China (Guangzhou) International Beauty Expo

The China International Beauty Expo (CIBE) in Guangzhou is one of China’s largest and longest-running specialized exhibitions for the beauty and cosmetics industry, established in 1989. Boasting a rich array of premium brands and bringing together industry leaders, CIBE serves as an ideal one-stop platform for professionals to execute their procurement strategies.

The beauty industry is undergoing profound transformation. The previous model—relying on flashy marketing gimmicks and short-term gains—is gradually giving way to a more sustainable approach. Chain brands with mature operational frameworks, clear monetization models, and a commitment to compliant, responsible development are emerging as central hubs for aggregating industry resources. According to Meituan data, 89% of beauty establishments today remain single‑store operations, underscoring the substantial market penetration and expansion potential of well‑established chain brands.

Taking industry trends as its guiding principle, the China International Beauty Expo (CIBE) has newly created the “Large‑Scale Chain Store Brand Pavilion,” providing a high‑quality forum for exchange and collaboration among beauty‑industry chain brands. This pavilion will bring together leading brands from sectors including aesthetic services, medical aesthetics, and health management, focusing on key topics such as innovations in chain‑operation models, digital transformation initiatives, franchise system development, and channel‑resource integration. Together with industry peers, it aims to explore pathways toward high‑quality growth for the beauty‑industry chain sector.

CIBE is a cradle for Chinese‑originated national brands and a catalyst for international brands, while also serving as an industry platform that drives cyclical, interconnected development. The “Large‑Scale Chain Store Brand Pavilion” at the China International Beauty Expo (CIBE) warmly invites beauty‑industry chain brands to join forces, share resources, and engage in meaningful dialogue about emerging trends.

China (Guangzhou) International Beauty Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China (Guangzhou) International Beauty Expo: 深圳市柯耐特科技有限公司, 上海辉驰包装设备有限公司, 金之铖（江苏）包装科技股份有限公司, 嘉兴市腾翔科技股份有限公司, 广州三信机械有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Reasons to Exhibit at the Guangzhou Beauty Expo

• 1. Full-Chain Industry Coverage, One-Stop Connectivity:The Guangzhou Beauty Expo brings together thousands of high-quality exhibitors, spanning the entire beauty and personal care value chain—including domestic brands, professional beauty products, supply-chain OEM/ODM services, nail and lash aesthetics, and health and wellness sectors. From raw materials and packaging to finished-brand products, and from brick-and-mortar stores to online channels, participating companies can efficiently connect with upstream and downstream partners, enabling one-stop procurement and deep collaboration.
• 2. A Hub for Emerging Trends, Unveiling Future Opportunities:As a leading indicator of industry trends, the expo consistently showcases cutting-edge developments such as cyber‑wellness, custom wearable nails, AI‑powered beauty solutions, and cellular health. Exhibitors can promptly grasp market dynamics, anticipate shifting consumer demands, and proactively position themselves for future growth.
• 3. Global Reach, Empowering International Expansion:The Guangzhou Beauty Expo serves as an international platform, attracting numerous overseas buyers, multinational purchasing delegations, and cross-border business support organizations. Concurrent events, including the Beauty Export Summit and the Overseas Content Marketing Forum, facilitate global connections, providing strategic guidance and practical support for companies seeking to expand into international markets.
• 4. Showcasing Innovative Products, Amplifying Brand Visibility:The Guangzhou Beauty Expo is the premier venue for launching new technologies and products. Cutting-edge innovations—such as AI‑based skin analysis, personalized beauty regimens, and sustainable supply chains—are prominently featured, drawing significant attention from industry professionals and mainstream media. Integrated online‑offline promotion further enhances brand awareness and influence.
• 5. Diverse Events, Strengthening Industry Impact:The expo seamlessly integrates exhibitions, conferences, competitions, awards, fashion shows, and cultural festivals, offering a rich array of themed exhibits, award ceremonies, and technical contests. Participating companies can engage deeply in industry dialogue, build their brand presence within professional circles, and enhance their voice in shaping industry direction.
• 6. Cross‑Industry Collaboration, Expanding Business Horizons:The Guangzhou Beauty Expo fosters cross‑sectoral innovation, such as “beauty + medical aesthetics,” “AI + wellness,” and “beauty + health.” By bringing together resources from technology, finance, healthcare, and other fields, it opens up new avenues for collaboration and growth opportunities for beauty‑industry enterprises.

Notable exhibitors

• International Brands: Korea’s Hobisoo, Korea’s Haimisi, Korea’s HISTOLAB, Korea’s Delaibo, Italy’s Yunzi, Spain’s Yifa, MT.SAPOLA, Sorex ISOV, 2B Biobeauty, France’s Shandiya, the Netherlands’ OBSERV, and the United States’ Alura
• Medical Aesthetics & Skin Care: Fuerjia, Sailala, Huangsha International, Jinhao Yang, Keyunlan, Yingtao, United Lijia, Langdi, Ensheng, Kedun, Guangmei Medical, Bifulan
• Anti-Aging & Clinical Skincare: Keliyan, Weijianmei, Roulilan, Dikaili, Diana DIANA, Filogia, Baifumi, Lihai Zhi Mi, BRX, Ruikaidi, Yilofei, Geruina
• Professional Beauty Devices: Keiyiren, Senolong, Ban Dao Medical, ReFumei, LPG, CIT, Geneo X, Israel’s Weisi, France’s WINBACK, Italy’s DEP, Meice, Hechuangyuan
• Wellness, Health, and Traditional Chinese Medicine: Shuaiwei, Wanbao Pharmaceutical, Xianyou Group, Putishu, Chuanzheng, Fangmanting, Shengshi Taihe, Xiangmai Xiangjiu, Zangyufang, Huolianxiang, Zhongyang, Haoji Group
• Health Management: Guyun Tian Shi, Zhicuitang, Guanniu, Huodongli, Rongkou, Rongyan, Shidan, Rongfei, Yanzhiqing, Beikangjian, Subuimei Pharmaceutical, Liren Bio
• Body Contouring & Sculpting: Langdi, Shenre Su, Xianyanggong, Weimi Tieshu, Zhenhui Mei, Xianxi, Chest Doctor, Suyan Customization, Baolishi Man, Mo Tie Shijia, Zuodennisi, Aimeirui
• Nail & Eyelash Beauty: Mochu, Qianji, Xi Mei, Youle, Yu Fei Chucai, Nuodi Kou, Xianzhi Se, Jiefei Xiu, Dingmei Handmade Wearable Nails, Lan Zhi Xi, Yi Mei Ji, Guangdong Nail Research Society
• Daily Chemicals & Personal Care: Oubo, Kelan, Xiangxingmei, Fanzheng, Bai Se, Jiumeitang, Senana, Xinya Zhuang, Lifquan, Zhengmei, Shangduo, Molili Xuan Yan
• Oral Beauty & Health Supplements: Jiuran, Shuaiwei, Shangyang Sanpin, U Brand, Life Xu Bao, Henglikang, Ligang Jianyin, Qishan Gong, Yangnian Kangbao, Chunyuan Health, Ri Ri Jian Jiao, Yuansheng Tang
• Supply Chain & OEM Services: Nosber, Meizhong Bio, Tengyu, Tianxi, Zhenyan, Yiermei, Deshang Weiye, Bailichen, Minday Yaozhuang, Wuxing Yu Ping, Hongye, Helitai
• Personal Care & Beauty Tools: Philips, Panasonic, Braun, Gillette, Sassoon, Schwarzkopf, Kao, Siyun, Unicharm, Lilibell, Miansen, Minchao Youpin