Hangzhou International Auto Customization & Modification Show – RA Auto ShowRA CHINA AUTO SALON

The Hangzhou International Auto Customization & Modification Exhibition—RA Auto Salon (RA CHINA AUTO SALON)—was founded in 2006 and is China’s first specialized trade show dedicated to the automotive customization and modification sector. Over time and through market evolution, the RA Auto Salon has continuously adapted, refined, upgraded, and innovated, now adopting an exhibition framework characterized by “one core and two pillars”: customized complete vehicles as the main focus, with supporting services and design as the backbone; and manufacturing plants as the driving force, complemented by trade and consumer engagement as the two wings.

Rather than pursuing sheer scale at the expense of quality or chasing superficial glamour, the Hangzhou International Auto Customization & Modification Exhibition—RA Auto Salon—has consistently positioned itself as a pioneer and a unique leader, seizing opportunities and setting new benchmarks while steadfastly upholding its singular identity. This approach has paved the way for innovative development aligned with China’s industrial growth and consumer culture. The event has demonstrated significant strengths in new‑product launches, brand building, and transaction facilitation; at the last edition, the rate of new‑product introductions exceeded 90%, and on‑site sales over the three‑day period surpassed RMB 320 million. (Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)

Under the theme “Crafting a Better Life Through Customization—Starting with Passion (RA),” the Hangzhou International Auto Customization & Modification Exhibition—RA Auto Salon—will embark on a fresh planning and layout strategy. While deepening its cultivation of industry resources and extending its ripple effects, the event will place particular emphasis on integrating elements of contemporary lifestyle, expanding its reach at the consumer end, and actively guiding and accelerating the Chinese automotive customization and modification sector into a new era—ERA 2.0.