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Shanghai International Musical Instrument Exhibition
Music China
- Dates
- Show Hours:
- Highlights
- One of the world’s most influential musical instrument exhibitions serving as an international trade platform for the global musical instrument industry.
Exhibition Data
- 1/1
- Edition
- 120000㎡
- Exhibition area
- 1500
- Exhibitors
- 177000
- Visitors
Shanghai Instrument Expo Details
- Organizer:
- China Musical Instrument Association
- City:
- Shanghai
- Venue:
- Shanghai New International Expo Centre
- Address:
- No. 2345 Longyang Road, Pudong New Area, Shanghai
Profile
Since its inception in 2002, the Shanghai International Musical Instrument Exhibition (Music China) has become one of the most influential musical instrument exhibitions worldwide. It brings together renowned domestic and international brands and exhibitors, providing an excellent platform for Chinese instruments to reach the global market and for international peers to gain insight into China’s musical landscape.
Tune in with global music and lead the rhythm of tomorrow! The Shanghai International Musical Instrument Exhibition (Music China) will connect the world through music, extending its reach into diverse industries and everyday life scenarios. Centered around four core pillars—industry trade, music technology, cultural education, and performance engagement—it showcases cutting-edge products, technologies, trends, and innovative approaches from across the global music ecosystem, while further expanding the possibilities of “Music+” to spark new intersections between music and fields such as technology, education, cultural tourism, and consumer experiences. Here, you can witness emerging industry trends and discover fresh ways in which music is woven into daily life.
Exhibition Highlights
Explore Global Instruments:Spanning 120,000 square meters, the exhibition features over 1,500 domestic and international brands and institutions, offering an unparalleled showcase of pianos, string instruments, guitars, wind instruments, traditional Chinese instruments, percussion, electronic and electroacoustic devices—covering every category under one roof.
Be Among the First to See New Releases:A concentrated lineup of “industry-first launches” and “promising future innovations” highlights annual product debuts, groundbreaking instruments, and pioneering technologies, giving attendees an exclusive glimpse into this year’s hottest developments in the musical instrument sector.
Experience the Future of Music:From AI-driven compositions and smart instruments to cutting-edge audio innovations, the exhibition presents a comprehensive panorama of how technology is reshaping music, including the International MIDI Forum and other forward-looking initiatives.
Immerse Yourself in Live Music:Over four days, more than 400 indoor and outdoor performances will take place, featuring vibrant music festivals, young musician showcases, senior citizen drumming sessions, Scratch & Match DJ competitions, and many other engaging events. From exhibition halls to stages, visitors can enjoy live music throughout the event, turning the entire venue into a dynamic backdrop for their exploration.
Hear Renowned Experts Share Their Insights:World-class musicians and scholars—including Wu Yuxia, Qin Liwei, Liu Xiao, Li Xiaochuan, Liu Ziyu, Yves Henry, Wolfgang Haffner, and others—will deliver lectures and masterclasses, exploring everything from classical to jazz, sharing their profound insights on music, art, stagecraft, and performance techniques.
Celebrate Eastern Intangible Cultural Heritage:The second Traditional Musical Instruments Culture Festival, themed “Ancient Sounds Reborn: Celebrating Intangible Heritage,” continues to highlight the beauty of traditional music and time-honored craftsmanship, making these treasures accessible, visible, enjoyable, and experiential for all.
Discover the Healing Power of Sound:Specialized music therapy workshops and unique therapeutic instruments are showcased, offering immersive experiences that explore the mind-body connection through sound, rhythm, and holistic well-being, allowing visitors to relax and rejuvenate amidst the exhibition.
Shop for Musical Treasures:Creative musical merchandise, trendy accessories, and hip pop culture items are on display, complemented by special pop-up shops inviting visitors to explore and collect. From visually appealing designs to fun, interactive experiences, bring home your favorite aspects of the music lifestyle.
Unlock Exclusive Limited-Edition Experiences:Official commemorative stamps for Music China 2026, the “Touch-and-Go” Carnival, and other special initiatives will be gradually unveiled, encouraging visitors to collect, participate, and create lasting memories unique to this year’s event.
Gain Professional Insights:More than 100 forums and lectures cover a wide range of topics, including performance, manufacturing, teaching, and business management. Specialized training courses, advanced piano tuning seminars, music-sharing sessions, and public lectures by leading experts are scheduled, alongside hands-on demonstrations by international and domestic luthiers, offering an intimate look at traditional instrument-making techniques.
Shanghai International Musical Instrument Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for Shanghai International Musical Instrument Exhibition: 江阴金杯安琪乐器有限公司, 珠海高新区领顿科技有限公司, 江苏天鹅乐器有限公司, 晋江市音浪电子科技有限公司, 天津市津宝乐器有限公司, 苏州丁家彭文化艺术传播有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Reasons to Exhibit at the Shanghai International Musical Instrument Exhibition
- A Global Flagship Platform for the Musical Instrument Industry: Since its inception in 2002, the exhibition has grown into one of the world’s most influential trade shows for musical instruments, accredited by the UFI and honored as a “Shanghai Brand Exhibition.” It brings together nearly 1,700 exhibitors and over 110,000 professional visitors from 28 countries and regions, serving as an industry-recognized “barometer” of trends.
- Comprehensive Coverage Across the Entire Value Chain: Exhibits span the full spectrum—from pianos and keyboards, orchestral and percussion instruments, ethnic instruments, electro-acoustic instruments, music production gear, sheet music publishing, music education, music therapy, to instrument accessories—bridging traditional craftsmanship with digital innovation, and connecting upstream and downstream enterprises efficiently.
- The Best Gateway to the Asian Market: The exhibition draws professional buyers from 121 countries and regions, with a significant year-over-year increase in the diversity of international visitor origins. For international brands, it serves as a strategic springboard into China and the broader Asian market; for Chinese enterprises, it is a central platform for forging partnerships with global distributors and purchasers.
- A Vanguard for Cutting-Edge Smart Technologies: The exhibition features specialized zones such as the “Music Technology and Audio-Visual Solutions Pavilion” and the Music X Innovation Zone, showcasing AI-driven instruments, digital audio workstations, synthesizers, effects processors, and intelligent acoustic solutions. Smart instruments now account for nearly 30% of industry revenue, ranging from headless electric guitars with embedded chips to AI-assisted composition systems, as technology reshapes both instrument design and music creation processes.
- An Authoritative Platform for New Product Debuts: The “Global Industry New Product Launch Event” provides a premier stage for companies to unveil their annual innovations. With a dual-track evaluation system—“Annual Best New Product” and “Start-up Initial Innovation”—awarded products span breakthroughs in traditional craftsmanship and integrations of smart technologies, earning industry recognition and extensive media exposure.
- Rich Diverse Programming for Strategic Empowerment: Over 600 engaging activities are scheduled concurrently, including industry forums, technical seminars, masterclasses, and musical performances, covering emerging growth areas such as music-tech integration, music therapy, the silver economy, and music education. Renowned speakers, forums on future music technologies, and international symposiums on AI + music and health bring together global industry leaders and experts, offering authoritative guidance for corporate strategic decision-making.
- A Strategic Window for Emerging Trends: Keenly attuned to industry transformation trends, the exhibition has launched a dedicated “Healing-Themed Zone,” gathering more than 20 domestic and international brands to showcase healing instruments such as singing bowls, crystal bowls, and handpan drums, alongside healing experience workshops and the Global Forum on Intelligent Music Therapy. As China’s silver economy continues to expand, music therapy is transitioning from a niche professional field to mainstream consumer applications, opening up entirely new avenues for business growth.
- An Engine for Dual Circulation—International and Domestic: While maintaining its strengths in international trade, the exhibition also deepens its presence in the domestic market. Through initiatives like the “Shanghai International Music Consumption Festival × New Product Launch Season,” in collaboration with institutions such as the Shanghai Grand Theatre and the Shanghai Conservatory of Music, the exhibition introduces combined ticket packages that stimulate consumption cycles—“launch equals consumption, consumption fuels launch”—helping enterprises build a dual-circulation development model.
Range
- Leading Domestic Enterprises: Zhujiang Piano, Helen Piano, Xinghai Piano, Shanghai National Musical Instruments Factory No. 1, Lehai Musical Instruments, Suzhou National Musical Instruments Factory No. 1, Jiangyin Jinbei Anqi, Jiangsu Qimei Musical Instruments, Jiangsu Swan Musical Instruments, Jiangsu Oriental Musical Instruments, Yangzhou Jinyun Musical Instruments, Raoyang Northern Ethnic Musical Instruments, Jinbao Musical Instruments, Golden Musical Instruments, Yinfei Technology, Deli Electronics, Weike Technology, Huanyin Technology, Enya Musical Instruments, Natasha Musical Instruments, Zhongyin Company, Yinwang Group, Christina Musical Instruments, Aige Musical Instruments, DiMei Audio, Lanxin Musical Instruments, Taima Musical Instruments, Chuanxin Technology, Changqincheng Musical Instruments
- Internationally Renowned Brands: Yamaha, Pearl, Fender, Taylor, Shure, Sony, Genelec, Dynaudio, Beyerdynamic, Steinberg, PrimaSound, Foxter, Somatone, Tascam, Korg, Eiken, Yaja, Huanyin
- Pianos and Keyboard Instruments: Yamaha, Zhujiang, Helen, Xinghai, Seiler San Yi, Bösendorfer, Blüthner, Steingraeber, Renault, Neupert, Korg, Casio, Roland
- Orchestral Instruments: Selma, Jodi Jazz, Albest, Yamaha, Polman, Boyun, Tilanti
- Percussion Instruments: Yamaha, PearlPearl, Tama
Review
The China (Shanghai) International Musical Instrument Exhibition 2025 was successfully held from October 22 to 25, 2025, at the Shanghai New International Expo Center. The event was themed “Instrumental Harmony, Crafting the Future with Sound.” This edition of the Shanghai Musical Instrument Exhibition spanned an exhibition area of 140,000 square meters and attracted nearly 1,700 exhibitors from 28 countries and regions. Professional visitors came from a wide range of sources, covering 121 countries and regions, with total attendance exceeding 114,000.
The show vividly showcased the robust momentum of “music technology.” Smart musical instruments have emerged as a key growth driver, with notable highlights including the DONNERHUSH-XPRO headless electric guitar featuring an H-2 chip and a Bluetooth sound card, as well as the Medeli A2000s electronic keyboard equipped with a deeply tuned sound engine. In the dedicated N3 Hall—“Music Technology and Audio-Visual Solutions”—top international brands such as Sennheiser, Genelec, and Antelope Audio also presented their cutting-edge professional production equipment.
The official “Global Industry New Product Launch Event” received submissions for 127 new products from 69 companies, marking record highs in both the number of entries and the proportion of overseas participants. Among the selected annual new products, over 60% were concentrated in the fields of electro-acoustic and electronic instruments, as well as music production equipment.
Throughout the exhibition, dozens of industry forums and events were held, addressing hot topics such as new retail models for musical instruments, innovative integration of music education, digital music education, and global market expansion, providing professionals with a platform for in-depth exchanges. Live musical performances ran throughout the event, including masterclasses under the “Art Salon” banner, concerts by jazz luminaries, and open-air “Musical Color Season” concerts open to the public, creating a vibrant musical atmosphere.
In 2025, the Shanghai International Musical Instrument Exhibition successfully established a global platform integrating business matchmaking, trend announcements, cultural exchange, and public engagement, clearly illustrating the industry’s future trajectory toward intelligence, technological advancement, and cultural convergence.
Music China 2026 Venue Map
Music China Exhibitior List
Shanghai International Musical Instrument Exhibition Range
Is my product suitable?Traditional Instruments
Modern and Electronic Instruments
Music Technology (Music Tech)
Supporting Services and Education
Cross-Industry Ecosystems (Music+)
Booth Sales
Mr. WuGold-Medal PM
3 Years Booth Sales
2026 Shanghai Instrument Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Ms. LiuGold-Medal PM
3 Years Booth Sales
Shanghai Instrument Venue
Shanghai Instrument Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition