Shenzhen Beauty Expo – Shenzhen International Beauty Exhibition

The Shenzhen International Beauty Expo (CIBE) is one of China’s largest and longest-running specialized exhibitions for the beauty and cosmetics industry. Established in 1989, CIBE is now held annually in Beijing, Shanghai, Guangzhou, and Shenzhen. With a mission to foster mass innovation and entrepreneurship, support the growth and upgrading of beauty brands, help domestic brands expand internationally, and drive significant progress across the sector, CIBE has become a cornerstone of the industry.

The Shenzhen International Beauty Expo (CIBE)last edition spanned 60,000 square meters, hosted 900 exhibiting companies, and attracted 68,000 visitors. Featuring an elite roster of industry buyers, beauty influencers and social media stars, along with more than 40 high‑profile special events, the show centered on the themes of “youth, fashion, mobility, and cross‑industry collaboration.” It brought together leading global brands, set trends across product categories, showcased groundbreaking innovations, and demonstrated CIBE’s world‑class exhibition expertise and forward‑thinking strategic vision. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)

The Shenzhen International Beauty Expo (CIBE)leverages the extensive industry resources of CIBE to pioneer a brand‑new event—the Shenzhen International Greater Health and Beauty Industry Expo—creating a premier platform that integrates brand promotion, product showcases, market development, cultural exchange, high‑level forums, wealth creation, and entrepreneurial opportunities. This initiative aims to establish Shenzhen as a globally recognized hub for the greater health and beauty sectors.



Shenzhen Beauty Expo – Shenzhen International Beauty Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shenzhen Beauty Expo – Shenzhen International Beauty Exhibition: 爱瑟瓦（上海）商贸有限公司, 杭州有赞科技有限公司, 上海影子智能科技有限公司, 义乌市菏扬化妆品有限公司, 浙江祥旺工艺品有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of CIBE Shenzhen—Shenzhen Beauty Expo

• CIBE Shenzhen is one of China’s largest and longest-running specialized beauty and cosmetics exhibitions,part of the CIBE China International Beauty Expo series founded in 1989, and enjoys exceptional industry authority and brand influence. As a key component of CIBE’s strategic layout across Beijing, Shanghai, Guangzhou, and Shenzhen, CIBE Shenzhen leverages the unique locational advantages of the Guangdong–Hong Kong–Macao Greater Bay Area, making it an important benchmark for the beauty and health industries in South China.
• The core value of exhibiting lies in its platform‑wide coverage of the entire industry chain.The show spans three major segments—professional‑grade, daily‑use consumer goods, and supply‑chain solutions—encompassing everything from personal care and medical aesthetics to wellness and holistic health; from finished beauty products to OEM/ODM supply chains; and further extending to packaging, raw materials, and manufacturing equipment. This end-to-end industrial ecosystem enables exhibitors to efficiently connect with upstream and downstream partners, reduce business‑matching costs, and enhance resource‑integration efficiency.
• Shenzhen’s distinctive urban attributes confer unparalleled locational advantages.As the central engine of the Guangdong–Hong Kong–Macao Greater Bay Area, Shenzhen leads in young consumer demographics, cutting-edge technology sectors, the internet ecosystem, and cross‑border e‑commerce. For exhibitors, it represents an ideal platform to seize opportunities in the new economy and emerging consumption trends. Concurrent with the exhibition, events such as the Shenzhen Food & Beverage Expo, the International Fragrance Industry Expo, and the Asia Adult Expo are held, fostering cross‑sector resource sharing and audience overlap, thereby expanding market reach for participating companies.
• Over three decades of industry experience has cultivated a robust buyer base.Drawing on the decades‑long purchaser database amassed by the CIBE series, the event collaborates with strategic partnerships in healthcare, rehabilitation and elderly care, and cross‑border services, ensuring a high turnout of qualified professional visitors. The exhibitor mix is highly diversified, encompassing brand representatives, clinical institutions, supply‑chain providers, emerging e‑commerce channels, and third‑party service platforms, thus forming a complete industrial ecosystem. For companies seeking to expand both domestic and international markets, CIBE Shenzhen serves not only as a vital gateway to the Chinese market but also as a strategic foothold for connecting with overseas channels and advancing global brand presence.

Notable exhibitors

• International Premium Brands: Sulwhasoo, HERES, Comfort Zone, LPG, VOGELE, Voegele Oils (Germany), Silkia, Krautermann 
• Domestic Skincare and Functional Beauty Brands: Quadie, Furjia, Phils, Chanquan, Jia’an, Tingcai, Qiandai Ningzhi, Yuji, Yu Xiaozhuang, Mandingshan, GreenTee, Weisu Bumei, Yilofei, Xue Taiyi, Wang Da Cu, Dai Weinishi 
• Beauty Devices and Technology Brands: Cell Light, EGS, Wash Bear, Bitmoji, Dr.Oakes+, R.VLISS, Mama Kang, Yimeijia, LIEQI, Litian, Aizhen Neng, Zhenlati, Zhongle, XinGong, Haoze, Fuji instax 
• Wellness and Health Brands: Zangtong, Yu Zhi Bencao, New Era Qihuang Xing, Suge, Xianyang Gong, Chanrui Health, Yisheng Tang, Puxiana, Shende Tang, Dr.DUNKANG, Ganxi Baobao, Ai Xia Jiujiu Bao, Yanglin 
• Professional-Grade and Nail & Eyelash Brands: Xuanhuang, Yiren Yifang, Pugana, Chunpin, Zalis, E&G, Anmei, N45, Yinuokang, Shuaiwei, Fushiers, Shihuatang, Lady May, Shengli, Bodeburg, Angel’s Hand, Lezemei, Yuyasi, Caifeng, FUNIPICA, TOAO, Ruicheng Beauty 
• Supply Chain and OEM/ODM Companies: Changgou Kangyu, Feichangshou, Yinuokang, Dimples, FARONAE/Meishou Zhuyi, Yusheng, Hanfang Medicine