China (Beijing) International Photographic and Imaging Equipment Exhibition

The China Beijing International Photographic & Imaging Equipment Exhibition (CHINA P&E) is organized by the China Cultural and Office Equipment Manufacturers Association. Established in 1998, it has become widely recognized—both domestically and internationally—as Asia’s most authoritative photography equipment expo and one of the world’s three major international imaging exhibitions.

The exhibition showcases a wide range of products, including cameras—ranging from consumer‑grade to professional and digital—video recorders, photo‑printing equipment, and related accessories; slide projectors, video projectors, printing devices, and associated supplies; studio‑photography equipment, imaging software, wedding‑photo services, photographic and videographic consumables, and various auxiliary tools.

China Beijing International Photographic Machinery & Imaging Equipment Exhibition (CHINA P&E)was attended by 16 prominent media outlets, including CCTV’s “Artisan” program, Xinhuanet, the China Photographers Association, Image China Network, Photography World, Xinhua Imaging, China Photography News, Sohu.com, Tianji Media, Colorful Photo, Bird’s Nest Network, Jiayou Online, Dami Photography, Digital World Magazine, and ZhiDeMai Shopping Guide Information, all of whom engaged in exchanges and promotional activities centered on the event.

This year,CHINA P&E’s organizers actively championed the concept of “photo experience,” continuing to offer complimentary photo‑printing services to visitors. Meanwhile, numerous exhibiting output‑device manufacturers—including Canon, Epson, Fujifilm, Lekai, Noritsu (Jialishi), BenQ, BOE, and Hanhui City—will provide high‑quality output solutions, ensuring that outstanding photographic works are perfectly rendered through their advanced equipment.

China Beijing International Photographic & Imaging Equipment Exhibition (CHINA P&E)will, as always, uphold the principle of “service creates value,” delivering comprehensive support to both exhibitors and attendees. A dedicated lecture zone has been set up at the venue, offering visitors a comfortable and quiet space for learning and networking. Throughout the duration of the show, more than one hundred events will be held, covering topics such as imaging technology exchanges, product launches, and photography workshops. The media will continue to closely follow and report on this edition of the expo, actively fostering healthy development on both the supply and demand sides, striving to cultivate a vibrant market environment for the imaging industry, and working collaboratively to promote the prosperity and growth of the imaging sector.

China (Beijing) International Photographic and Imaging Equipment Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China (Beijing) International Photographic and Imaging Equipment Exhibition: 三星(中国)投资有限公司, 成都亚飞光电科技有限公司, 深圳市纽尔科技有限公司, 常州超闪摄影器材有限公司, 保定市致峰影像器材有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the China International Photographic Equipment Expo:

• Asia’s most authoritative photographic equipment expo and one of the world’s three major international imaging exhibitions. Established in 1998 and approved by the Ministry of Commerce of the People’s Republic of China, the event is co-organized by the China Machinery Industry Federation and the China Cultural Office Equipment Manufacturing Industry Association, with the China Photographers Association serving as a supporting partner. Over more than two decades of development, CHINA P&E has become widely recognized at home and abroad as Asia’s largest and most prestigious photographic equipment expo, ranking alongside Germany’s Photokina and the United States’ PMA to form the world’s three leading international imaging exhibition platforms.
• Comprehensive coverage of the entire industry chain, offering a one-stop window into cutting-edge trends. The expo spans the full spectrum of the photographic equipment and imaging technology value chain, featuring products such as digital cameras, lenses, video recording equipment, photo‑printing and enlarging devices, slide projectors, projectors, printing systems, studio‑grade equipment, wireless transmission and storage solutions, studio lighting systems, backdrops and props, mobile photography accessories, outdoor gear, and publications on photographic art. From budget-friendly consumer‑oriented offerings to high‑end professional tools, and from traditional film cameras to industrial‑grade smart imaging devices, the show provides a panoramic view of technological advances and product innovation across the imaging sector.
• A premier platform for global and domestic imaging brands to compete and showcase technological breakthroughs. Global imaging giants—including Canon, Nikon, Fujifilm, Sony, Olympus, Panasonic, Sigma, and Tamron—join leading Chinese brands such as NanGuang, JinBei, B+W, Godox, and Zhiyun, all gathering annually at the expo. Many manufacturers choose this venue to unveil their latest releases or highlight flagship products; whether it’s high‑resolution full‑frame cameras, ultra‑telephoto lenses, or advanced image‑processing technologies, exhibitors gain timely access to the latest global trends and market directions.
• An efficient matchmaking platform driven by both professional buyers and end‑consumers. The expo attracts over 50,000 professional visitors, including practitioners in portrait photography, advertising production, film and television, travel photography, and documentary journalism, as well as distributors, agents, and import‑export traders nationwide. At the same time, it welcomes photography enthusiasts, professional photographers, and general consumers, fostering a mutually reinforcing ecosystem of professional procurement and end‑user experience. Promotional initiatives such as trade‑in programs launched during the event significantly stimulate demand for upgrading and replacing imaging equipment.
• Authoritative awards and academic exchanges driving high‑quality industry development. The “HuaLong Award” competition, initiated in 2005, evaluates entries through online public voting, assessments by specialized institutions, and anonymous expert reviews, ultimately recognizing outstanding products across categories such as cameras, lenses, photographic accessories, and innovative solutions, thereby setting benchmarks for industry innovation. Throughout the expo, hundreds of technical seminars, new‑product launches, and photography workshops are held, inviting industry experts and scholars to analyze market dynamics, share technical insights, and discuss future industry directions, making the event a vital platform for promoting photographic culture and advancing imaging‑related innovation.

Notable exhibitors

• Camera and Lens Brands: Canon, Nikon, Sony, Fujifilm, Olympus, Panasonic, Sigma, Tamron, Hasselblad, Zeiss, Ricoh, Pentax, Leica, Kowa, Tokina, SIRUI, Laowa, Yongnuo, ChangGeng Optics, Zhongyi Optics, Qixianggong
• Film and Video Lighting and Accessories Brands: Godox, Jinbei, NanGuang Film & TV, Aputure, Zhiyun, DJI, Benro, JieXin, Manfrotto, SIRUI, Fotopro, MaXiaoLu, Zhipin Creation, Yinji, QingZhuang Shidai, WeishiBo, Ruiying, Kaiweis, Kemang, Yangcong Factory, Smog, TieTou, WeitaiKe, Kata, TianBa
• Output and Printing Equipment Brands: Epson, Canon, Fujifilm, HP, BenQ, Lekai, BOE, Noris, DNP, XinFu, Fantak, Hahnemühle, Yimeijia, Yingkewei
• Storage and Digital Accessories Brands: SanDisk, Lexar, Kingston, Samsung, Sony, Toshiba, Kioxia, Transcend, Tianshuo, Zhiyu Technology, Fengbiao, UGREEN, OulaiKa, Jinma, PinSheng, Baseus
• Mobile Photography and Stabilizer Brands: Zhiyun, DJI, Haohan, MoZhua, Feiyu, Yinji, Benro, SIRUI, Fotopro, Smog
• Imaging Technology and Comprehensive Brands: Epson, BenQ, BOE, Canon, Sony, Sigma, Tamron, Ricoh, Nikon, Fujifilm, Olympus, Panasonic