China Chengdu International Sporting Goods Expo – China Sports ExpoChina Sport Show

The China Chengdu International Sports Goods Expo—China Sport Show—is the only national-level, international, and specialized sports goods exhibition in China. It is the largest and most authoritative sports goods event in the Asia-Pacific region, serving as a fast track for global sports brands to enter the Chinese market and an important platform for Chinese sports brands to showcase their strength on the world stage.

This newly launched annual gathering of the sports goods industry will comprehensively highlight the latest achievements, emerging business models, innovative scenarios, evolving trends, and future prospects of China’s sports goods manufacturing sector, while fulfilling its core role as a hub for domestic and international trade matchmaking. It not only helps domestic brands expand their global market presence but also injects the global sports goods industry with the innovative dynamism and high-quality offerings of “Made in China.”

The China Chengdu International Sports Goods Expo—China Sport Show features three major exhibition zones: the APFIT Asia-Pacific Fitness Expo, the Sports Venues, Facilities & Equipment Zone, and the Sports Consumption & Services Zone. These cover professional fitness and bodybuilding, lightweight fitness, sports rehabilitation and wellness, advanced performance assessment, fitness equipment supply chains, specialized sports flooring, sports craftsmanship, professional sports gear, and mass‑participation fitness equipment, alongside dedicated sections for government‑led sports initiatives, table tennis, badminton, and net sports, sportswear and footwear, recreational sports, sports services, team sports, outdoor activities, and urban fashion‑oriented sports.

With a total exhibition space exceeding 200,000 square meters and more than 2,000 exhibiting companies, the event attracted over 25,000 domestic visitors, more than 7,500 international visitors, and over 380 attendees from Hong Kong, Macao, and Taiwan. Among them, participants from Belt and Road countries represented the largest contingent, followed by Europe, South America, and Oceania. During the show, visitor numbers are expected to surpass 120,000—an unprecedented milestone that sets new records across all key metrics.

These figures vividly underscore the profound transformation underway in China’s sports goods manufacturing sector—a shift from quantitative growth to qualitative advancement. The China Sport Show has transcended the traditional confines of a mere exhibition, evolving into a pivotal gateway that connects domestic and international economic and trade networks, integrates northern and southern regional resources, and fosters cross‑border collaboration. Amidst the currents of our times, it continues to grow, showcasing an increasingly mature open framework, a thriving cultural, sporting, and commercial atmosphere, and a vibrant urban vitality that underscores the city’s robust developmental “life force.”

Rooted in the vast expanse of the Asia-Pacific region yet reaching out to the global sports market, the China Chengdu International Sports Goods Expo—China Sport Show builds enduring bridges for technological exchange, market connectivity, and mutually beneficial cooperation between China and the rest of the world. It truly marks a transformative leap—from a leading domestic sports goods event to a central platform driving the Asia-Pacific sports goods industry. At the China Sport Show, join us in celebrating the splendor of sport and witnessing the dawn of a new journey.