China (Guangzhou) International Beauty ExpoCIBE

The China International Beauty Expo (CIBE) in Guangzhou is one of China’s largest and longest-running specialized exhibitions for the beauty and cosmetics industry, established in 1989. Boasting a rich array of premium brands and bringing together industry leaders, CIBE serves as an ideal one-stop platform for professionals to fulfill their procurement needs.

The beauty industry is undergoing profound transformation. The previous model—relying on flashy marketing gimmicks and short-term gains—is gradually giving way, while chain‑brand operators with mature management systems, clear profit‑driving strategies, and a commitment to compliant, sustainable development are emerging as central hubs for aggregating industry resources. According to Meituan data, 89% of beauty establishments today remain single‑store operations, underscoring the substantial market penetration and expansion potential of well‑established chain brands.

Taking industry trends as its guiding principle, the China International Beauty Expo (CIBE) has newly created the “Large Chain Store Brand Pavilion,” providing a high‑quality forum for exchange and collaboration among beauty‑industry chain brands. This pavilion will bring together leading brands from sectors including aesthetic services, medical aesthetics, and health management, focusing on key topics such as innovations in chain‑operation models, digital transformation initiatives, franchise‑system development, and channel‑resource integration. Together with industry peers, it aims to explore pathways toward high‑quality growth for the beauty‑industry chain sector.

CIBE is a cradle for Chinese‑born national brands and a catalyst for international brands, while also serving as an industry platform that drives cyclical, interconnected development. The “Large Chain Store Brand Pavilion” at the China International Beauty Expo (CIBE) warmly invites beauty‑industry chain brands to join forces, share resources, and engage in meaningful dialogue about emerging trends.