXPO is not only an excellent platform for brand exposure and business matchmaking but also a crucial hub for gaining insights into industry trends and exploring pathways for technological advancement and cultural innovation.
API EXPO Exhibitior List
Shanghai International Adult Products & Intimate Goods Exhibition – China Adult Expo Range
Is my product suitable?Adult toys
Lingerie
Erotic candies
SM products
Lubricants
Disinfectants
Sexual performance enhancement devices
Delay sprays
Breast enhancement products
Sexual health supplements and pharmaceuticals
Reproductive health products
Intrauterine devices
Reproductive aesthetic care products
Pregnancy diagnostic products
Reproductive tract infection prevention products
Birth defect screening products
Prenatal education products
Maternal health products
Infertility treatment products
Ovarian care products
Menopause-delaying products
Medical devices
Sex education products
Sex education books
Sex education audiovisual materials
Medical and healthcare products
Health supplements
Cosmetics
Booth Sales

Ms. ZhangGold-Medal PM
3 Years Booth Sales
2027 Shanghai Adult Ticket Sales

Mr. HanGold-Medal PM
3 Years Booth Sales
Shanghai Adult Venue
Venue transport
- Metro / rail
Alight at Changfeng Park Station on Metro Line 15; exit through Exit 3 and walk approximately 500–700 meters to reach the exhibition venue.
Alight at Weining Road Station on Metro Line 2; exit through Exit 4 and walk approximately 400 meters to arrive.
- Air
From Hongqiao Airport: Take Metro Line 2 to Weining Road Station and exit through Exit 4.
From Pudong International Airport: Take Metro Line 2 to Weining Road Station and exit through Exit 4.
- Train
From Hongqiao High-Speed Railway Station: Take Metro Line 2 to Weining Road Station and exit through Exit 4.
From Shanghai Railway Station: Transfer to Metro Line 1 to People’s Square Station, then transfer to Line 2 and proceed to Weining Road Station.
From Shanghai South Railway Station: Take Metro Line 15 directly to Changfeng Park Station.
- Drive
Navigation can be set to “Shanghai International Procurement Exhibition Center” or “Underground Parking Lot of the Shanghai International Procurement Center Office Building”.
Shanghai Adult Booth Price


Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition







