Shenzhen Beauty Expo – Shenzhen International Beauty ExhibitionCIBE

The Shenzhen International Beauty Expo (CIBE) is one of China’s largest and longest-running specialized exhibitions for the beauty and cosmetics industry. Established in 1989, CIBE is now held annually in Beijing, Shanghai, Guangzhou, and Shenzhen. With a mission to foster mass innovation and entrepreneurship, support the growth and upgrading of beauty brands, help domestic brands expand internationally, and drive significant progress across the sector, CIBE has become a cornerstone of the industry.

The Shenzhen International Beauty Expo (CIBE)last edition spanned 60,000 square meters, hosted 900 exhibiting companies, and attracted 68,000 visitors. Featuring an elite roster of industry buyers, beauty influencers and social media stars, along with more than 40 high‑profile special events, the show centered on the themes of “youth, fashion, mobility, and cross‑industry collaboration.” It brought together leading global brands, set trends across product categories, showcased groundbreaking innovations, and demonstrated CIBE’s world‑class exhibition expertise and forward‑thinking strategic vision. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)

The Shenzhen International Beauty Expo (CIBE)leverages the extensive industry resources of CIBE to pioneer a brand‑new event—the Shenzhen International Greater Health and Beauty Industry Expo—creating a premier platform that integrates brand promotion, product showcases, market development, cultural exchange, high‑level forums, wealth creation, and entrepreneurial opportunities. This initiative aims to establish Shenzhen as a globally recognized hub for the greater health and beauty sectors.