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China (Guangzhou) International Beauty Expo
CIBE
- Dates
- Show Hours:
- Highlights
- One of China’s largest and longest-running specialized exhibitions for beauty and cosmetics.
Exhibition Data
- 2/1
- Edition
- 300000㎡
- Exhibition area
- 3800
- Exhibitors
- 910000
- Visitors
Guangzhou Beauty Expo Details
- Industry:
- Beauty fairGuangzhouBeauty Expo
- Organizer:
- Guangdong Provincial Association of Beauty, Hairdressing and Cosmetics
- Venue:
- Guangzhou International Convention and Exhibition Center
- Address:
- No. 380, Yuejiang Middle Road, Haizhu District, Guangzhou
Profile
The China (Guangzhou) International Beauty Expo (CIBE) is one of China’s largest and longest-running professional beauty and cosmetics exhibitions, established in 1989. Boasting a rich array of premium brands and an elite gathering of industry leaders, CIBE serves as an ideal one-stop platform for procurement.
The beauty industry is undergoing profound transformation. The previous model—relying on flashy marketing and short-term gains—is gradually giving way, while chain brands with mature operational frameworks, clear profit models, and a commitment to compliant development are emerging as central hubs for aggregating industry resources. According to Meituan data, 89% of beauty establishments currently operate as single‑store businesses, underscoring the substantial market penetration and expansion potential of high‑quality chain brands.
Taking industry trends as its guiding principle, the China (Guangzhou) International Beauty Expo (CIBE) has newly created the “Large Chain Store Brand Pavilion,” providing a high‑quality forum for exchange and growth among beauty‑industry chain brands. This pavilion will bring together leading brands from the aesthetic, medical‑aesthetic, and health‑management sectors, focusing on topics such as innovations in chain‑operation models, digital transformation practices, franchise system development, and channel‑resource integration, thereby collaborating with industry peers to explore pathways toward high‑quality growth in the beauty‑chain sector.
CIBE stands as both a cradle for Chinese‑originated national brands and a catalyst for international brands, while also serving as an industry platform that drives cyclical, interconnected development. The “Large Chain Store Brand Pavilion” at the China (Guangzhou) International Beauty Expo warmly invites beauty‑industry chain brands to share resources and discuss emerging trends together.
China (Guangzhou) International Beauty Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for China (Guangzhou) International Beauty Expo: 上海诺帮生物科技有限公司, 华熙生物科技股份有限公司, 深圳市旭永实业有限公司, 嘉兴市腾翔科技股份有限公司, 杭州新瀚光电科技有限公司, 浙江奥奇医用敷料有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Reasons to Exhibit at the Guangzhou Beauty Expo
- 1. Comprehensive Industry Chain Coverage, One-Stop Connectivity:The Guangzhou Beauty Expo brings together thousands of premium exhibitors, covering every segment of the beauty industry—from daily chemical products and professional beauty services to supply-chain OEM/ODM operations, nail and eyelash care, and health and wellness. From raw materials and packaging to finished-brand products, and from brick-and-mortar stores to online channels, participating companies can efficiently connect with upstream and downstream resources, achieving streamlined procurement and deep collaboration.
- 2. A Leading Platform for Emerging Trends, Unlocking Future Opportunities:As a bellwether for the beauty industry, the expo consistently sets the pace for emerging trends such as cyber wellness, customized wearable nails, AI-driven beauty solutions, and cellular health innovations. Companies can leverage the expo to promptly grasp market dynamics, anticipate shifts in consumer demand, and strategically position themselves for future growth.
- 3. Global Reach, Supporting Brand Internationalization:The Guangzhou Beauty Expo provides an international exchange platform, attracting numerous overseas buyers, multinational purchasing delegations, and overseas business service providers. Concurrent events such as the Beauty Brand Globalization Summit and the Overseas Content Marketing Forum further link global resources, offering strategic guidance and practical support for expanding into international markets.
- 4. Showcase of Innovative Products, Amplifying Brand Visibility:The Guangzhou Beauty Expo is the premier venue for unveiling cutting-edge technologies and groundbreaking products. Advanced offerings like AI-powered skin analysis, personalized beauty regimens, and green supply chains make their debut here, capturing significant attention from professional buyers and mainstream media. Integrated online-offline communication strategies help exhibitors broaden their brand influence.
- 5. Diverse Events Empowering Industry Engagement:By blending exhibitions, conferences, competitions, award ceremonies, fashion shows, and cultural festivals, the expo hosts a rich array of themed exhibitions, gala award events, and technical contests. Participating companies can deeply engage in industry dialogue, strengthen their brand image within professional circles, and enhance their voice in shaping industry discourse.
- 6. Cross-Industry Integration Platform, Expanding Business Horizons:The Guangzhou Beauty Expo actively promotes cross-sectoral innovation models such as “cosmetics + medical aesthetics,” “AI + wellness,” and “beauty + health,” bringing together resources from technology, finance, healthcare, and other fields to open new avenues for collaboration and growth for beauty industry players.
Range
- International Brands: Korea’s Hobisoo, Haemis, HISTOLAB, DeLaBao; Italy’s Yunzi; Spain’s Yifa; MT.SAPOLA; Sorex ISOV; 2B Biobeauty; France’s Shandiya; Netherlands’ OBSERV; USA’s Alura
- Medical Aesthetics and Skin Care: Furjia, Sailala, Huangsha International, Jinhaoyang, Keyunlan, Yingtao, United Lijia, Langdi, Ensheng, Kotong, Guangmei Medical, Bifu Lan
- Anti-Aging and Clinical Skincare: Keliyan, Weijianmei, Roulilan, Dikaili, Diana DIANA, Philogia, Baifumi, Lihai Zhimi, BRX, Ruikaidi, Ilofi, Geruina
- Professional Beauty Instruments: Keiyiren, Senolong, Banan Medical, Refume, LPG, CIT, Geneo X, Israel’s Weisi, France’s WINBACK, Italy’s DEP, Meice, Hechuangyuan
- Health and Wellness, Traditional Chinese Medicine: Shuaiwei, Wanbao Pharmaceutical, Xianyou Group, Puti Tree, Chuanzheng, Fangmanting, Shengshi Taihe, Xiangmai Xiangjiu, Zangyu Fang, Huolian Xiang, Zhongyang, Haoji Group
- Health Management: Guyun TianShi, Zhicuitang, Guanniu, Huodongli, Rongkou, Rongyan, Shidan, Rongfei, Yanzi Qing, Beikangjian, Suliweiyao, Liren Bio
- Body Sculpting and Contouring: Langdi, Shenre Su, Xianyang Gong, Weimiti Su, Zhenhui Mei, Xianxi, Chest Doctor, Suli Yan Custom, Baoli Shiman, Mo Tie Shijia, Zuodennisi, Aimeirui
- Nail and Eyelash Services: Mochu, Qianji, Xi Mei, Youle, Yu Fei Chucai, Nodiku, Xianzhi Se, Jie Fei Show, Dingmei Handmade Wearable Nails, Lan Zhi Xi, Yi Mei Ji, Guangdong Nail Research Society
- Daily Chemicals and Personal Care: Oubo, Kelan, Image Beauty, Fan Zheng, Bai Se, Jiumei Tang, Senana, Xinya Zhuang, Lifquan, Zhengmei, Shangduo, Momo Li Declaration
- Oral Beauty and Health Supplements: Jiuran, Shuaiwei, Shang Yang Sanpin, U Brand, Life Needs Treasure, Henglikang, Ligang Jianyin, Qishan Gong, Yangnian Kangbao, Chunyuan Health, Daily See Yeast, Yuan Sheng Tang
- Supply Chain and OEM/ODM: Nosber, Meizhong Bio, Tengyu, Tianxi, Zhenyan, Yiermei, Deshang Weiye, Bailichen, Min Da Yaozhuang, Wu Xing Yu Ping, Hongye, He Litai
- Personal Care and Beauty Tools: Philips, Panasonic, Braun, Gillette, Sassoon, Schwarzkopf, Kao, Siyun, Uniqlo, Lilibell, Miansen, Mingchuang Youpin
Review
The China (Guangzhou) International Beauty Expo (Spring Edition) successfully concluded from March 10 to 12, 2025, at the Guangzhou Pazhou Convention & Exhibition Center. This edition of the Beauty Expo was held under the theme “Ascend, Seek Inward, and Go Outward,” spanning an exhibition area of 300,000 square meters. It brought together over 3,800 exhibiting companies from both domestic and international markets, attracting professional buyers from 68 countries and regions.
Zone A served as a hub for daily chemical product distribution channels, offering a one-stop platform that connects factories with brands, best-selling products with manufacturing capabilities, thus forming a closed-loop industrial chain. Supply-chain enterprises showcased strong momentum in digital transformation and green development. Meanwhile, the nail and eyelash sectors witnessed a surge in high-end customization trends, with versatile wearable nail products making a striking appearance. Zone B emerged as a highlight, featuring professional beauty showcases where artificial intelligence technologies are driving innovation in the beauty industry, enabling personalized beauty solutions tailored to individual consumers, drawing large crowds to the on-site experience zones. The cyber wellness trend championed by Generation Z also shone brightly, seamlessly blending traditional Eastern health wisdom with cutting-edge modern technology. Zone C, dedicated to health and well-being, focused on the twin trillion-dollar industries of “beauty + health,” presenting innovative medical projects such as cell therapy, microbiome health, assisted reproduction, and nutritional health.
The Guangzhou Beauty Expo demonstrated a pronounced trend toward cross-industry integration, launching simultaneously online and offline: online through live-streaming sessions and in-depth dialogues between leading figures from AI, finance, media, and other fields; offline via a multi-scenario combination of exhibitions, conferences, competitions, awards, shows, and festivals, hosting more than 10 specialized thematic exhibitions and 50 bespoke events. Innovative models such as “cosmetics + medical aesthetics,” “AI + wellness,” and “AI skin analysis” were put into practice, vividly illustrating the seamless convergence of diverse sectors within the beauty industry.
Going global has become a key strategic direction for this year’s Guangzhou Beauty Expo. The event featured over 200 overseas business agencies and more than 100 domestic and international KOLs, facilitating efficient matchmaking over three consecutive days to help exhibitors connect with global opportunities. Concurrently, it hosted a series of events including the 2025 China Beauty Brand Globalization Summit, the first China Duty-Free Rishang National Trend Beauty Globalization Summit, and the Overseas Content Marketing Summit.
CIBE Exhibitior List
China (Guangzhou) International Beauty Expo Range
- Professional Beauty ,
- Hairdressing ,
- Nail, Eyelash & Permanent Makeup ,
- Complementary Luxury Fashion Products
- Professional Beauty Equipment ,
- Imported Professional Products ,
- International Exhibition Delegations ,
- Advanced Medical Aesthetics ,
- Wellness and Health ,
- Health and Wellness ,
- OEM/ODM ,
- Packaging Materials ,
- Raw Materials ,
- Machinery and Equipment ,
- WeChat Commerce
- Imported Daily Chemicals ,
- International Brands ,
- National Exhibition Delegations for Personal Care Products ,
- Skincare ,
- Cleansing and Care Products ,
- Maternal, Infant and Child Products ,
- Oral Aesthetic Care ,
- Physical WeChat Commerce
Booth Sales
Ms. ZhangGold-Medal PM
3 Years Booth Sales
2027 Guangzhou Beauty Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Guangzhou Beauty Venue
Venue transport
- Metro / rail
Take Metro Line 8 to either Pazhou Station or Xingangdong Station. Exit via Exit A at Xingangdong Station or Exits A/B at Pazhou Station, and you will have direct access to the various exhibition zones of the Canton Fair Complex.
- Air
From Guangzhou Baiyun International Airport: Take Metro Line 3 (Northern Extension) to “Tiyu Xilu Station,” transfer to Metro Line 3 (toward Fanyu Square) to “Kecun Station,” then switch to Metro Line 8 (toward Wanshengwei) to either “Xingangdong Station” or “Pazhou Station.”
- Train
From Guangzhou South Railway Station: Take Metro Line 2 to Changgang Station, then transfer to Metro Line 8 (toward WanShengWei) for a direct ride to Xingangdong Station or Pazhou Station.
From Guangzhou Railway Station: Take Metro Line 2 to Changgang Station, then transfer to Metro Line 8.
From Guangzhou East Railway Station: Take the northern extension of Metro Line 3 or Line 1 to Tiyu Xilu Station, transfer to Line 3 to Kecun Station, and then transfer to Line 8.
- Drive
By car, you can navigate to “Canton Fair Complex (Pazhou).” The venue is located adjacent to the South China Expressway, Xin’gang East Road, and Yuejiang Road.
Guangzhou Beauty Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition
