Shanghai Beauty Expo – Shanghai International Beauty Exhibition

The Shanghai Beauty Expo—CIBE—is one of China’s largest and longest-running specialized exhibitions for the beauty and cosmetics industry. Established in 1989, CIBE is now held annually in Beijing, Shanghai, Guangzhou, and Shenzhen. With a mission to foster innovation and entrepreneurship across all sectors, support the growth and upgrading of beauty brands, help domestic brands expand internationally, and drive significant progress within the industry,

more than 15 distinctive exhibition zones will make their debut, covering hot market segments such as C‑Beauty manufacturing and overseas expansion, new consumer trends in appearance, traditional Chinese wellness practices, nail and lash services, scalp care and hair restoration, essential oil and aromatherapy, body shaping, eye health, and nutritional supplements. These zones bring together source factories, cutting-edge brand launches, cross-border resources, franchise opportunities, and end-to-end industry-chain services, creating a one-stop, highly efficient sourcing platform for professional buyers.

Focusing on upgrading the beauty supply chain and seizing opportunities for Chinese brands going global, the expo has specially curated four signature thematic sections, gathering top-tier OEM, ODM, and OBM manufacturers from both domestic and international markets, spanning skincare, color cosmetics, personal care, maternal and infant products, and broader health categories. At the same time, it brings together eco-friendly, smart, and creative packaging companies, offering end-to-end solutions—from design and R&D to production—enabling one-stop procurement of complete packaging supply chains.

A dedicated cross-border resources zone will also be unveiled, integrating resources from cross-border sellers, cross-border MCNs, private-domain livestreaming platforms, group-buying channels, and Taobao merchants, thereby establishing a face-to-face, precision matchmaking platform. Meanwhile, the overseas brands zone will showcase premium brands from multiple countries and regions, helping buyers swiftly grasp international beauty consumption trends and seize emerging global market opportunities.

In response to the growing trend toward health-conscious consumption, the expo introduces specialized zones for traditional Chinese wellness and broader health-related offerings, featuring innovative product categories such as herbal teas, TCM-based beauty treatments, intangible cultural heritage–inspired wellness practices, smart wearable devices, emotional healing products, and wellness tourism. These zones further encompass the entire value chain, including scalp therapy, moxibustion, body shaping, eye health, essential oil–based dietary therapies, sleep wellness, intimate care, and health‑related medical devices, opening up new avenues for growth in the health‑focused consumer market.

From brand globalization to supply-chain upgrades, from cutting-edge beauty innovations to health‑oriented consumption trends, and from popular bestsellers to future industry directions—Shanghai Beauty Expo (CIBE) will weave together more than 15 specialized exhibition zones, connecting the full spectrum of industry resources to create a comprehensive event that integrates experience, product selection, procurement, collaboration, and customer acquisition. Join us in Shanghai and unlock year-round business opportunities in the beauty industry—all in one place!

Shanghai Beauty Expo – Shanghai International Beauty Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai Beauty Expo – Shanghai International Beauty Exhibition: 金之铖（江苏）包装科技股份有限公司, 广州臻颜化妆品有限公司, 嘉兴市腾翔科技股份有限公司, 深圳市长方捷电子科技有限公司, 深圳市康得森电器有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Shanghai International Beauty Expo (CIBE)

• Asia’s Flagship Platform for the Beauty Industry: As one of the world’s largest beauty exhibitions, CIBE brings together over 3,200 companies and more than 10,000 brands from over 40 countries and regions, spanning the entire value chain—from finished consumer products to professional beauty solutions and supply-chain components. It is widely recognized as an industry “barometer” and a key indicator of market trends.
• One-Stop Coverage of the Entire Industry Chain: The exhibition features comprehensive offerings across 14 major categories and more than 40 sub‑segments, including skincare, color cosmetics, fragrances, and oral beauty products, while extending into OEM/ODM services, raw materials, packaging, and machinery. From brands to manufacturers, and from R&D to smart manufacturing, upstream and downstream players connect efficiently.
• A Core Platform for Shanghai’s “First‑Launch Economy”: As one of the three flagship events under the Shanghai Municipal Government’s “First‑Launch Shanghai” initiative, CIBE adopts the theme “Global New Products, Premier Launch in Shanghai,” serving as the authoritative stage for annual product debuts by domestic and international beauty brands. Over 60% of exhibitors choose CIBE as their platform for first‑launch events.
• A Global Hub for Resource Connectivity: CIBE attracts national pavilions from more than 40 countries, including France, Spain, Italy, Japan, and South Korea, and draws approximately 500,000 professional buyers from over 101 countries and regions. Specialized matchmaking events—such as overseas‑market pairing sessions and buyer delegations from ten Asian nations—help enterprises expand into global markets.
• A Vanguard of Technology‑Driven Innovation: Cutting-edge technologies—including AI‑powered beauty devices, intelligent skin‑analysis tools, bioactive ingredients, and nano‑delivery systems—are showcased at the event. The International Cosmetics Science Conference gathers leading scientists worldwide and releases the “White Paper on Beauty Consumption,” fostering deep integration between research and industry.
• Over 100 Events for Comprehensive Empowerment: Concurrently held are more than 100 specialized events, such as the Retail Industry Conference, the Beauty & Innovation Awards, the Red Choice Product Showcase, and private‑domain matchmaking sessions. These activities address critical topics like channel development, traffic management, and trend analysis, providing brands with end‑to‑end support—from brand exposure to conversion.
• Authoritative Endorsement and Brand Building: CIBE has been consistently ranked among the “Top 100 World Trade Shows” for many years, and its Beauty & Innovation Awards are hailed as the industry’s equivalent of the Oscars. Leveraging a network of over one million social media accounts and KOL unboxing reviews, CIBE simultaneously strengthens B‑to‑B credibility and C‑to‑C consumer engagement.
• Precision Buyer Engagement Across All Channels: CIBE covers core offline channels across all 31 provinces and municipalities—such as CS stores, department stores, and supermarkets—while integrating e‑commerce platforms, over 5,000 KOLs, and more than 1,000 elite private‑domain influencers. With a dual online‑offline strategy, a single participation can reach over 530,000 professional buyers.

Notable exhibitors

• International Beauty Groups and Brands: L’Oréal, Shiseido, LG Group, Amorepacific, Unilever, Qishimei, French Mepa, Swiss Collagen, German De Zhan Chen, Dubai’s Royal Fragrance, Jurlique, JMsolution, CEMOY, Yuebishi, Babao, French Fitz, Beijias, Olaplex, Natural Door, Oriental Gem, Grow Gorgeous, Daisy En, Kemanduo, German Little Chamomile
• Leading Domestic and Emerging Brands: Proya, Naturie, Shanghai Jahwa, Pechoin, Huaxi Bio, Shangmei Group, HuanYa Group, Furjia, Pianzaihuang, Gaozi, Lin Qingxuan, Yangshengtang, Peilai Group, Tongrentang, Kong Fengchun, Banmu Huatian, Shulei, Frog Prince, Yumeijing, Oushiman, Xiangyi Bencao, Runbaiyan, Kuadi, Yilian, Dr. Aier, Caitang, Guyu, Ximumuyuan, Keraji, INTO YOU, Ermutao, Zanyan, Liu Simu
• Oral Beauty and Household Cleaning Brands: Renhe, Chunyuan Health, Baiyuate, Yamamoto Kampo, HABA, Sakura-ken, Haobona, EXPlabs, BOYO, Shu Guoyuan, Timson, Mootaa, Zhifulian, Funasi, Yingmeitang, Qingtian Dabai, Xiaolin Family, Mumuke Xiuxiu
• Professional Beauty and Device Brands: Cosmedic, LPG, LDM, DJM, Hyafes, Koton Laser, Ensheng, Hongqiang Technology, Andeshengwei, Guanzhou Technology, Feijia, Ou de, Leifeishi, Ulike, Zeus, Miguang, Dongsen Natural Beauty, Susu Moli, Filsisi, Xingzhishan, Aogagu Li, Baolizhi, Nalis
• ODM/OEM Supply Chain Brands: Cosmax, Yingte Li, Korea Koma, Japan Koma, Nosbel, Bawei Shares, Dongfang Shares, Yidai, Quanli Group, Taihe Group (Lixin Biotechnology), Japan Meichuang, Yijia Shares, Keying Group, Yalan International, Shifei, Sanhao, Aisheng, Yinong, Gaodi, Koushimanjia, Weikele, Shencai, Suzhou Ante, Jiaoshi Daily Chemicals, Behao, Meirijiebao, Abel, Meizhong Group, Enkesi, Xianle Health
• Packaging and Machinery Equipment Brands: Abeya China, Shenghua Glass, Jingli, Aisuoer, Aptar, Xianjunlong Color Printing, Fuchun Coating, Sanying Packaging, Jinsheng New Materials, Li Ji Packaging, Zhejiang Ruichang, LEIDEX, JOOSHING, PRIMIX, Weishiden, Koreite, Shanghai Chengxing, Tom, Huituo, Zhejiang Tianfu, Tongchan Lixing, Akxi Long, Biyoute, Qiaxing Packaging, Yingyu Packaging
• Testing, Certification, and Instrument Brands: Enger, Yiweitang, Huace, Jin Hongfan, Weipu Testing, Sanli Huiping, Yiweishi, Xike Testing, SGS, Shui Zhongyin, Beijing Jin Hongfan, Kechuang