Hangzhou Maternal, Infant & Children’s Products Exhibition – Haichuang Week

The Hangzhou Maternal and Infant Products & Children’s Goods Exhibition—Hi Innovation Week—is proudly presented by CBME. This year’s Hi Innovation Week will bring together over 1,000 brands spanning the broader maternal and infant sector, covering maternal and infant products, children’sfood, women’s health, parent–child lifestyle offerings, and cross‑industry innovation categories. The exhibition underscores a “diverse range of exhibits, beyond just maternal and infant products,” leveraging trend‑driven curation and immersive, scenario‑based presentations to continually expand the boundaries of the broader maternal and infant industry.

As a key professional platform marking the start of the year for the broader maternal and infant sector, this edition of the show is themed “Nurturing Emerging Inspiration in Softness.” Centered around three core pillars—trend‑setting products, channel transformation, and content innovation—the event creates an integrated ecosystem for brand growth and resource alignment.

According to the organizing committee, more than 25,000 new‑channel buyers and key purchasing decision‑makers are expected to attend, representing over 30 distinct professional buyer segments. Onsite, more than ten specialized sourcing and matchmaking events will be held, while off‑exhibition periods will see closed‑door sourcing sessions coordinated with leading e‑commerce platforms, establishing a dual‑cycle engagement model that spans both the exhibition period and the full year.

With an exhibition area of approximately 30,000 square meters, the Hangzhou Maternal and Infant Products & Children’s Goods Exhibition—Hi Innovation Week—adopts a premium‑focused presentation strategy. Through streamlined circulation routes and high‑density networking opportunities, it enhances exhibitors’ visibility and boosts on‑site conversion rates.

Against the backdrop of ongoing consumption upgrades and channel diversification within the maternal and infant space, Hi Innovation Week reinforces a tripartite structure encompassing “new channels, major buyers, and content‑driven e‑commerce,” helping brands seamlessly integrate online and offline touchpoints and close the loop from initial awareness and engagement through to final transaction.

As consumer segmentation deepens and content‑driven marketing gains traction, the maternal and infant industry is shifting from category‑level competition toward ecosystem‑wide rivalry. Anchored by trend‑oriented curation and comprehensive channel integration, the Hangzhou Maternal and Infant Products & Children’s Goods Exhibition—Hi Innovation Week—provides systematic support to help brands seize the annual market rhythm.

Hangzhou Maternal, Infant & Children’s Products Exhibition – Haichuang Week tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Hangzhou Maternal, Infant & Children’s Products Exhibition – Haichuang Week: 青岛靓冠儿婴幼服饰有限公司, 晋江市劲宝婴儿用品有限公司, 倍乐生商贸(中国）有限公司, 北京里肯营养科学研究有限公司, 苏州远视界商贸有限公司, 山东鑫同泰棉业有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.