China International Model Expo HEC

The 24th China International Model Expo (HEC 2026) was successfully held at the Beijing Exhibition Hall from April 17 to 19, 2026. Hosted by the HEC Organizing Committee, the event was themed “Born of Small-Scale Passion, Shaping a Brilliant Future,” and stood as the most significant annual platform for technical exchange and business matchmaking in the Asia-Pacific model industry.

Exhibition Space and Exhibitor Scale Reach New Heights. This edition expanded to 22,000 square meters, marking the first time the entire Beijing Exhibition Hall was fully utilized—reaching its maximum capacity. Nearly 300 domestic and international exhibitors showcased over 500 model brands, covering static scale models, radio-controlled aircraft, trendy figurines, vehicle models, drones, and power‑train components. The show featured seven thematic zones, with more than 2,000 limited‑edition products making their debut on site. Over the three-day period, the event attracted more than 70,000 visitors, including over 500 registered overseas professionals.

Exhibitor Portfolio Demonstrates Leading‑Edge and Specialized Characteristics. In the dynamic models zone, Haoying Technology’s booth exuded cutting‑edge technology, with separate sections dedicated to car models, boat models, drones, and general‑purpose model power systems. Motors, electronic speed controllers, battery packs, and integrated power solutions were clearly displayed; the Sulong series power kits catered primarily to high‑end racing models, meeting the demanding needs of professional competitions and discerning enthusiasts. FUS presented the G11P remote controller, featuring high screen brightness and excellent ergonomics, with a high‑density sponge‑covered metal knob that offers a bouncy feel, precise control, and enhanced grip. CNHL showcased its high‑C‑rate battery series, highlighting clear cost‑effectiveness. At the LeiShen booth, the highly anticipated Dodge RAM Tyrannosaurus Rex drew widespread attention, employing a rear‑lying shock‑absorption design to maximize cargo space; meanwhile, the Mengshi 917 chassis boasted a completely redesigned layout with independent front and rear suspension, equipped from the factory with CNC‑machined metal components. fms exhibited its 1/10 Land Rover Camel Cup series, rich in detail, alongside an FPV experience zone. Kyosho unveiled drift cars and other products such as the KB10.

Static Models Zone Boasts a Wealth of Highlights. The static models section showcased premium offerings across military, aviation, naval, automotive, sci‑fi, and railway themes. Millimeter‑level precision reproductions of warships, meticulously crafted mecha figures, officially licensed alloy car models, and highly realistic aviation replicas filled the aisles, with limited‑edition and exclusive pieces selling briskly. High‑precision models based on the Liaoning, Fujian, AG600 amphibious aircraft, and domestically produced main battle equipment made a striking appearance, faithfully replicating everything from deck textures and carrier‑borne aircraft configurations to intricate component structures—combining collectible value with educational appeal and attracting numerous institutional buyers and professional collectors seeking collaboration. A newly launched J‑20 alloy replica, boasting exceptional fidelity to the real aircraft’s structure, sold over a hundred units within half a day of its debut.

The 8th Beijing Model Exchange Competition took place in the second‑floor conference hall of Pavilion No. 11, bringing together nearly a thousand unique personal creations for both daytime and evening exhibitions. For the first time, the event introduced a “Future Battlefield” military‑themed creative award, sparking groundbreaking ideas among local enthusiasts. Entries spanned military, sci‑fi, civilian, and other themes, cementing the competition as one of the exhibition’s major highlights.

Model Consumption Breaks Barriers, Interest‑Driven Economy Expands into Mass Market. Model consumption has evolved beyond simple assembly and collection, embracing immersive experiences and social engagement. Post‑95 model enthusiasts emphasize that the sense of accomplishment derived from building models, coupled with the camaraderie of sharing interests, makes it an important leisure activity for young people. Many exhibitors simultaneously launched livestream sales, creating a closed loop of in‑store experiences, online ordering, and community‑driven repurchases. Automotive models particularly captured attention, with mainstream scales such as 1:18 and 1:64 prominently displayed. Numerous factory‑authorized, finely crafted supercars, classic vehicles, and new‑energy models graced the scene, leveraging superior mold precision and meticulous detailing to meet diverse collector preferences—making them a popular category for business matchmaking at the expo.

Strong Response from Exhibitors and Industry Participants. Haoying Technology noted that its Sulong series power kits, designed for high‑end racing models, effectively satisfy the exacting demands of professional races and elite enthusiasts. Meanwhile, the Dodge RAM Tyrannosaurus Rex at the LeiShen booth has generated considerable anticipation, with staff indicating a market launch expected around August. Companies generally reported that the exhibition attracted high‑quality professional buyers with clear purchasing intentions, underscoring HEC’s status as the Asia‑Pacific region’s most influential specialized model trade show—a strategic platform for product showcasing, customer engagement, trend insight, and market expansion. Attendees also observed that, driven by the rise of national‑trend culture, ongoing consumption upgrades, widespread emphasis on quality education, and advancing manufacturing capabilities, China’s model industry is poised for steady growth, continuously unlocking value across cultural consumption, technological innovation, talent development, and international trade.