Shanghai International Fitness Expo

The Shanghai International Fitness Expo (IWF) isone of Asia’s largest and most influential specialized fitness exhibitions,rooted in the fitness sector and pioneering innovation with the spirit of “climbers.” Guided by a steadfast “starting‑from‑zero” mindset, it remains committed to continuous exploration within the fitness industry, working hand in hand with industry peers to build a global hub for the sports and fitness sector.

Upholding the service‑oriented mission of the industry, IWF Shanghai adheres to the overarching theme of “Big Sports + Big Health,” anchored by the motto “Embrace Reality, Inspire Innovation; Intelligence Knows No Boundaries.” With a global commercial outlook, it fosters both domestic and international dual circulation, positioning itself as an innovative, integrated platform for the entire sports and fitness value chain. The expo focuses on providing a comprehensive array of products, services, resource platforms, and solutions required across the full spectrum of the industry, showcasing China’s manufacturing prowess, supply capabilities, and digital‑intelligence trends, while leveraging the platform economy to support enterprises in co‑creating a sustainable ecosystem for the future. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)

The Shanghai International Fitness Expo (IWF) features seven meticulously curated exhibition zones—characterized by comprehensiveness, high standards, distinctiveness, innovation, and intelligence—including: Commercial and Home Fitness Equipment, Club‑Level Accessories, Pilates Equipment, Sportswear and Casual Lifestyle Items, Swimming Gear, SPA Products, and Garden & Landscape Solutions, as well as Nutrition and Wellness. These zones are designed to deliver an enhanced experience for exhibitors and buyers alike.

Foreign trade is one of the three key drivers of economic growth, and as a platform that showcases industry‑leading innovations while connecting the entire value chain, IWF continues to expand its global footprint. Building on the platform‑economy strengths accumulated through IWF, it establishes professional bridges between suppliers and buyers, facilitating demand‑supply matching. By hosting numerous forums and matchmaking events centered on foreign trade, IWF deepens B2B procurement models, links international brands with professional buyer communities, and helps companies swiftly and precisely connect with global purchasers, thereby advancing international trade negotiations and creating a shared global trading platform.

Today’s IWF Shanghai International Fitness Expo stands as a remarkable achievement—a collective masterpiece forged over many years through the concerted efforts of all stakeholders in the industry. It is precisely because of this shared dedication that we approach our responsibilities and mission with unwavering sincerity and confidence, striving to transform IWF into an industry platform capable of continuously generating and delivering value around the clock!

Shanghai International Fitness Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Fitness Expo: 浙江强锋科技有限公司, 浙江立久佳运动器材有限公司, 江阴市云峰钢绳制品有限公司, 启硕电子(扬州)有限公司, 南通锐思健身器材有限公司, 宁波东胜橡胶制品有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.