Shanghai International Gift, Cultural & Creative Products, and Home Goods Exhibition – HuaLi Expo

The Exhibition Value of the Shanghai Gift Show

• A Leading, Widely Influential Annual Event for the Gift and Home Goods Industry in East China: The Shanghai International Gift, Cultural & Creative Products, and Home Goods Exhibition (hereinafter referred to as the Shanghai Gift Show) has been successfully held for more than twenty editions, making it a premier professional event of significant scale and influence in the gift and home goods sector across East China. The 27th edition in 2026 will feature eight major exhibition halls with a total display area of 80,000 square meters, attracting nearly 80,000 professional visitors and buyers from multiple provinces in East China and beyond—including heads of gift companies, wholesalers, retailers, and other stakeholders—thus providing an extensive platform for industry-wide communication.
• A One-Stop Procurement Platform Covering the Entire Industry Chain: The show encompasses over ten product categories, including corporate gifts, health foods, promotional items, small household appliances, mobile electronics, drinkware and tea sets, stationery and cultural products, home goods, smart technology gifts, home décor, national‑style cultural and creative products, outdoor sports gear, ceramics and crystalware, jewelry, and fashion accessories. From festive gifts and business gift boxes to cultural‑creative derivatives and smart health‑related gifts, exhibitors can seamlessly integrate product showcasing, brand exposure, and commercial negotiations within a single venue.
• Precise Connection with Core Buyers and Distribution Channels Across East China and Nationwide: The event’s professional buyer base spans corporate welfare procurement, channel wholesale, cross‑border e‑commerce, and cultural‑creative retail sectors. At the 26th edition, more than 30 leading enterprises—including Industrial and Commercial Bank of China, Huawei, and SAIC Group—sent dedicated purchasing teams to attend, while channel wholesalers from Zhejiang’s Yiwu Small Commodity City and Guangzhou’s Yide Road Gift Market accounted for over 40% of attendees. Additionally, more than 2,000 cross‑border sellers from platforms such as Amazon, SHEIN, and TikTok Shop were present to source products. The event facilitated over 3,000 scheduled business meetings, resulting in on‑site intent orders exceeding RMB 800 million, with 85% of buyers planning to return next year.
• Unique Strategic Value for Chinese Enterprises: A Catalyst for Brand Showcase and Channel Expansion: The Shanghai Gift Show serves as a central platform for Chinese gift companies to highlight their own brands and connect with buyers across East China and nationwide. Established exhibitors such as Lanbao, Westinghouse, SKG, MOMO, AMIRO, Chigo, Edifier, Aimax Technology, COSTA, Bestore, Lindt, Mercury Home Textiles, and Daewoo have consistently showcased innovative products in popular categories like small appliances, 3C digital devices, food and beverages, home textiles, and personal care items. Meanwhile, emerging brands like Yiwu Arthur Accessories, Shenzhen Manpin Culture, and Beijing Meijue Xinda made their debut at the show, introducing groundbreaking new products that quickly became industry hits.
• A Vanguard for Technological Innovation and Industry Trends: The exhibition stays attuned to emerging trends in the gift market, focusing on three key areas: green sustainability, intelligent upgrades, and cultural empowerment. Smart wearables, robotic vacuum cleaners, smart glasses, and intelligent desk lamps, alongside national‑style cultural and creative products that blend traditional craftsmanship with modern design, have become standout highlights. Concurrently, the Gift Industry Trend Summit released the “White Paper on Gift Procurement and Consumption,” and a dedicated “New Product Experience Zone” was set up, allowing buyers to test product performance firsthand.
• Synergistic Dual‑Exhibition Effect Enhances Commercial Value: The Shanghai Gift Show is co‑located with the 120th China Cultural Supplies Commodity Fair (the Cultural Fair), creating a powerful synergy that offers exhibitors and buyers expanded options and enables more efficient alignment of upstream and downstream resources within the industry.
• Shanghai’s Geographical and Industrial Advantages: Held at the Shanghai New International Expo Center, the event is situated in the heart of the Yangtze River Delta, home to China’s most developed industrial cluster for the gift and home goods sector. As an international trade hub and a cutting‑edge city for fashion and consumer trends, Shanghai provides exhibitors with a strategic platform to engage with markets across East China and the nation.