Hong Kong Food & Beverage Expo

The Food Expo PRO 2025 was successfully held from August 14 to 16 at the Hong Kong Convention and Exhibition Centre. Hosted by the Hong Kong Trade Development Council, this edition of the exhibition took place concurrently with the 35th Hong Kong International Food & Beverage Fair, the 9th Beauty & Wellness Expo, the 11th Home Appliances & Home Furnishings Expo, and the 16th Hong Kong International Tea Fair, making it Asia’s most important annual B2B platform for the food industry.

Exhibition Scale and International Reach Hit New Highs. The five concurrent exhibitions brought together approximately 1,890 exhibitors from 36 countries and regions, attracting over 500,000 visitors. Notably, Food Expo PRO and the Hong Kong International Tea Fair drew 18,500 industry buyers from 64 countries and regions, primarily from Mainland China, Japan, South Korea, Taiwan, as well as ASEAN nations such as Cambodia, Malaysia, the Philippines, Thailand, and Vietnam, underscoring Hong Kong’s pivotal role as a global hub for food trade.

Diverse and International Exhibitor Lineup. This year’s event featured more than 20 regional pavilions. China’s agricultural national pavilion showcased nearly 1,000 agri-food products from 13 provinces; the Korean Pavilion, organized by the Korea Agro-Fisheries & Food Trade Corporation, hosted 43 food companies, resulting in $27 million in export consultations and the signing of 21 memoranda of understanding; the Philippine Pavilion, coordinated by the Philippine Consulate General in Hong Kong, exhibited craft beers, specialty coffees, tropical fruits, coconut-based products, and tuna items; while Okinawa Prefecture, Japan, participated for the first time with four enterprises, successfully connecting with buyers from the Greater Bay Area.

Strong Business Outcomes for Exhibiting Companies. Hong Kong exhibitor An Kee Seafood reported that its “Intangible Cultural Heritage Flavors” themed day attracted significant attention, projecting revenue of approximately HK$900,000. Hunan Mayang Lanfeng Agricultural Company from Mainland China signed a RMB 60 million contract with a Hong Kong client for agricultural product supply. Taiwanese whey protein brand Mars anticipated a 30% increase in on-site sales, reaching HK$200,000, while a debutant interior design consultancy provided quotations to over 20 new clients, forecasting turnover of HK$2–3 million. Sichuan Sentaiyuan Biotechnology, participating for the fourth consecutive year, closed deals exceeding US$5 million on the opening day through established relationships, and leveraged the HKTDC platform to connect with buyers from Japan, Singapore, and other markets.

Five Themed Days Throughout the Event. On August 14, the “Leisurely Tea Tasting” themed day highlighted tea culture, marking the first-ever public opening of the Hong Kong International Tea Fair. August 15 saw the “Intangible Cultural Heritage Flavors” day showcasing iconic Hong Kong beverages like milk tea, shrimp paste, and Hakka hand-pulled noodles. August 16 featured the “Asian Culinary Power” day, bringing together Asian cuisine and cultural performances. August 17 focused on the “Health of Body and Mind” theme, responding to opportunities within the silver economy by presenting products and services tailored to older adults. Finally, August 18’s “Hong Kong Knows, Hong Kong Eats” day spotlighted local ingredients and Hong Kong-style flavors.

Specialized Zones and Industry Trends. A newly introduced “Coffee” zone displayed coffee products, accessories, and brewing equipment from around the world. Shanghai-based CSFA Holdings expressed interest in purchasing approximately 50 tons of coffee beans from Yunnan suppliers and placing an order worth HK$700,000 for premium beltfish from Korean suppliers. The “Food Science and Technology” focus area gathered alternative and future foods, capturing emerging opportunities in the silver economy. My Care Healthcare, a manufacturer of soft meals for seniors, engaged in discussions with nearly 120 buyers on the opening day and is currently negotiating soft meal supply agreements with two hospitals during the exhibition.

Halal Certification Gains Prominence. Following last year’s introduction of halal food and beverage labels, this year saw a 20% increase in Halal-certified exhibitors, with over 120 food suppliers from Mainland China, Japan, South Korea, the Philippines, Thailand, Vietnam, and other regions promoting halal products. During the event, the Federation of Hong Kong Industries and the Islamic Trust Fund jointly launched the “Hong Kong Q-Mark Halal Certification Scheme.”

Parallel Events and Business Matching. The exhibition continued to employ the “EXHIBITION+” hybrid online-offline model, enabling exhibitors and buyers to maintain virtual business connections via the Click2Match intelligent matching platform for one week after the event. An international conference on modernizing traditional Chinese medicine was held concurrently, featuring 21 speakers who shared innovations and trends in the globalization of TCM. Additional activities included star-chef cooking demonstrations, smart bidding sessions, and lucky draw events.

Attendees regarded Food Expo PRO as Asia’s most influential food trade platform, serving as a strategic venue for global food companies to showcase products, connect with customers, gain market insights, and expand into Asian markets.