Exhibition Information
展会简介
The Exhibition Value of China Sport Show
- The China International Sporting Goods Fair (referred to as China Sport Show) was first held in 1993. Organized by the China Sporting Goods Federation and Zhongti Lian (Beijing) Sports Industry Development Co., Ltd., it is China’s only national‑level, international‑oriented, and specialized sporting goods exhibition. The 43rd edition of the fair will take place in Xiamen in 2026, with an exhibition area exceeding 200,000 square meters, bringing together more than 2,000 domestic and international exhibitors and attracting over 170,000 visitors, including 5,700 overseas attendees. Grounded in the strengths of the entire sporting goods industry chain and focused on the “first‑release economy,” China Sport Show has become a global benchmark for the sporting goods sector and a strategic platform for Chinese manufacturers to expand into both domestic and international markets.
- A One‑Stop Showcase Covering the Entire Industry ChainIn 2026, the fair will feature three core exhibition zones—Sports Venues and Equipment, Sports Consumption and Services, and the Asia‑Pacific Fitness Zone—covering every link in the value chain, from venue facilities and fitness equipment to sports apparel and consumer services. The event places a strong emphasis on smart technologies and green transformation, highlighting innovative solutions such as AI‑based physical‑fitness assessment systems, intelligent fitness devices, digital twin technology for sports venues, and eco‑friendly prefabricated running tracks.
- Precise Connections with Key Domestic and International Buyers and Industry ResourcesIn 2026, the fair will welcome 5,700 overseas visitors from 117 countries and regions. In 2025, the number of international attendees increased significantly year over year, with overseas visitor numbers rising by more than 300% during the first two days of the 2026 event. Throughout the exhibition, nearly ten dedicated business‑matching events will be held, effectively linking international procurement needs with China’s manufacturing supply chain. Additionally, platforms such as Made-in-China.com will provide on‑site export‑support solutions, helping companies connect with global buyers.
- Unique Value for Chinese Enterprises—Driving Forces Behind the “First‑Release Economy” and “Brand Globalization”In 2026, more than 120 new sports products, technologies, and solutions will make their world premieres in Xiamen, with leading brands such as Shuhua, Qiaoshan, Taishan Sports, and Mairuike showcasing groundbreaking innovations. A contingent of 477 enterprises from Zhejiang Province will participate, setting a record for the largest provincial delegation, covering all categories—from fitness equipment and sports technology to venue facilities and roller‑skating/skateboard products. With the sporting goods industry’s total output surpassing RMB 2 trillion in 2024, China Sport Show has firmly established itself as a central platform for Chinese manufacturers to showcase proprietary technologies, unveil cutting‑edge products, and engage with global customers.
- A Vanguard for Technological Innovation and Industry Trends. The exhibition aligns with the trends of “high-endization, intelligentization, and green development,” showcasing cutting-edge advancements such as digital sports solutions, age-friendly fitness equipment, eco-friendly materials, and smart venues. Concurrently, it hosts a series of high-profile forums, including the 12th China Sports Industry Exchange Conference, the China Digital Sports Industry Conference, and the China Sports Venue Facilities Industry Conference, bringing together industry experts and corporate leaders to discuss the future of the sector.





