Verified: updated on 2026-10-8

Shanghai Beauty Expo – Shanghai Cosmetics Exhibition

Name: Shanghai Beauty Expo – Shanghai Cosmetics Exhibition
Start: 2026-06-24T09:00:00+08:00
End: 2026-06-26T18:00:00+08:00
Location: National Exhibition and Convention Center
Rating: 4.6

CIBE

Exhibition cancelled~~2026.06.24-06.26Show Hours: 09:00-18:00~~

Venue: National Exhibition and Convention Center

Highlights: One of China’s largest and longest-running specialized exhibitions for beauty and cosmetics.

Standard booth|9 m² incl. basic setup

11000 元/9㎡

Blank booth|From 18 m², construction not included

View Floor PriceBooth Consultation

Exhibition Data

1/1
Edition

150000㎡
Exhibition area

1800
Exhibitors

500000
Visitors

Shanghai Beauty Expo Details

The Shanghai Beauty Expo—Shanghai International Beauty Exhibition—is a comprehensive industry platform for China’s beauty and cosmetics sector, spanning skincare, color cosmetics, personal care, maternal and infant products, and the broader health‑care category. It brings together upstream manufacturers, cutting‑edge brand launches, cross‑border resources, and supply‑chain services, with a strong focus on Chinese beauty brands expanding overseas, health‑oriented consumer trends, and smart packaging solutions. The event offers professional buyers a one‑stop platform for product sourcing and collaboration, covering everything from R&D to market implementation.

Industry:: Beauty fair ShanghaiBeauty Expo

Organizer:: CIBE Organizing Committee

City:: Shanghai

Venue:: National Exhibition and Convention Center

Address:: No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai

Profile

The Shanghai Beauty Expo – Shanghai Cosmetics Exhibition (CIBE) is one of China’s largest and longest-running professional beauty and cosmetics exhibitions, established in 1989. Today, CIBE, the China International Beauty Expo, is held annually in Beijing, Shanghai, Guangzhou, and Shenzhen. Guided by its mission to foster mass innovation and entrepreneurship, support the growth and upgrading of beauty brands, help domestic brands expand internationally, and drive significant industry advancement,

more than 15 specialized exhibition zones make a powerful debut, covering hot segments such as C-Beauty manufacturing for global markets, emerging beauty consumption trends, traditional Chinese wellness practices, nail and lash services, scalp care and hair restoration, essential oil and aromatherapy, body shaping, eye health, and nutritional supplements. These zones bring together source manufacturers, new brand launches, cross-border resources, franchise opportunities, and end-to-end industry-chain services, creating a one-stop, highly efficient sourcing platform for professional buyers.

Focusing on upgrading the beauty supply chain and seizing opportunities for domestic brands going global, the expo has specially curated four signature thematic sections, gathering premium OEM, ODM, and OBM manufacturers from both domestic and international markets across all categories—including skincare, color cosmetics, personal care, maternal and infant products, and broader health-related offerings. At the same time, it showcases eco-friendly, smart, and creative packaging solutions, spanning design and R&D through production andprintingand related supporting services, enabling one-stop procurement of complete packaging supply chains.

A dedicated Cross-Border Resources Zone makes its debut, integrating resources from cross-border sellers, cross-border MCNs, private-domain livestreamers, group-buying channels, and Taobao merchants to create a face-to-face, precision-matching platform. Meanwhile, the Overseas Brands Zone brings together high-quality brands from multiple countries and regions, helping buyers quickly grasp international beauty consumption trends and seize new global market opportunities.

In response to the growing trend toward health-conscious consumption, the expo introduces specialized zones for traditional Chinese wellness and broader health-related offerings, featuring innovative categories such as herbal teas, TCM-based beauty treatments, intangible cultural heritage wellness practices, smart wearable devices, emotional healing products, and wellness tourism. These zones also encompass the entire value chain—from scalp therapy and moxibustion to body shaping, eye health, essential oil–based dietary therapies, sleep wellness, intimate care, and cutting-edge health monitoring instruments—providing additional growth opportunities for the health-focused consumer market.

From brand globalization to supply-chain upgrades, from cutting-edge beauty innovations to emerging health trends, from popular bestsellers to future industry directions—The Shanghai Beauty Expo – Shanghai Cosmetics Exhibition (CIBE) will weave together more than 15 specialized exhibition zones to connect the entire industry chain, delivering an integrated event that combines experiential engagement, product selection, procurement, collaboration, and customer acquisition. Join us in Shanghai to unlock new business opportunities in the beauty industry throughout the year!

Shanghai Beauty Expo – Shanghai Cosmetics Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai Beauty Expo – Shanghai Cosmetics Exhibition: 3M中国有限公司, 上海诺帮生物科技有限公司, 深圳市神牛摄影器材有限公司, 广东玖玖米歌新材料科技有限公司, 上海微盟企业发展有限公司, 浙江奥奇医用敷料有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Shanghai International Beauty Expo (CIBE)

Asia’s Flagship Platform for the Beauty IndustryAs one of the world’s largest beauty expos, it brings together over 3,200 companies from more than 40 countries and regions, representing over 10,000 brands, covering everything from daily chemical products to professional beauty services and the entire supply chain. It is widely recognized as both a “barometer” and a “leading indicator” of industry trends.
One-Stop Coverage of the Entire Industry ChainExhibits comprehensively cover 14 major categories and over 40 subcategories, including skincare, makeup, fragrances, and oral beauty products, extending into OEM/ODM, raw materials, packaging, and machinery sectors. From brand to factory, from R&D to smart manufacturing, upstream and downstream enterprises achieve efficient coordination.
A Core Platform for Shanghai’s “First-Launch Economy”As one of the three key exhibitions under the municipal government’s “First-Launch in Shanghai” initiative, the expo adopts the theme “Global New Products, First-Launched in Shanghai,” serving as the authoritative stage for annual new-product debuts by domestic and international beauty brands. Over 60% of exhibitors choose CBE as their launch platform.
A Hub for Connecting Global ResourcesAttracting national pavilions from France, Spain, Italy, Japan, South Korea, and over 40 other countries, along with approximately 500,000 professional buyers from more than 101 countries and regions. Precision matchmaking events, such as the Overseas Supply-Matching Sessions and the Asian Buyer Delegations, help companies expand into global markets.
A Vanguard for Technological AdvancementFeaturing cutting-edge technologies such as AI beauty devices, smart skin analyzers, bioactive ingredients, and nano-carrier systems, the expo also hosts the International Cosmetics Technology Conference, where global scientists gather to release the “White Paper on Beauty Consumption” and promote the deep integration of research and industry.
Over 100 Events Providing In-Depth SupportMore than a hundred special events are held concurrently, including the Retail Industry Conference, the Beauty & Innovation Awards, the Celebrity Product Selection Meetings, and private-domain matchmaking sessions. These activities address hot topics such as channel cultivation, traffic management, and trend analysis, offering brands end-to-end support—from exposure to conversion.
Authoritative Endorsement and Brand BuildingHaving been listed among the “Top 100 World Trade Shows” for many consecutive years, the Beauty & Innovation Awards are hailed as the “Oscars” of the industry. Backed by a network of over one million social media accounts and KOL unboxing reviews, the expo achieves simultaneous B2B authority endorsement and B2C grassroots promotion.
Precise Buyer Engagement Across All ChannelsCovering core offline channels across all 31 provinces and municipalities nationwide—such as CS stores, department stores, and supermarkets—while integrating e-commerce platforms, over 5,000 KOLs, and more than 1,000 private-domain elites. With dual-wheel online-offline synergy, a single participation can reach over 530,000 professional buyers.

Range

International Beauty Groups and BrandsL’Oréal, Shiseido, LG Group, Amorepacific, Unilever, Chisai, French Mepa, Swiss Corryan, German De Zanchen, Dubai Royal Fragrance, Juleico, JMsolution, CEMOY, Yuebi Shi, Babao, French Fitz, Beijias, Olaplex, Natural Door, Oriental Gem, Grow Gorgeous, Daisy En, Ke Manduo, German Little Chamomile
Leading Domestic Brands and Rising StarsProya, Naturie, Shanghai Jahua, Baique Ling, Huaxi Bio, Shangmei Group, HuanYa Group, Furjia, Pianzaihuang, Gaozi, Lin Qingxuan, Yangsheng Tang, Peilai Group, Tongren Tang, Kong Fengchun, Banmu Huatian, Shulei, Frog Prince, Yumeijing, Oushiman, Xiangyi Bencao, Runbaiyan, Kuadi, Yilian, Aier Doctor, Caitang, Guyu, Ximumuyuan, Colorkey, INTO YOU, Ermutao, Zhan Yan, Liu Simu
Oral Beauty and Household Cleaning BrandsRenhe, Chunyuan Health, Baiyue Te, Yamamoto Herbal Medicine, HABA, Sakura Jian, Hao Bo Na, EXPlabs, BOYO, Vegetable Orchard, Timson, Mootaa Matou, Zhifulian, Funa Si, Yingmei Tang, Qingtian Da Bai, Xiao Lin Family, Mu Mu Ke Xiu
Professional Beauty and Instrument BrandsKoyiren, LPG, LDM, DJM, Haifei Show, Kotong Laser, Ensheng, Hongqiang Technology, Ande Shengwei, Guanzhou Technology, Feijia, Ou de, Lei Feishi, Ulike, Zeus, Mi Guang, Dongsen Natural Beauty, Su Xiu Moli, Philsi, Xingzhishan, Ao Jia Gu Li, Baolizi, Nali Si
ODM/OEM Supply Chain BrandsCosmeceutical, Yingte Li, Korean Koma, Japanese Koma, Nosbel, Bawei Shares, Dongfang Shares, Yidai, Quanli Group, Taihe Group (Lixin Biotech), Japanese Meichuang, Yijiash Shares, Keying Group, Yalan International, Shi Fei, Sanhao, Ai Sheng, Yi Nong, Gaodi, Kou Shimanga, Weike Le, Shencai, Suzhou Ante, Jiao Shi Daily Chemical, Bei Hao, Mei Ri Jiebao, Abel, Mei Zhong Group, Enke Si, Xianle Health
Packaging and Machinery BrandsAbeya China, Shenghua Glass, Jingli, Aisuoer, Aptar, Xianjun Long Color Printing, Fuchun Coating, San Ying Packaging, Jinsheng New Materials, Li Ji Packaging, Zhejiang Ruichang, LEIDEX, JOOSHING, PRIMIX, Wei Shideng, Ke Rite, Shanghai Chengxing, Tom, Huituo, Zhejiang Tianfu, Tongchan Lixing, Akxi Long, Bi Youte, Qia Xing Packaging, Ying Yu Packaging
Testing, Certification, and Instrument BrandsIngel, Yi Weitang, Huace, Jin Hongfan, Micro Spectrum Testing, Sanli Hui Ping, Yi Wei Shi, Xi Ke Testing, Tongbiao SGS, Shui Zhong Yin, Beijing Jin Hongfan, Ke Chuang

Review

The 29th China International Beauty Expo (CBE) was successfully held from May 12 to 14, 2025, at the Shanghai New International Expo Center. As one of the three flagship exhibitions under the Shanghai Municipal Government’s “First Launch in Shanghai” initiative, this edition was themed “Global New Products, First Launched in Shanghai,” with an exhibition area spanning 300,000 square meters. It brought together over 3,200 cosmetic companies from more than 40 countries and regions worldwide, covering 24 major categories and 119 subcategories. More than 10,000 beauty brands showcased over 80,000 new products, bestsellers, and cutting-edge technological innovations, while more than 150 specialized innovation events were held concurrently.

Global New Product Debuts Lead a New Wave in the Industry

The expo focused on unveiling global new products, with international giants such as L’Oréal, Shiseido, and LG Group presenting their latest offerings. Domestic brands like Proya, Naturie, and Huaxi Bio highlighted their strong capabilities within the “national trend” movement. Emerging brands including Guyu, Ximumuyuan, Runbaiyan, Dr. Arrivo, Colorkey, and Spes further captured attention with innovative product lines. Over 40 countries and regions—including France, Spain, Italy, Switzerland, Japan, South Korea, and Thailand—participated through national pavilions, while niche labels like Dubai Royal Fragrances and Nordic Clean Beauty made striking appearances. France served as the Guest of Honor, collaborating with France’s Cosmetic Valley and the town of Grasse to foster deeper exchanges between Chinese and French cosmetics industries.

Global Tech Innovations Drive Industry Upgrading

On the first day of the expo, more than 1,500 high-quality suppliers took center stage, launching a simultaneous “Global Tech New Products” showcase that introduced over 20,000 beauty-tech items to professional buyers worldwide. Leading domestic and international suppliers—including COSMAX, INTERCOS, Nosbel, and Bawei Shares—presented breakthroughs across the entire value chain, from raw material R&D and packaging design to intelligent manufacturing. Concurrently, the 10th CBE International Cosmetics Technology Conference convened over 50 scientific forums, bringing together top research institutions and scientists to bridge the gap between cutting-edge research and consumer demand.

A Gathering of Global Buyers, Reaching New Heights in Supply-Demand Matching

This year’s expo attracted an unprecedented scale of international buyer delegations, including purchasing groups from France, Germany, Italy, Spain, the United States, Japan, South Korea, Thailand, Singapore, Malaysia, Indonesia, the Philippines, India, Vietnam, and other European and Asian countries, as well as numerous national cosmetics industry associations. On May 11, a dedicated overseas supply-matching event facilitated connections between buyers from over 20 countries and domestic beauty supply-chain enterprises, resulting in more than 1,500 successful pairings and further accelerating the globalization of China’s beauty industry.

Diversified Channels and Efficient Commercial Conversion

In terms of offline channels, leading players such as major cosmetics chains, prominent distributors, and regional powerhouse stores engaged in immersive negotiations alongside emerging retail formats—including quality OTC outlets, innovative beauty shops, fashion department stores, upscale department stores, and discount retailers. Online, e-commerce platforms, MCN agencies, and over 5,000 KOLs collaborated seamlessly, leveraging social commerce to facilitate additional supply-demand matches. Events like the CBE Influencer Gala and the Influencer Matchmaking Zone provided fresh solutions for integrating online and offline channels.

Five Major “New” Trends Unlock Unlimited Potential

This year’s expo unveiled five core trends: the continuous emergence of global new products driving new consumer markets; the deepening value of technology-driven launches; the surging momentum of overseas expansion; diversified channel segmentation; and the growing prominence of green and sustainable practices. A total of 647 exhibitors participated in the Green Booth Awards, promoting the widespread adoption of eco-friendly principles throughout the industry.

CIBE 2026 Venue Map

Shanghai Beauty venue floor plan

CIBE Exhibitior List