Guangzhou International Exhibition on Surface Treatment, Electroplating and Coating

The Exhibition Value of the Guangzhou International Surface Treatment Expo (SF EXPO)

• The world’s first UFI‑certified professional event in the surface treatment industry, with a long history and deep-rooted expertise. Established in 2000, the expo has been cultivating the industry for more than two decades. Since 2012, it has continuously maintained UFI certification, underscoring its status as an industry‑leading event in terms of internationalization, professionalism, and service quality. It is widely recognized as the premier brand‑name gathering in the surface treatment sector. Co‑organized by Guangdong Zhizhan Exhibition Co., Ltd. in collaboration with authoritative bodies such as the China Industrial Cooperation Association, the Guangdong Electroplating Industry Association, the Shanghai Coating Industry Association, and the Guangdong Coatings and Inks Industry Association, the expo enjoys robust support from relevant associations across multiple provinces and municipalities both domestically and internationally. By integrating resources across the entire value chain, it has forged strong industry appeal and influence.
• Full‑chain coverage, offering one‑stop solutions for surface engineering. The expo focuses on the complete surface treatment value chain, featuring exhibits spanning eight core segments: mechanical surface treatment, pretreatment technologies, electroplating, coating industries, vacuum coating, industrial coatings, control, analysis and testing, environmental protection, and personal protective equipment, as well as related engineering and services. From sandblasting and shot blasting equipment to electroplating additives and coating production lines, and further to vacuum coating technologies and eco‑friendly exhaust and wastewater treatment solutions, the event provides a comprehensive procurement and technical exchange platform for specialized buyers in sectors such as electroplating plants, coating facilities, automotive components, aerospace, hardware, and home appliances.
• Precise alignment with end‑users, attracting high‑value buyer segments. With years of dedicated industry engagement, the expo precisely draws professional visitors from key application fields including electroplating plants, coating facilities, automotive and component manufacturers, hardware producers, aluminum profile makers, home appliance companies, IT and digital enterprises, and bathroom fixture manufacturers. Renowned end‑user enterprises and industry associations—such as BYD, GAC Honda, Midea, Gree, Huawei, and the China Electronics Technology Group—organize group visits to attend and source products, providing exhibitors with invaluable opportunities to directly connect with potential customers and generate high‑quality sales leads.
• Rooted in the Guangdong–Hong Kong–Macao Greater Bay Area, leveraging multi‑expo synergies and global resources. Held in Guangzhou—the Greater Bay Area’s central engine city with a robust manufacturing base and strong demand for surface treatment technologies—the expo runs concurrently with specialized exhibitions covering industrial coatings, industrial cleaning and component sanitation, and industrial environmental protection, creating powerful synergies and pooling over 500,000 targeted global manufacturing buyer contacts. Through this platform, participating companies can effectively access international markets—including Asia, Europe, North America, and countries along the Belt and Road Initiative—making the expo a vital gateway for expanding domestic and overseas markets and showcasing corporate brand strength.
• High‑end academic events and technical exchange forums, driving innovation in the industry. The expo hosts more than 30 specialized industry forums, addressing hot topics such as automotive surface engineering, corrosion‑prevention technologies, surface engineering development conferences, and new product and technology promotion sessions, expected to attract a cumulative audience of over 3,500 professionals. These events bring together industry leaders, technical experts, and corporate executives, offering exhibitors not only a premium platform for visibility and networking but also an exceptional window into cutting‑edge industry trends and the latest technological breakthroughs. Additionally, initiatives like the “China Surface Engineering Industry Quality Supplier Selection Event” held during the expo effectively recognize excellence and set industry benchmarks.