Shanghai International Fitness Expo

The Shanghai International Fitness Expo (IWF) isone of Asia’s largest and most influential specialized fitness exhibitions,rooted in the fitness sector and pioneering innovation with the spirit of “climbers.” Guided by a steadfast “starting‑from‑zero” mindset, it remains committed to continuous exploration within the fitness industry, working hand in hand with industry peers to build a global hub for the sports and fitness sector.

Upholding the service‑oriented mission of the industry, IWF Shanghai adheres to the overarching theme of “Big Sports + Big Health,” anchored by the motto “Embrace Reality, Inspire Innovation; Intelligence Knows No Boundaries.” With a global commercial outlook, it fosters both domestic and international dual circulation, positioning itself as an innovative, integrated platform for the entire sports and fitness value chain. The expo focuses on providing a comprehensive array of products, services, resource platforms, and solutions required across the full spectrum of the industry, showcasing China’s manufacturing prowess, supply capabilities, and digital‑intelligence trends, while leveraging the platform economy to support enterprises in co‑creating a sustainable ecosystem for the future. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)

The Shanghai International Fitness Expo (IWF) features seven meticulously curated exhibition zones—characterized by comprehensiveness, high standards, distinctiveness, innovation, and intelligence—including: Commercial and Home Fitness Equipment, Club‑Level Accessories, Pilates Equipment, Sportswear and Casual Lifestyle Items, Swimming Gear, SPA Products, and Garden & Landscape Solutions, as well as Nutrition and Wellness. These zones are designed to deliver an enhanced experience for exhibitors and buyers alike.

Foreign trade is one of the three key drivers of economic growth, and as a platform that showcases industry‑leading innovations while connecting the entire value chain, IWF continues to expand its global footprint. Building on the platform‑economy strengths accumulated through IWF, it establishes professional bridges between suppliers and buyers, facilitating demand‑supply matching. By hosting numerous forums and matchmaking events centered on foreign trade, IWF deepens B2B procurement models, links international brands with professional buyer communities, and helps companies swiftly and precisely connect with global purchasers, thereby advancing international trade negotiations and creating a shared global trading platform.

Today’s IWF Shanghai International Fitness Expo stands as a remarkable achievement—a collective masterpiece forged over many years through the concerted efforts of all stakeholders in the industry. It is precisely because of this shared dedication that we approach our responsibilities and mission with unwavering sincerity and confidence, striving to transform IWF into an industry platform capable of continuously generating and delivering value around the clock!

Shanghai International Fitness Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Fitness Expo: 浙江强锋科技有限公司, 浙江立久佳运动器材有限公司, 江阴市云峰钢绳制品有限公司, 启硕电子(扬州)有限公司, 南通锐思健身器材有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Reasons to Exhibit at the Shanghai International Fitness Expo

• Asia-Pacific’s Flagship Event for the Sports and Fitness IndustryAs one of Asia’s largest and most influential specialized fitness exhibitions, it brings together hundreds of leading global exhibitors and thousands of renowned brands, attracting tens of thousands of industry professionals as well as overseas buyers from dozens of countries and regions. It serves as a strategic platform for companies to showcase their capabilities and connect with global resources.
• End-to-End Coverage Across the Entire Value ChainThe exhibition comprehensively covers the entire fitness industry value chain, including fitness equipment, sports goods, nutritional supplements, billiards accessories, youth sports and education, smart fitness solutions, and venue facilities. From traditional fitness equipment to cutting-edge intelligent solutions, and from basic nutritional supplements to high-performance sports gear, upstream and downstream enterprises engage in efficient collaboration, precisely matching global procurement needs.
• A Vanguard for Smart Technology InnovationThe expo showcases groundbreaking innovations that seamlessly integrate AI, 3D scanning, IoT, big data, and other advanced technologies into the fitness sector—ranging from sportswear that monitors physiological metrics in real time to smart devices delivering personalized training plans, and from data-driven fitness management systems to commercially available fitness products that elevate interactive user experiences. It provides an authoritative stage for companies to seize leadership in smart fitness technology and spearhead industry-wide innovation trends.
• A Hub for Global Resource ConnectivityOverseas buyers from more than 80 countries and regions attend regularly, while international exhibitors from Asia and the Pacific region demonstrate strong participation. An increasing number of foreign brands choose IWF to unveil their latest products, technologies, and services, offering businesses an efficient pathway to expand into overseas markets, connect with international resources, and build global business networks.
• High-Profile Forums Empowering Strategic InsightsConcurrent with the exhibition, multiple high-level summits are held, including the Asia-Pacific Fitness Industry Leaders Forum, the Sports Goods Export and Cross-Border Sourcing Forum, and others. These events bring together internationally recognized industry experts, prominent entrepreneurs, and academic leaders to engage in in-depth discussions on pressing topics such as industry transformation trends, digitalization, nationwide fitness promotion, and export policies, providing a trusted platform for corporate strategic decision-making and technological exchange.
• Spectacular Sporting Events Fueling Public EngagementDuring the expo, professional competitions such as the China Elite Professional Fitness and Bodybuilding League are staged, drawing top domestic and international athletes and fitness enthusiasts. These events infuse the exhibition with competitive energy and visual appeal, significantly boosting booth traffic and brand visibility.

Notable exhibitors

• Fitness Equipment and Strength Training Brands: SHUA Sports, Ironman, Lipo, Ruisi, Johnson, Biquan, Yingjido, Daiyu, BH, Dahu Zi, Wannianqing, Pudi, Shangti, Huixiang, Aorite, Zhengxing, Zhongda, Weita, Kanglejia, Qimaisi, Chijian, Aolilong, Lijian, Taino Jian, Xingchi, Precor, Life Fitness, Technogym, Matrix, Hoist, Impulse, GYM80, HUR
• Sports Nutrition and Supplement Brands: Kangbit, MuscleTech, ON, Jianleduo, Nuoteland, PHD, Oulimu, Mozhuan, TieXue Mozhuan, Youzhuaimax, Jian’anxi, MAX’s, BSN, Mutant, Sibote, Allmax, Scitec, Dymatize
• Pilates and Rehabilitation Training Brands: Li Xin Pilates, Haipai Mammy, 3HFit, Xinchun FIT, United Sports Medicine Institute, Flexi-Bar, Balanced Body, Merrithew, Stott Pilates
• Smart Fitness and Software Services: Santiyundong, Sailuban, Guigong Technology, Yundong Technology, Hongzheng Technology, Guangzhucircle, OneFit, Keep, Leke Sports
• Home Use and Export Brands: Nantong Ironman, Oulejia, Lifi, Modern, JOINFIT, Shiquan, Changpao, Huojin, Xuanyu, Tuopudans, Dengfeng Zaomi, PowerLegend, Youjoy, YSG
• Sports Rehabilitation and Health Monitoring: InBody, Bodiga, Yunkang Intelligence, Maidong Health, Tike Wisdom, Yingyan Medical
• Professional Fitness Equipment: Omile, Snovak, Dodshi, Yijikang, Spalin
• Youth Sports and School Equipment: Tujiabear Children’s Sports, IKIDFIT, Yuebaobei Tongle, Aole Sports Education, CSSE Sports Science, Kangrui Sports
• Swimming Pool, SPA, and Venue Facilities: Liansheng Swimming Pool, Weilangshi, Nanguan Swimming Pool, Yunshui Gao, Qianye Water Treatment, Weigu Flooring, Heqiao Shi Sports Facilities, Meikai Flooring
• Sportswear and Wearable Accessories: Li Ning, Anta, 361°, Xtep, Under Armour, Reebok, 2XU, Compressport, FlipBelt, Ultimate Direction
• Billiard Supplies and Accessories: Xingpai, Qiaoshi, Shendi, Laili, Jianying Billiards, Biaoli Billiards, Libaiwen Billiards