China (Chengdu) Dairy Technology ExpoDairy Carnival

The China Chengdu Dairy Technology Expo (Dairy Carnival) is the most influential specialized trade show in China’s dairy industry. It is dedicated to bringing together industry expertise, spotlighting key sector trends, and providing insights into cutting-edge developments, thereby establishing a platform for technological exchange and commercial collaboration among dairy enterprises. This edition of the expo will uphold this tradition, showcasing innovative achievements across the entire dairy value chain—ranging from farm construction and dairy processing to packaging technologies, smart logistics, and advanced solutions for both basic ingredients and deep‑processing applications—offering a comprehensive view of China’s dairy sector’s technical prowess and dynamic innovation.

This annual industry event will feature an expansive exhibition space exceeding 30,000 square meters, with over 300 domestic and international dairy and related companies participating, uniting representatives from every segment of the value chain. Particularly noteworthy is the launch of the “Gather Momentum for Dairy+, Win New Growth” series of activities, which leverages the core value of dairy products to forge deep connections with downstream sectors such as foodservice, baking, coffee, and tea beverages, thus opening new avenues for cross‑industry integration within the dairy ecosystem.

Meanwhile, the highly anticipated Dairy Carnival will take place concurrently. This public celebration, themed “Dairy All-Stars, Health Beyond Imagination,” will allow consumers to experience the allure of dairy products up close. With immersive offerings including VR experiences of smart farms, creative cheese‑making workshops, and live demonstrations of milk‑based beverages like milk tea and pizza, attendees will enjoy hands‑on, taste‑testable, and traceable experiences that build a holistic understanding of the journey from farm to table. The profound industrial depth of the China Chengdu Dairy Technology Expo and the broad public appeal of the Dairy Carnival will complement each other, bridging professional advancements with everyday life and enabling consumption upgrades to, in turn, fuel further industry growth.

At present, the dairy industry stands at a pivotal juncture of transformation and development. Traditional retail channels are experiencing slower growth, and consumer markets are becoming increasingly saturated, prompting dairy companies to seek new avenues for expansion. Looking beyond these constraints, downstream sectors such as foodservice, baking, coffee, and tea beverages are thriving, driving rising demand for dairy products’ flavor, functionality, and health‑promoting attributes. Dairy products are no longer merely a glass of milk at breakfast—they are butter and cheese in baked goods, creamy toppings and milk bases in milk teas, latte art and rich aromas in coffees, and the finishing touch in creative culinary creations.

From a longer‑term perspective, “Gather Momentum for Dairy+” represents not only an innovative initiative at the trade show level but also a broader industry vision: encouraging dairy companies to adopt a more open stance toward downstream markets; urging downstream industries to recognize the value of dairy products through a more professional lens; and fostering closer collaboration between upstream and downstream players to co‑create a shared future. This aligns with the China Dairy Industry Association’s responsibility as an industry leader—to build platforms, foster consensus, and drive action, ensuring that the dairy sector plays an even greater role in serving the national economy and enhancing people’s quality of life.