Exhibition Information
- Name
- China (Beijing) International Photographic and Imaging Equipment Exhibition
- Industry
- Photographic
- City
- Beijing City
- Venue
- No. 135, Xizhimenwai Street, Xicheng District, Beijing
- Abbreviation
- CHINA P&E
- Dates
- Visitors
- 50000 visitors
- Exhibitors
- 260 exhibitors
Exhibition Introduction
The value of exhibiting at the China International Photographic Equipment Expo:
- Asia’s most authoritative photographic equipment expo and one of the world’s three major international imaging exhibitions. Founded in 1998 and approved by the Ministry of Commerce of the People’s Republic of China, the expo is co-organized by the China Machinery Industry Federation and the China Cultural Office Equipment Manufacturing Industry Association, with support from the China Photographers Association. After more than two decades of development, CHINA P&E has become widely recognized as Asia’s largest and most prestigious photographic equipment expo, standing alongside Germany’s Photokina and the United States’ PMA to form the world’s three leading international imaging exhibition platforms.
- Comprehensive coverage of the entire industry chain, providing a one-stop view of cutting-edge trends. The expo encompasses the full spectrum of photographic equipment and imaging technologies, featuring digital cameras, lenses, video recording gear, enlargers, slide projectors, projectors, printers, studio equipment, wireless storage solutions, lighting systems, backdrop props, mobile photography accessories, outdoor gear, and publications related to photographic art. From budget-friendly models for everyday users to high-end devices for professionals, and from traditional film cameras to advanced smart video equipment, the expo offers a panoramic view of technological progress and product innovation in the imaging industry.
- A platform where domestic and international imaging brands compete side by side, serving as a hub for unveiling emerging technology trends. Global imaging giants such as Canon, Nikon, Fujifilm, Sony, Olympus, Panasonic, Sigma, and Tamron regularly gather at the expo alongside leading domestic brands like NanGuang, JinBei, Banno, Godox, and ZhiYun. Many manufacturers choose this venue to debut new products or showcase their flagship offerings, ranging from high-pixel full-frame cameras and ultra-telephoto lenses to advanced image-processing technologies, enabling exhibitors to stay abreast of the latest global developments and market directions.
- An efficient matchmaking platform driven by both professional buyers and end consumers. The expo attracts over 50,000 professional visitors, including practitioners in portrait photography, advertising production, film and television media, travel photography, and documentary journalism, as well as distributors, agents, and import/export traders nationwide. At the same time, it welcomes photography enthusiasts, professional photographers, and general consumers, fostering a mutually reinforcing ecosystem of professional procurement and consumer-oriented experiences. Promotional activities such as trade-in programs introduced during the event significantly stimulate demand for upgrading and replacing imaging equipment.
- Authoritative awards and academic exchanges driving high-quality industry development. The “Hualong Awards,” initiated in 2005, are adjudicated through online public voting, professional assessments, and anonymous expert reviews, ultimately recognizing outstanding products across categories such as cameras, lenses, photography accessories, and innovative solutions, setting benchmarks for industry-wide innovation. Throughout the expo, hundreds of technical lectures, new-product launches, and photography workshops are held, inviting industry experts to analyze market conditions, share technical insights, and discuss future directions, making the expo a vital platform for popularizing photographic culture and advancing the imaging industry.






