Beijing Motorcycle Show – Beijing Moto Expo

The 2025 Beijing International Motorcycle Exhibition was successfully held from April 10 to 13, 2025, at the China International Exhibition Center (Shunyi Venue). Co-hosted by the China Motorcycle Association and the China International Exhibition Center Group, this edition of the show was themed “Promoting Safe and Civilized Riding Awareness and Advancing the Orderly Development of Motorcycle Culture,” making it the annual highlight of the motorcycle industry in Northern China.

In terms of scale, the exhibition covered an area of 70,000 square meters, bringing together nearly 150 motorcycle industry enterprises and over 200 motorcycle brands from around the world, with more than 830 complete motorcycles on display. The event attracted over 46,000 professional and general visitors, with a single-day attendance exceeding 20,000. Additionally, more than 2,000 media representatives and KOLs participated in coverage. On the first day of the show, nearly 20 new-product launch events were held, unveiling over 40 models making their global or Asian debuts, spanning luxury cruisers, sport‑style replicas, electric motorcycles, retro bikes, and other categories.

This year’s exhibition featured numerous highlights, with the rise of Chinese‑style trends and international collaboration taking center stage. Qianjiang Motor drew significant attention with the global debut of 12 new models, including the SE800RS—a high‑performance machine based on WSBK racing technology. Benda introduced its pioneering V‑cylinder electronic clutch system, underscoring the strength of domestic brands. Meanwhile, the emerging brand Siben Motor made its official debut with two concept bikes and three production models. International brands also delivered standout performances: Honda unveiled a cutting‑edge electric concept vehicle aimed at a carbon‑neutral future; BMW launched four all‑new models, with its flagship ADV making its national debut; Yamaha showcased six new models, officially announcing the price of the MT‑07; Kawasaki introduced the Z900 and Z900 SE; Piaggio Group presented Vespa, Aprilia, Piaggio, and Moto Guzzi; and the British brand RA debuted the world’s first orange‑label model equipped with a floating‑screen instrument cluster, along with its first electric motorcycle.

Special exhibition zones and concurrent events added further excitement. In collaboration with renowned media personality “Uncle Siwan,” the show created a custom motorcycle art space, while partnering with the SSGP Motorcycle Club to present a curated vintage motorcycle archive. Twenty top‑tier customized bikes and thirty classic machines spanning half a century were displayed side by side—ranging from Harley‑Davidson and Triumph to Indian, BMW, Honda, RA, and Vespa—each serving as a living fossil of industrial aesthetics. The “Our Motorcycle Life” zone, featuring vehicles over ten years old that bear the marks of their era, sparked heated industry discussions and contributed to refining sector policies. Meanwhile, the “Motorcycle Art Customization Space,” with its immersive experiential settings and personalized bike showcases, vividly highlighted the diverse appeal of rider culture and the spirit of craftsmanship.

Safety‑riding initiatives resonated deeply with attendees. The China Motorcycle Association, in partnership with Honda, Qianjiang, and other brands, organized multiple safe‑driving training sessions, reaching over 5,000 riders. Professional instructors demonstrated techniques for cornering control and emergency braking. The China Volunteer Association launched the “Safe Riding Mini‑Class,” using simulated road scenarios to reinforce the principle of “civilized riding, safety first.” Meanwhile, the Shunyi Traffic Police Brigade issued a public declaration promoting safe motorcycle riding, laying the groundwork for the healthy development of motorcycle culture.

Exhibition outcomes and industry response were overwhelmingly positive. Exhibiting companies widely praised the high quality of professional visitors and the clear purchasing intent, recognizing Beijing’s strong market influence and consumer power. Professor Li Daokui of Tsinghua University called for abolishing the mandatory 13‑year scrapping policy for motorcycles and lifting restrictions on certain models, proposing a trade‑in program to stimulate consumption. Attendees agreed that the Beijing International Motorcycle Exhibition is not only an excellent platform for brand exposure and business matchmaking but also a crucial hub for identifying industry trends, driving policy reforms, and spreading rider culture. Although the event was briefly interrupted by extreme winds, it resumed with a peak of 20,000 visitors in a single day, concluding with tremendous enthusiasm and demonstrating the resilience and vitality of the motorcycle industry even amid challenging conditions.

The 2026 Beijing International Motorcycle Exhibition will take place from May 15 to 18, 2026, at the China International Exhibition Center (Shunyi Venue). The event is expected to cover 70,000 square meters, featuring a dedicated electric‑motorcycle zone and establishing a four‑dimensional showcase encompassing manufacturing, services, culture, and technology, thereby continuing to provide an efficient platform for global exchange and collaboration within the motorcycle industry.