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Shanghai Asia Pet Show – Shanghai Pet Products Exhibition

Petfair asia

Dates
Show Hours:
Venue
Shanghai New International Expo Centre
Highlights
The largest and most influential flagship pet industry exhibition in the Asia-Pacific region
Standard booth
Standard booth|9 m² incl. basic setup
Blank booth
Blank booth|From 18 m², construction not included
View Floor PriceBooth Consultation

Shanghai Asia Pet Show – Shanghai Pet Products Exhibition Same Period Exhibition

Exhibition Data

1/1
Edition
320000㎡
Exhibition area
2600
Exhibitors
5150000
Visitors

Shanghai Pet Expo Details

The Shanghai Pet Show—Shanghai International Pet Products Exhibition, as the leading flagship event for the pet industry in the Asia-Pacific region, brings together global premium brands, cutting-edge products, and companies spanning the entire value chain, covering core sectors such as pet food, supplies, veterinary care, and related services. Featuring dedicated pavilions showcasing imported premium offerings and an international buyer delegation, the show attracts more than 2,600 exhibitors and overseas buyers from 102 countries, creating a comprehensive platform that integrates B2B trade negotiations with consumer‑focused market experiences, thereby fostering deeper connections between China’s pet industry and the global marketplace.
Industry:
Pet fairShanghaiPet Expo
Organizer:
The Organizing Committee of the Asia Pet Show
City:
Shanghai
Venue:
Shanghai New International Expo Centre
Address:
No. 2345 Longyang Road, Pudong New Area, Shanghai

Profile

The Shanghai Pet Fair—Petfair Asia—is the largest and most influential flagship pet industry event in the Asia-Pacific region. Through years of steady growth and continuous innovation, it has evolved into a premier platform for brand exposure, supply-chain integration, and cross-regional trade, bringing together leading players from across the pet sector. Every August, top-tier global pet brands, cutting-edge products and technologies, and industry pioneers converge in Shanghai to celebrate this landmark occasion, making Petfair Asia an unmissable annual gathering for the entire pet community.

This year’s edition once again set new records, with an exhibition space spanning 320,000 square meters, over 2,600 exhibitors—the highest number to date—and international visitors hailing from 102 countries and regions worldwide, up 23% year-on-year. On public days alone, more than 400,000 pet enthusiasts attended, underscoring not only record-breaking figures but also the remarkable resilience and vibrant dynamism of China’s pet industry on the global stage.

Against the backdrop of a challenging economic environment, Petfair Asia has maintained its strong appeal, drawing robust delegations of domestic and international distributors and buyers. Both domestic sales and export markets experienced a surge in activity, with over 60 specially invited buyer groups—including overseas purchasers from 102 countries and regions, as well as distributors and pet-store operators from across China—attending this year. Additionally, more than 100 distinguished international buyers from 22 countries, along with buyer missions from Brazil, Thailand, Malaysia, and Vietnam, engaged in targeted matchmaking, helping businesses establish vital global trade channels. Domestic and international buyers seized the opportunity presented by the fair to identify emerging trends and secure strategic partnerships.

This year, Petfair Asia launched a major initiative to create a “Premium Imported Products Pavilion,” featuring nearly ten international pavilions that set new records for the number of participating import delegations. The Thai delegation made its debut at Petfair Asia, showcasing cost-effective yet high-quality pet brands, while the Canadian delegation returned in force, presenting a diverse lineup of premium local brands alongside several promising newcomers entering the Chinese market for the first time. These offerings brought globally synchronized pet products to the domestic market, fostering deeper connections between the international pet industry and China’s growing consumer base.

As the event draws to a close, a new chapter begins! Looking ahead, Petfair Asia will continue to deepen resource integration, unlocking even greater opportunities for the industry. The Shanghai Pet Fair—Petfair Asia—will carefully curate high-quality niche segments and cross-industry premium brands, creating sophisticated urban pet‑friendly experiences that foster harmonious coexistence between humans and their pets.

Shanghai Asia Pet Show – Shanghai Pet Products Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai Asia Pet Show – Shanghai Pet Products Exhibition: 河北昌昊生物科技有限公司, 北京盛美诺生物技术有限公司, 沧州睿佳人造草坪有限公司, 上海微盟企业发展有限公司, 上海新浪轻工机械设备有限公司, 浙江海正动物保健品有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

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Four Key Reasons to Exhibit at the Shanghai Asia Pet Show

  • The Global Flagship Event for the Pet Industry: As the largest and most influential pet industry event in the Asia-Pacific region, since its inception in 1997, this show has cultivated over two decades of expertise, becoming the premier platform for global pet brands seeking to enter the Asian market. With thousands of high-quality domestic and international brands on display and attracting hundreds of thousands of professional visitors, it serves as a core venue for companies to showcase their strengths and set industry trends.
  • One-Stop Coverage Across the Entire Value Chain: The exhibition comprehensively covers every segment of the pet industry—pet food, supplies, veterinary care, supply chain solutions, small pets, exotic pets, and more—spanning everything from staple foods and treats to smart hardware, pet insurance, and grooming services. It builds a complete ecosystem that bridges basic consumption with sophisticated services, precisely aligning with global procurement needs.
  • A Hub for Global Buyer Networks: The show draws overseas buyers from dozens of countries and regions. Domestic pet companies leverage this platform to present innovative products and cutting-edge technologies, capturing widespread attention from international buyers and creating significant strategic opportunities for local brands to step onto the global stage. In collaboration with national industry associations, distributors, and pet retail chains, the event organizes specialized buyer delegations, connecting exhibitors with key global distribution channels.
  • A Launchpad for Cutting-Edge Technologies: The show remains at the forefront of technological innovation in the pet sector, featuring dedicated zones showcasing groundbreaking “black tech” such as the world’s first smart wearable device for pets, AI-powered pet translators, intelligent cat litter boxes, and robotic companion dogs. These innovations provide an authoritative stage for companies to demonstrate their technical prowess and lead the way in industry advancement.
  • A Premier Showcase for New Products: With thousands of new products and bestsellers from around the globe, the exhibition stands as the central platform for launching emerging trends in the Asia-Pacific pet market. Many up-and-coming brands make their debut here, rapidly building brand awareness and expanding market access through the show.
  • Rich Supporting Programs for Strategic Growth: Concurrent events include pet fashion shows, CEO summits, industry forums, and government–business dialogue sessions, bringing together government agencies, industry experts, and corporate leaders to discuss industry development. These initiatives provide a high‑level platform for strategic decision‑making, policy alignment, and cross‑industry collaboration.
  • Efficient Business Matching with Precision Targeting: By extending targeted invitations to key channel partners, overseas buyers, VIP clients, and other professional audiences, the show establishes direct, highly efficient business‑matching pathways. Special activities on the opening day enable exhibitors to connect directly with decision‑making buyers, helping them swiftly secure partnership agreements.
  • Strategic Opportunities in Niche Segments: The small‑pet and exotic‑pet zones continue to expand, highlighting the vibrant growth of niche markets; the imported premium goods pavilion gathers curated selections from around the world; and the refined feline lifestyle pavilion focuses on high‑end consumers who value quality human–pet interactions. These specialized areas provide strategic platforms for companies to capture early footholds in niche segments and diversify their market presence.
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Range

  • Pet Food and Nutrition:Royal Canin, Hill’s Pet Nutrition, Nestlé Purina, Mars (Pedigree, Whiskas, Sheba), Orijen, Acana, Taste of the Wild, K9 Natural, Kabby, Tianhengbao, Red Dog, Berridge, Bonny Pure, NetEase Yanxuan, Crazy Puppy, Weishi, Mafudi, Langnuo, JOYME Fascination, Xia Lang, Pat Fresh, Zhenzhi, Xianlang, Frégate
  • Pet Supplies and Apparel:Duogeman, Coolmax, Xingji, Fulaixi, IRIS, Xiaopei, Homan, Huayuan Pet Products, Hipidog, Lainuo, Likasi, Maomao & Yu, Kix
  • Pet Healthcare and Wellness:Zoetis, Boehringer Ingelheim, Virbac, BK Pet Medical, Haizheng Animal Health, Kangyuan Pharmaceutical, Youda, Aochong Gem.
  • Well-Known Hospital Chains:Ruichen, Ruipai, Pet Love International, Wanpi Family
  • Smart Pet Devices:Xiaopei, Homan, Catlink, Youha, Donis
  • Supply Chain Manufacturers:Anhui Bocong Group, Shanghai Lita

Review

From August 20 to 24, 2025, the 27th Asia Pet Show was successfully held at the Shanghai New International Expo Center. With an unprecedented scale and a spirit of innovation, the event once again solidified its position as a leading indicator for the Asian pet industry, comprehensively highlighting the sector’s future development trajectory driven by the dual pillars of “technological intelligence” and “emotional sophistication.”

This edition of the Shanghai Asia Pet Show spanned 310,000 square meters, bringing together over 2,600 exhibitors and more than 20,000 brands from around the globe. Over the five-day duration, the show attracted over 530,000 visitors, including both industry professionals and pet enthusiasts, with professional attendees numbering more than 130,000. These record-breaking figures not only underscore the robust recovery of the market but also highlight the immense scale and global appeal of China’s pet consumption sector.

The specially curated “Smart Living Pavilion” showcased over 120 technology-driven brands, with AI‑enabled interactive toys, smart wearables featuring health‑monitoring capabilities, and fully automated cat litter boxes emerging as key highlights. Technology has moved beyond conceptual stages to address real‑world challenges such as pets’ solitary confinement and health‑related early warnings. Consumer expectations have evolved beyond basic material needs; on one hand, aesthetically appealing products imbued with emotional value and therapeutic companion items are drawing significant attention, while on the other, functional foods and supplements targeting niche areas like gut health, oral care, and anti‑aging are generating intense interest, signaling that “precision‑based health management” has become a critical consumer imperative.

Brand competition is expanding beyond products to encompass specialized services, such as customized dietary plans from pet nutritionists and behavior‑training programs. The market is increasingly segmented by age group, breed, and specific health requirements, creating new opportunities across a broader array of product categories. Meanwhile, pet products crafted from eco‑friendly materials and recyclable packaging, along with plant‑based pet foods, are gaining growing recognition among both brands and consumers alike.

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Petfair asia 2027 Venue Map

Shanghai Pet venue floor plan

Petfair asia Exhibitior List

Shanghai Asia Pet Show – Shanghai Pet Products Exhibition Range

Live pets:
  • Dogs ,
  • Cats ,
  • Rabbits ,
  • Hamsters ,
  • Chinchillas ,
  • Minks ,
  • Birds ,
  • Ornamental fish ,
  • Lizards
Pet healthcare:
  • Pet hospital equipment ,
  • Pet surgical instruments ,
  • Pet pharmaceuticals ,
  • Biological products ,
  • Pet health supplements ,
  • Pet food ,
  • Prescription pet food ,
  • Test strips
Pet supplies:
  • Apparel ,
  • Bedding and mats ,
  • Cages and enclosures ,
  • Toys ,
  • Grooming products ,
  • Shampoo and care products ,
  • Training aids
Pet food:
  • Complete feed ,
  • Treats ,
  • Food additives ,
  • Food processing machinery ,
  • Food packaging technology
Aquarium products:
  • Aquariums ,
  • Filtration equipment ,
  • Lighting fixtures ,
  • Pet food ,
  • Aquarium pharmaceuticals ,
  • Aquarium landscaping and decoration ,
  • Aquarium substrate ,
  • Aquatic plants and fertilizers ,
  • Oxygenation equipment ,
  • Temperature control equipment ,
  • Fish tank cleaning tools ,
  • Live ornamental aquarium specimens
Horticultural products:
  • Outdoor fountains ,
  • Fish ponds ,
  • Garden sculptures ,
  • Rockeries ,
  • Artificial turf ,
  • Garden furniture

Booth Sales

吴经理

Mr. WuGold-Medal PM

3 Years Booth Sales

2027 Shanghai Pet Ticket Sales

Shanghai Pet Venue

Shanghai New International Expo Centre
Address: No. 2345 Longyang Road, Pudong New Area, Shanghai
Shanghai New International Expo Centre实拍图
Shanghai New International Expo Centre实拍
Shanghai New International Expo Centre实景图
Shanghai New International Expo Centre实景图
Shanghai New International Expo Centre实拍
Shanghai New International Expo Centre展馆图
Shanghai New International Expo Centre实景
Shanghai New International Expo Centre实景
Shanghai New International Expo Centre展馆图
Shanghai New International Expo Centre实拍图
Shanghai New International Expo Centre实拍图
Shanghai New International Expo Centre实景图

Shanghai Pet Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
Blank booth
Blank booth|From 18 m², construction not included
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition