Shanghai International Licensing Expo LEC Tickets

The Shanghai Licensing Expo (LEC) is one of the world’s premier brand‑licensing exhibitions, designed to facilitate effective connections between rights holders and consumer‑goods manufacturers, licensees, and retailers across a wide range of categories. This edition of the show focuses on four key pillars—business opportunities, industry trends, networking, and immersive experiences—integrating resources from the licensing sector and curating a diverse array of highlight events to provide licen

The Exhibitor Value of the Shanghai Licensing Expo (LEC)

• A Benchmark Platform for the Asian IP Licensing IndustrySince its inception in 2017, LEC has experienced robust and sustained growth. By 2025, the exhibition will span over 50,000 square meters, bringing together 391 domestic and international exhibitors and more than 2,000 IP rights holders from around the world. With a cumulative attendance of 67,577 professional visitors, it has become one of Asia’s most influential platforms for IP licensing commerce.
• Comprehensive Coverage of the Entire IP EcosystemExhibits encompass a full spectrum of IP categories, including anime characters, film and television, cultural heritage and art, online literature, gaming and entertainment, publishing, corporate brands, sports, fashion trends, celebrities, music, and higher education institutions. From established IP giants to emerging talents, from global superstars to homegrown Chinese trends, the show presents the complete licensing ecosystem, precisely connecting with buyers across the entire value chain—ranging from toys and apparel to personal care products, food and beverages, infant and child goods, retail, and commercial real estate.
• A Global Hub for Resource NetworkingHosted by Informa Markets, a globally renowned exhibition group, and officially endorsed by the International Licensing Industry Merchandisers’ Association (LIMA), the Shanghai Licensing Expo boasts an industry‑wide database of over 500,000 high‑quality contacts. Leveraging cross‑industry exhibition resources under the Informa umbrella—including maternal and child health, cultural tourism, food, beauty, and fashion—the event facilitates direct access to targeted buyers throughout the year via online matchmaking and offline networking sessions, establishing an efficient bridge between IP owners and licensees.
• A Launchpad for Cutting‑Edge TrendsIn 2025, the expo will debut a dedicated AI Digital Zone, showcasing AIGC‑driven innovations in IP development. The “AI × IP: A New Ecosystem of Intelligent Licensing” forum will delve into practical applications of AI in IP incubation, cross‑category licensing expansion, and infringement risk mitigation, advancing the establishment of industry standards aligned with technological progress.
• Authoritative High‑Level ForumsDuring the LEC, more than 30 high‑profile conferences and events are meticulously curated. The China International Licensing Summit gathers over 500 industry decision‑makers and experts to engage in in‑depth discussions on pressing topics such as global trends, brand collaborations, content ecosystems, and IP cultural adaptation. Meanwhile, the China Licensing Forum runs for three consecutive days, inviting more than 30 industry specialists to explore cutting‑edge issues like the value of brand partnerships, the consumption patterns of Generation Z, and the reimagining of traditional cultural IP contexts.
• Prestigious Industry RecognitionJointly organized with LIMA, the China Licensing Awards have been held annually since 2017, marking eight successful editions. As the most authoritative and influential annual accolade in China’s licensing sector, the awards attract over 450 entries each year, honoring licensees, licensors, and licensing agents who consistently demonstrate innovation, pioneering spirit, and forward‑thinking leadership.
• A Precise Commercial Matching System Ensures ResultsIn 2025, the expo will host 27,569 business‑matching sessions, successfully pairing 6,884 participants. Specialized matchmaking events provide in‑depth coverage of high‑demand sectors such as cultural tourism, food, toys, and apparel, carefully inviting over 120 brand decision‑makers and effectively bridging industrial resources with IP licensing opportunities.
• Year‑Round IP Connection EmpowermentThrough the “Find IP” mini‑app, an online business‑matching platform, and a global resource network, the expo offers nonstop business opportunities to both licensors and licensees, available 365 days a year. In 2025, business decision‑makers account for as much as 68.66% of attendees.
• Dual‑Exhibition Synergy Sparks New Cross‑Sector OpportunitiesHeld concurrently with the China Baby & Child Expo (CBME), the LEC shares resources with over 2,800 exhibitors, 4,200 brands, and more than 100,000 professional visitors. In 2026, the inaugural Shanghai Cultural Creativity Ecology Exhibition will be added, focusing on trendy toys, figurines, Chinese‑style cultural creations, and museum‑derived merchandise—“new species” that precisely connect with creative boutiques, online platforms, and cultural tourism channels.
• Commitment to Sustainable DevelopmentInforma Markets, the organizer, is a constituent of the FTSE Responsible Investment Index and has been listed on the Dow Jones Sustainability Index for many years. The expo actively promotes green exhibition practices, partnering with the charitable organization Bear Paw Coffee to implement a “Charity Plus” model that reinforces social responsibility.