Yiwu Small Commodities Fair – Yiwu Fair

The Value of Participating in the Yiwu Fair

• A National Flagship Platform for Small Commodity TradeEstablished in 1995, this is China’s largest and most influential trade fair for daily consumer goods, accredited by the Global Association of the Exhibition Industry (UFI). It has been recognized as one of China’s Top Ten Most Powerful Import-Export Trade Fairs and the Best Trade Fair in terms of exhibitor performance, serving as a pivotal gateway for showcasing Made in China and connecting to global markets.
• Comprehensive Coverage of Ten Major Industries Across the Entire Supply ChainThe fair features ten specialized sectors—daily consumer goods, hardware tools, construction hardware, electronics and electrical appliances, toys, electromechanical machinery, sports and outdoor leisure products, cultural and office supplies, and service trade—providing end-to-end coverage of the small commodity value chain, from creative design to smart technologies, from traditional manufacturing to innovative products, thus meeting global procurement needs in one stop.
• A Strategic Gateway to the Global Small Commodity MarketAs the “World Capital of Small Commodities,” Yiwu boasts unparalleled market resources and trade channels. Anchored in Yiwu and reaching out globally, the fair attracts professional buyers from around the world, making it an ideal springboard for companies seeking to expand into overseas markets, connect with international partners, and integrate into the global small commodity trade ecosystem.
• A Catalyst for Accelerating Domestic–International Trade IntegrationIn line with the new dual-circulation development strategy, the fair organizes complementary events that enable enterprises to access both domestic and international markets with a single click. Exhibiting companies can leverage Yiwu’s unique position as a global hub for small commodities to achieve synergistic growth between domestic and international trade.
• A Hub for Innovative Design and Manufacturing UpgradesThe fair showcases cutting-edge innovations in design and intelligent manufacturing within the small commodity sector—from novel material applications to functional enhancements, from creative concepts to brand-building initiatives—fully demonstrating China’s dynamic transition from “manufacturing” to “intelligent manufacturing,” offering enterprises a strategic window to grasp industry trends and seize opportunities for product upgrades.
• Digital Empowerment and a New Trade EcosystemDeeply embedded in the digital economy, the fair leverages digital infrastructure—including the Chinagoods platform, the Zhijie Yuangang platform, and the Yi Payment platform—to build an integrated online–offline trade ecosystem. Empowering scenarios such as AI-driven design, global store openings, and digital marketing help enterprises accelerate their digital transformation and expand into global markets.
• Diverse Activities for Comprehensive SupportThroughout the fair, accompanying events such as the International Small Commodity Creative Design Competition, procurement trade negotiation sessions, and premium export product matchmaking meetings provide enterprises with high-end platforms to connect with design resources, broaden sourcing channels, and stay ahead of market trends.
• 20 Years of Brand Legacy Ensuring Proven ResultsAs one of China’s longest-running trade fairs for daily consumer goods, after nearly three decades of evolution, it has become an indispensable annual gathering for the global small commodity trade. Exhibiting companies can capitalize on the fair’s platform to gain high-impact brand exposure and tangible trade outcomes.