Founded in 1989, the Shanghai Beauty Expo (CIBE) is one of China’s largest and longest-running professional beauty and cosmetics exhibitions. This year’s event centers on supporting brand upgrades and facilitating the international expansion of domestic brands, unveiling more than 15 specialized exhibition zones that comprehensively cover key areas including beauty supply-chain innovation, cross-border resource matchmaking, overseas brand introductions, and traditional Chinese wellness and healt

The Exhibition Value of the Shanghai International Beauty Expo (CIBE)

• Asia’s Flagship Platform for the Beauty IndustryAs one of the world’s largest beauty expos, it brings together over 3,200 companies from more than 40 countries and regions, representing over 10,000 brands, covering everything from daily chemical products to professional beauty services and the entire supply chain. It is widely recognized as both a “barometer” and a “leading indicator” of industry trends.
• One-Stop Coverage of the Entire Industry ChainExhibits comprehensively cover 14 major categories and over 40 subcategories, including skincare, makeup, fragrances, and oral beauty products, extending into OEM/ODM, raw materials, packaging, and machinery sectors. From brand to factory, from R&D to smart manufacturing, upstream and downstream enterprises achieve efficient coordination.
• A Core Platform for Shanghai’s “First-Launch Economy”As one of the three key exhibitions under the municipal government’s “First-Launch in Shanghai” initiative, the expo adopts the theme “Global New Products, First-Launched in Shanghai,” serving as the authoritative stage for annual new-product debuts by domestic and international beauty brands. Over 60% of exhibitors choose CBE as their launch platform.
• A Hub for Connecting Global ResourcesAttracting national pavilions from France, Spain, Italy, Japan, South Korea, and over 40 other countries, along with approximately 500,000 professional buyers from more than 101 countries and regions. Precision matchmaking events, such as the Overseas Supply-Matching Sessions and the Asian Buyer Delegations, help companies expand into global markets.
• A Vanguard for Technological AdvancementFeaturing cutting-edge technologies such as AI beauty devices, smart skin analyzers, bioactive ingredients, and nano-carrier systems, the expo also hosts the International Cosmetics Technology Conference, where global scientists gather to release the “White Paper on Beauty Consumption” and promote the deep integration of research and industry.
• Over 100 Events Providing In-Depth SupportMore than a hundred special events are held concurrently, including the Retail Industry Conference, the Beauty & Innovation Awards, the Celebrity Product Selection Meetings, and private-domain matchmaking sessions. These activities address hot topics such as channel cultivation, traffic management, and trend analysis, offering brands end-to-end support—from exposure to conversion.
• Authoritative Endorsement and Brand BuildingHaving been listed among the “Top 100 World Trade Shows” for many consecutive years, the Beauty & Innovation Awards are hailed as the “Oscars” of the industry. Backed by a network of over one million social media accounts and KOL unboxing reviews, the expo achieves simultaneous B2B authority endorsement and B2C grassroots promotion.
• Precise Buyer Engagement Across All ChannelsCovering core offline channels across all 31 provinces and municipalities nationwide—such as CS stores, department stores, and supermarkets—while integrating e-commerce platforms, over 5,000 KOLs, and more than 1,000 private-domain elites. With dual-wheel online-offline synergy, a single participation can reach over 530,000 professional buyers.