China International Model Expo HEC Tickets

Since its inception in 2001, the Hobby Expo China has grown into the world’s largest specialized model‑making exhibition, serving as the premier platform for new‑product launches, international trade negotiations, and industry‑wide information exchange. As the longest‑running professional trade show in China’s model‑making sector, it remains committed to advancing industry standards and fostering brand‑driven development. In the coming year, a comprehensive upgrade—spanning exhibit curation, exh

The Exhibition Value of HEC China Model Expo

• Asia-Pacific’s Largest and Most Internationally Influential Specialty Model Event: Founded in 2001, the HEC China International Model Expo (HOBBY EXPO CHINA) is the only model‑related exhibition in China approved by the Ministry of Commerce. It has been successfully held for twenty-four editions. Covering diverse fields such as static art, dynamic competition, trendy figurines, and railway culture, the expo is widely recognized within the industry as a key platform for brand promotion, showcasing craftsmanship and technology, facilitating trade negotiations, and fostering technical exchanges in the Asia-Pacific hobby‑model sector.
• A One‑Stop Showcase Spanning the Entire Industry Chain: The expo features seven thematic zones, encompassing all categories of exhibits—including high‑quality static models, radio‑controlled aircraft, trendy collectible figures, vehicle models, drones, and related power components. From meticulously detailed military equipment to grand sci‑fi vehicles, from entry‑level to collector‑grade car models, and from flight‑control systems and lightweight materials to core powertrain components, the event presents a complete micro‑industrial chain—from R&D to product application. Exhibitors can seamlessly connect with audiences across the spectrum, from technology demonstrations and brand exposure to commercial negotiations.
• Precise Access to National and Global Key Buyers and Industry Resources: In 2026, the expo brought together nearly 300 domestic and international exhibitors and over 500 brands, attracting more than 70,000 visitors. Over 500 registered overseas professionals attended, ranging from seasoned experts in Europe and North America to emerging talents in Southeast Asia, ensuring vibrant global market dialogues and cultural exchanges within the exhibition halls. Concurrently, a cross‑border e‑commerce forum was held to support the high‑quality development of the model industry, with participation from cross‑border e‑commerce and toy associations aiming to facilitate international expansion. Exhibitors gained direct access to the most influential distributors, dedicated collectors, and passionate consumer groups worldwide.
• Unique Value for Chinese Enterprises—A Strategic Engine for Showcasing Independent Innovation and Expanding Domestic and Overseas Markets: The HEC China Model Expo serves as a central platform for Chinese model companies to showcase their proprietary technologies, engage with global customers, and secure market orders. Companies like Haoying Technology, which have focused on developing and manufacturing model power systems for more than two decades, offer products covering remote‑controlled cars, aircraft, boats, and drones, providing stable and efficient power solutions worldwide. Many exhibitors also conducted live‑streamed sales, creating a closed loop of offline experiences, online ordering, and community‑driven repeat purchases. Driven by the rise of “Guochao” culture, ongoing consumption upgrades, widespread emphasis on quality education, and enhanced manufacturing capabilities, China’s model industry is poised for steady growth, emerging as a distinctive new force in the cultural and recreational consumption landscape.
• A Vanguard for Technological Innovation and Industry Trends: At the expo, model aircraft are gradually shedding their traditional toy image, evolving toward professionalization, competitive play, and intelligent integration, with their technological ecosystems increasingly interconnecting with low‑altitude aviation equipment. Critical components such as power batteries, brushless motors, and electronic speed controllers directly determine a model’s performance, endurance, and handling stability, making them focal points of industry competition. Haoying showcased its Suilong series power kits, the Fusi G11P remote controller, and innovative RV power solutions featuring Bluetooth connectivity. Additionally, the inaugural “Future Battlefield” themed model‑making zone highlighted works distinguished by exceptional detail and meticulous design, sparking lively discussions among attendees about precision manufacturing and industrial aesthetics.
• Deep Integration with High‑End Forums and Industry Resources: Concurrent with the expo, the eighth Beijing Model Exchange Competition gathered nearly a thousand individual entries, introducing for the first time the “Future Battlefield Military Theme Creative Award.” The organizing committee also co‑hosted the “2025 Aviation‑Specialized School Capacity‑Building Symposium,” collaborating with an aviation‑focused journal to promote professional exchanges. Throughout the event, numerous new product launches, business negotiations, and public experience activities were held, providing exhibitors with strategic opportunities to gain insights into industry trends, connect with cross‑border e‑commerce resources, and participate in international dialogues.
• Beijing’s Geographical and Industrial Advantages: Held at the Beijing Exhibition Hall, located in the heart of the capital, the expo serves as a vital venue for national-level model exhibitions. Leveraging Beijing’s strategic position as a national center for scientific innovation and cultural vitality, the HEC China Model Expo offers exhibitors a robust platform to access both domestic and global markets. Model consumption has transcended niche collecting circles, becoming a mainstream interest that drives design and manufacturing while bridging online and offline cultural and recreational consumption. The 2026 edition concluded successfully, with the next HEC China Model Expo scheduled for April 2027 at the Beijing Exhibition Hall.