Verified: updated on 2026-9-14

44th

China Chengdu International Sporting Goods Expo – China Sports Expo

China Sport Show

Dates: 2027.05.13-05.16Show Hours: 09:00-18:00

Venue

Highlights: The largest and most authoritative sports goods event in the Asia-Pacific region.

Standard booth|9 m² incl. basic setup

Blank booth|From 18 m², construction not included

View Floor PriceBooth Consultation

China Chengdu International Sporting Goods Expo – China Sports Expo

￥0.00

Buy now

Exhibition Data

1/1
Edition

200000㎡
Exhibition area

2000
Exhibitors

120000
Visitors

Chengdu Sport Expo Details

The China Chengdu International Sports Goods Expo—China Sport Show—is a leading national, international, and specialized trade fair in the Asia-Pacific region, offering a comprehensive showcase of cutting-edge innovations and emerging industry trends in the sports manufacturing sector. Its key highlights span the entire value chain, including fitness equipment, professional sports gear, sports venue facilities, and mass‑participation fitness services, bringing together more than 2,000 exhibiting companies. What sets it apart is its role as a pivotal platform for fostering Sino‑foreign business matchmaking, helping domestic brands expand into global markets while integrating China’s advanced manufacturing capabilities into the broader global sports industry ecosystem.

Industry:: Sport fair ChengduSport Expo

Organizer:: China Sporting Goods Federation

City:: Sichuan Chengdu

Venue:

Address:: No. 88, East Section of Fuzhou Road, Tianfu New Area, Chengdu

Profile

The China Chengdu International Sports Goods Expo—China Sport Show—is the only national-level, international, and specialized sports goods exhibition in China. It is the largest and most authoritative sports goods event in the Asia-Pacific region, serving as a fast track for global sports brands to enter the Chinese market and an important platform for Chinese sports brands to showcase their strength on the world stage.

This newly launched annual gathering of the sports goods industry will comprehensively highlight the latest achievements, emerging business models, innovative scenarios, evolving trends, and future prospects of China’s sports goods manufacturing sector, while fulfilling its core role as a hub for domestic and international trade matchmaking. It not only helps domestic brands expand their global market presence but also injects the global sports goods industry with the innovative dynamism and high-quality offerings of “Made in China.”

The China Chengdu International Sports Goods Expo—China Sport Show features three major exhibition zones: the APFIT Asia-Pacific Fitness Expo, the Sports Venues, Facilities & Equipment Zone, and the Sports Consumption & Services Zone. These cover professional fitness and bodybuilding, lightweight fitness, sports rehabilitation and wellness, advanced performance assessment, fitness equipment supply chains, specialized sports flooring, sports craftsmanship, professional sports gear, and mass‑participation fitness equipment, alongside dedicated sections for government‑led sports initiatives, table tennis, badminton, and net sports, sportswear and footwear, recreational sports, sports services, team sports, outdoor activities, and urban fashion‑oriented sports.

With a total exhibition space exceeding 200,000 square meters and more than 2,000 exhibiting companies, the event attracted over 25,000 domestic visitors, more than 7,500 international visitors, and over 380 attendees from Hong Kong, Macao, and Taiwan. Among them, participants from Belt and Road countries represented the largest contingent, followed by Europe, South America, and Oceania. During the show, visitor numbers are expected to surpass 120,000—an unprecedented milestone that sets new records across all key metrics.

These figures vividly underscore the profound transformation underway in China’s sports goods manufacturing sector—a shift from quantitative growth to qualitative advancement. The China Sport Show has transcended the traditional confines of a mere exhibition, evolving into a pivotal gateway that connects domestic and international economic and trade networks, integrates northern and southern regional resources, and fosters cross‑border collaboration. Amidst the currents of our times, it continues to grow, showcasing an increasingly mature open framework, a thriving cultural, sporting, and commercial atmosphere, and a vibrant urban vitality that underscores the city’s robust developmental “life force.”

Rooted in the vast expanse of the Asia-Pacific region yet reaching out to the global sports market, the China Chengdu International Sports Goods Expo—China Sport Show builds enduring bridges for technological exchange, market connectivity, and mutually beneficial cooperation between China and the rest of the world. It truly marks a transformative leap—from a leading domestic sports goods event to a central platform driving the Asia-Pacific sports goods industry. At the China Sport Show, join us in celebrating the splendor of sport and witnessing the dawn of a new journey.

China Chengdu International Sporting Goods Expo – China Sports Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

The Exhibition Value of China Sport Show

The China International Sporting Goods Fair (referred to as China Sport Show) was first held in 1993. Organized by the China Sporting Goods Federation and Zhongti Lian (Beijing) Sports Industry Development Co., Ltd., it is China’s only national‑level, international‑oriented, and specialized sporting goods exhibition. The 43rd edition of the fair will take place in Xiamen in 2026, with an exhibition area exceeding 200,000 square meters, bringing together more than 2,000 domestic and international exhibitors and attracting over 170,000 visitors, including 5,700 overseas attendees. Grounded in the strengths of the entire sporting goods industry chain and focused on the “first‑release economy,” China Sport Show has become a global benchmark for the sporting goods sector and a strategic platform for Chinese manufacturers to expand into both domestic and international markets.
A One‑Stop Showcase Covering the Entire Industry ChainIn 2026, the fair will feature three core exhibition zones—Sports Venues and Equipment, Sports Consumption and Services, and the Asia‑Pacific Fitness Zone—covering every link in the value chain, from venue facilities and fitness equipment to sports apparel and consumer services. The event places a strong emphasis on smart technologies and green transformation, highlighting innovative solutions such as AI‑based physical‑fitness assessment systems, intelligent fitness devices, digital twin technology for sports venues, and eco‑friendly prefabricated running tracks.
Precise Connections with Key Domestic and International Buyers and Industry ResourcesIn 2026, the fair will welcome 5,700 overseas visitors from 117 countries and regions. In 2025, the number of international attendees increased significantly year over year, with overseas visitor numbers rising by more than 300% during the first two days of the 2026 event. Throughout the exhibition, nearly ten dedicated business‑matching events will be held, effectively linking international procurement needs with China’s manufacturing supply chain. Additionally, platforms such as Made-in-China.com will provide on‑site export‑support solutions, helping companies connect with global buyers.
Unique Value for Chinese Enterprises—Driving Forces Behind the “First‑Release Economy” and “Brand Globalization”In 2026, more than 120 new sports products, technologies, and solutions will make their world premieres in Xiamen, with leading brands such as Shuhua, Qiaoshan, Taishan Sports, and Mairuike showcasing groundbreaking innovations. A contingent of 477 enterprises from Zhejiang Province will participate, setting a record for the largest provincial delegation, covering all categories—from fitness equipment and sports technology to venue facilities and roller‑skating/skateboard products. With the sporting goods industry’s total output surpassing RMB 2 trillion in 2024, China Sport Show has firmly established itself as a central platform for Chinese manufacturers to showcase proprietary technologies, unveil cutting‑edge products, and engage with global customers.
A Vanguard for Technological Innovation and Industry Trends. The exhibition aligns with the trends of “high-endization, intelligentization, and green development,” showcasing cutting-edge advancements such as digital sports solutions, age-friendly fitness equipment, eco-friendly materials, and smart venues. Concurrently, it hosts a series of high-profile forums, including the 12th China Sports Industry Exchange Conference, the China Digital Sports Industry Conference, and the China Sports Venue Facilities Industry Conference, bringing together industry experts and corporate leaders to discuss the future of the sector.

Range

Fitness Equipment and Smart Fitness:Shuhua Sports, Johnson Health Tech, Qingdao Sanboshuo, Zhejiang Zhengxing, Hangzhou Mairuike, Ningbo Yilijia, Zhejiang Jinshimisi, Zibo Baodilangge, Zibo Huixiang Fitness Equipment, Zibo Jinwei Sports Equipment, Zibo Kangyi Sports Equipment, Ningbo New Aristocrat, Ningbo Lixuan, Jinhua Bokang (Yijian), Yongkang Dabang, Tongxiang Zhengxing, Taishan Sports Industry Group, Kanglejia, Yiqi, Changpao, Darun, Yipao, Lifly, Lijiujiā, Sujing, Youbu, Kaixinda, Jinhuanan, Maidong, Aluke, Yikang, Yingkai, Kangruida, Jingshuangsheng, Jiufeng, Dingtuo, Yunxing, Tuda, Aopai, Weidikang, Kangbaifu, Chaojinhong, Jiada, Yunzhongfei, Yongkang Yinuo, Juli, Nantong Huatuo, Bofu, Zhejiang Jintuo, Shuangcai, Qijun, Huojin, Tianrun, Modeng, Zhongteng Subo, Kunshan Shiquan, Shengde, Yilian, Deren, Meisige, Tianzhixin, Bellston
Rehabilitation and Massage Equipment:Rongtai, Rongyao, Shuyue, Ruiduo, Xiangyu Medical
Sports Venue Facilities and Artificial Turf:Jiangsu Gongchuang Artificial Turf, Yibona Artificial Turf, Qiangmeng Sports (starting blocks and high jump stands certified by World Athletics), Zhejiang Dafeng Industrial, Huadong Holdings (eco-friendly prefabricated running tracks), Jiangsu Kentiya Wood Industry, Guangzhou Tongxinkang Sports, Qingdao Yingpis, Taishan Artificial Turf
Ball Games and Sports Equipment:Spalding, Double Happiness, Shuangyu, Yinhe, Qi’erjiu, Jiangshanduojiao, Hangyu, Yingpai, Shuangyun, Shengshi Dongfang, Xin Dongli, Guanqilai, Yanling, Youla, Yingzhijie, Junzhe, Sancai, Dongxing Julong, Dongnengjia, Yushengfu, Hanshen, Hongke, Jiaheng, Dongxu, Sai’ao, Maika, Taidé, Weiersheng, Lanhua, Weishi, Zhiquanlianhe, Leishen, Aike, Sanli Weiye, Xinghai, Huakai, Tanjizhe, Jinruite, Sikailè, Dimanka, Aibeijian, Zhonglexing, Yekeshuo, Aoqi, Liangjian, Pai Diyin, Kangqiao, Aidisida, Xingyu, Wanyudada, Lita, Yanwan, Shierdao, Haoshi Bang, Zhongyuan, Nanhualisheng
Sports Gear and Protective Equipment:Maidawei, HuiLi, Hanshen, SpoaSi, Jiushi, Ruisheng, Ruite, Pushang, Shengshen, Yushengfu, Jinruite, Aibeijian
Sports Technology and Digitalization:Xianku Intelligence (AI-based physical fitness testing), Zhejiang Huanglong Hula Network Technology (smart venue operation platform, digital twin brain), Hangzhou Yushu Technology (fitness pumps), China Mobile, China Telecom, China Unicom, Huawei Terminal Co., Ltd., iFLYTEK, SenseTime
Sports Consumer Goods and Roller Skating/Board Sports:Ningbo Jinfeng Sports & Culture (roller skating/skateboards), Zhejiang Tianzhixin (trampolines, exercise bikes), Haisiman, Langshuo, Zhongmei, Dodex, Jiuliang, Leaman, Absen, Sansi, Visionox, Leyard
Sportswear and Footwear:Li-Ning, Anta, Xtep, 361°, Peak, Hongxing Erke, Jordan, Kailamei
International Brands:Portugal’s Fun and Fitness, Lda
Industry Cluster Pavilions:Zhejiang Delegation (477 companies), Jiangshan Industry Cluster (Jiangshan Duojiao, Hangyu, Yingpai), Ningbo Industry Cluster, Jinhua Industry Cluster, Yongkang Industry Cluster, Zibo Delegation (9 companies), Jiangsu Delegation, Shandong Delegation, Fujian Delegation, Guangdong Delegation

Review

The 2026 China International Sporting Goods Fair (China Sport Show) was successfully held at the Xiamen International Convention and Exhibition Center. Hosted by the China Sporting Goods Federation, this edition of the fair was built around the core philosophy of “Serving the Whole Nation, Driving Innovation through Technology,” making it the most significant annual trade event for the sporting goods industry in the Asia-Pacific region. The total exhibition area exceeded200,000 square meters, bringing togethermore than 2,000domestic and international exhibitors. The fair welcomed a cumulative attendance ofover 170,000 visitors, including 5,700 overseas professional visitors from117 countries and regions.

Three core exhibition zones offer specialized layouts, covering the entire industry chain. This year’s fair features three major thematic sections—APFIT Asia-Pacific Fitness and Healthy Living, Sports Venue Facilities and Equipment, and Sports Consumption and Services—highlighting a highly specialized, vertically integrated, and scenario-based approach. The Government Sports Affairs Zone has also been further upgraded, showcasing new achievements in sports governance and industrial development. Exhibits span the full spectrum of the industry, including venue facilities, fitness equipment, sports apparel, and sports-related consumer services, with a strong focus on smart technologies and green transformation.

More than 120 groundbreaking sports products made their debut at the fair, generating significant first‑release economic impact. Industry leaders such as Shuhua, Qiaoshan, Taishan Sports, Xianku Intelligent, Mairuike, and Kanglejia gathered on the “Island of Egrets,” unveiling a series of pioneering global, national, and industry‑first innovations. Smart health solutions like Xianku Intelligent’s AI‑powered physical‑assessment system drew particular attention. Through concentrated product launches, innovation‑driven excellence awards, and immersive experiential exhibitions, the fair transformed Xiamen into a premier platform for showcasing cutting-edge advancements in the sporting goods sector.

Overseas visitor numbers surged, pushing the fair’s internationalization to new heights.During the first two days of the exhibition, the number of international visitors increased by more than 300% year over year. Overseas buyers demonstrated strong purchasing interest in high‑quality domestic products, underscoring the continued enhancement of China’s global competitiveness within the sports manufacturing value chain. The event featured nearly ten specialized business‑matching sessions, effectively bridging international procurement needs with China’s manufacturing supply chain; key metrics such as the intended purchase value of overseas VIP buyers set new historical records.

Industrial clusters from across the country made a collective appearance, highlighting their distinct competitive advantages.The exhibiting lineup was extensive: Shandong’s Zibo fielded nine participating companies, while Jiangsu’s Kangliyuan unveiled an AI‑powered smart fitness solution. Zhejiang sent a record‑breaking contingent of 477 enterprises, covering the full spectrum of fitness equipment, sports technology, venue facilities, roller skating, and skateboarding. Prominent Zhejiang firms included fitness equipment manufacturers such as Ningbo New Noble, Ningbo Lixuan, Jinhua Bokang (Yijian), Yongkang Dabang, and Tongxiang Zhengxing, alongside innovation‑driven players like Hangzhou Mairuike and Ningbo Yilijia, collectively showcasing Zhejiang’s robust cluster strength and cutting‑edge capabilities in the fitness sector. Meanwhile, the Jiangshan industrial belt presented a unified showcase, with leading brands including Jiangshan Duojiao, Hangyu, and Yingpai unveiling comprehensive product lines ranging from rackets to badminton gear. Ningbo Jinfeng Culture & Sports brought professional roller‑skating and skateboard equipment to the stage.

Local Fujian enterprises, as hosts, underscored the region’s formidable industrial cluster strength.Fujian is home to seven of China’s leading sports brands—ANTA, Xtep, 361°, PEAK, Jordan, and Hongxing Erke—all of which have established headquarters or R&D centers in Xiamen. Globally, six out of every ten home‑use treadmills are manufactured in Xiamen. The Xiamen Sports Pavilion brought together industry leaders and innovative startups—including Xtep, 361°, PEAK, Sanquan Battery, Liyuda, Jianji Technology, and Aojiahua—highlighting Xiamen’s complete sports industry ecosystem and its strong growth momentum. The pavilion welcomed over 10,000 visitors daily, offering everything from product demonstrations and technical exchanges to investment promotion and cultural outreach, fully reflecting Xiamen’s rich heritage and potential as an “international sports city.”

More than 50 specialized events were held concurrently with the exhibition.These included high‑profile forums such as the 12th China Sports Industry Exchange Conference, the China Digital Sports Industry Conference, and the China Sports Venue Facilities Industry Conference, creating an integrated, multi‑dimensional service system that combines display, dialogue, and matchmaking. In addition, the event featured immersive sports carnival experiences, precision‑targeted business‑matching sessions, and exclusive platforms for sharing innovative breakthroughs, enriching the overall visitor experience.

Industry trends: intelligence, sustainability, and age‑friendliness are emerging as new directions for development.The exhibition showcased groundbreaking innovations such as AI‑based physical‑fitness assessment systems, smart fitness devices, digital twin technologies for sports venues, and eco‑friendly prefabricated running tracks. Zhejiang’s Huanglong Hula Network Technology presented all‑scenario smart sports solutions, encompassing venue operations, digital twins, and nationwide fitness initiatives. East China Holdings unveiled its latest environmentally friendly prefabricated running tracks and sports‑ground materials. Product development increasingly emphasizes targeted segmentation, with tailored functional offerings designed specifically for women and senior consumers. In 2024, total output in the sports goods manufacturing and sales sectors officially surpassed RMB 2 trillion, reaching RMB 2.085 trillion—a 3.6% year‑on‑year increase.