Chengdu International Musical Instrument Exhibition

The Exhibition Value of the Chengdu International Musical Instrument Show (Musical Chengdu)

• The Chengdu International Musical Instrument Exhibition (Musical Chengdu), founded in 2010 by Sichuan Xinzhonglian Exhibition Service Co., Ltd.is held annually at the Century City New International Convention and Exhibition Center in Chengdu, making it the only specialized musical instrument trade show in Western China. Against the backdrop of Chengdu’s strategic vision to become an “International City of Music” and a “National Cultural and Creative Industry Hub,” the exhibition serves the Sichuan–Chongqing region while focusing on the Southwest Chinese musical instrument market. It is widely recognized within the industry as a leading indicator of the development of the western musical instrument sector and a core platform for companies seeking to expand into the western market.
• A One‑Stop Showcase Covering the Entire Industry ChainThe exhibition encompasses the full spectrum of the musical instrument industry, including Western instruments—pianos, wind instruments, stringed instruments, percussion, and electroacoustic instruments—as well as traditional Chinese instruments such as wind, plucked, bowed, and percussion types. It also features computer‑based music‑composition equipment, music‑education services, sheet music and publications, stage‑art costumes, and related props. From entry‑level student instruments to professional‑grade performance models, and from traditional ethnic instruments to smart electronic devices, exhibitors can engage in comprehensive interactions—from product displays and brand exposure to business negotiations—all under one roof.
• Precise Connection with Core Western Buyers and Distribution ChannelsAs China’s most representative international metropolis in the west, Chengdu boasts substantial market reach and mature convention‑exhibition infrastructure, positioning it as the premier hub for musical instrument exhibitions, exchanges, sales, and procurement across the region. Its influence extends to Sichuan, Chongqing, Yunnan, Guizhou, Qinghai, Gansu, Shaanxi, and even Ningxia, Tibet, and Xinjiang. The 2025 edition will feature an exhibition space of 12,000 square meters, bringing together 300 exhibitors and attracting 20,000 professional visitors. Attendees include importers, agents, distributors, music stores, music schools and training institutions, orchestras, musicians, music enthusiasts, and artistic groups—covering the entire spectrum of purchasing stakeholders.
• Unique Value for Chinese Enterprises: A Strategic Engine for Deepening Presence in the Western MarketWith a population of 83 million in Sichuan and 16 million in Chengdu, the city ranks among the five major urban centers hosting national music industry bases, supported by a strong grassroots musical culture. Chengdu has nurtured renowned artists such as Liao Changyong, Li Yuchun, Zhang Liangying, Tan Weiwei, Yu Kewei, Zhang Jie, and Zhao Lei, ensuring consistently robust demand for musical products. Backed by authoritative institutions—including the Sichuan Provincial Department of Culture, the Sichuan Conservatory of Music, and the Sichuan Musicians Association—the exhibition provides a strategic platform for musical instrument companies to enter the western market, connect with regional clients, and showcase their own brands.
• Distinctive Features of Cultural Benefits for the People and Broad Public Participation. The exhibition is committed to becoming a “cultural stage” for citizens, having, in recent years, hosted more than 100 Chengdu community orchestras and over 3,000 middle-aged and senior musicians. The event brings together both elderly performers with silver hair and young children, helping high-quality musical instruments reach more Chengdu households. Additionally, the exhibition has collaborated with the Chengdu International Tea Expo to create the “Qin & Tea Encounter” cultural feast, embodying the spirit of “mountains and flowing water meeting kindred spirits,” allowing two time-honored traditions to shine in harmony.
• Chengdu’s Geographical Location and Industrial Advantages. As the “City of Leisure and Entertainment,” Chengdu boasts exceptionally vibrant commercial activities and cultural consumption. Its substantial market reach positions the city as a leading hub in Western China for the display, exchange, sale, and procurement of performance equipment. In alignment with the goals set forth at the 13th CPC Chengdu Municipal Congress—to build Chengdu into a “City of Music”—the exhibition contributes to the city’s efforts to become an international music capital and a national center for cultural and creative industries.