Shanghai Shoe Expo – Shanghai International Footwear ExhibitionSISE

The Shanghai International Shoe Expo (SISE) is a leading indicator of trends in China’s—and Asia’s—shoe industry, and ranks among the world’s five major specialized international footwear exhibitions.(Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)

The Shanghai International Shoe Expo (SISE) positions itself as a platform that promotes both domestic and international trade, focusing on innovation within China’s footwear sector. With the theme “New Footwear, New Retail, New Fashion,” the event brings together domestic and international footwear brands, manufacturers, traders, suppliers of shoe materials and equipment, as well as professional buyers from across the industry. It showcases cutting-edge products, advanced technologies, emerging trends, and valuable industry connections, fostering collaboration in Shanghai to advance the development of China’s footwear industry. Through product launches, order placements, high-level forums, and other formats, SISE highlights Chinese footwear brands and helps propel them onto the global stage.

Notable participating companies include: Yierkang, Xiongda Xing, Shunfeng, Qiaomu, Langhao, Yanming, Jian’er, Yiguo, Quda, Shenya, Damohuyang, Conglinmao, Haidi, Jin’aobo, Shenghui, Changli Health Shoes, Shuanghongxing, Longfeng, Xiuer, Qimei, Wanxiang, Sanshui Yisheng, Butian, Guangyue, Juyue, Haiyi, Aosen, Xin Yi Ming, Mo Zhixi, Wuxing, Lingyu, Baihua, Trend, Kaixuan, Hongmin Group, Liming, Ruixiangyu, Gelin Ruyi, Bangbu, Sanrong, Yilutong, Fengde, Langchen, Diecang, Xingfu, Guanqiu, Chenmu, Youtai, Airen, Fulaid, Leyouyou, Datong, Xiuer, Jiayi, Kuyue, Habibear, Xin Feng, Fuyu, and many others.

China is a major producer, trader, and consumer of footwear, manufacturing over 12 billion pairs annually—accounting for more than 80% of global footwear production—and serving as the world’s largest footwear exporter. During each edition of the Shanghai International Shoe Expo (SISE),the event attracts approximately 60,000 visitors, generates transaction volumes exceeding RMB 600 million, and secures letters of intent worth over RMB 2 billion, earning widespread recognition and acclaim as a trusted platform for exhibitors and attendees alike.