China Daily Necessities and Household Goods Fair – Shanghai Department Store Expo

The Exhibition Value of the Shanghai Department Store Fair

• Asia’s Premier Department Store Show and a Nationally Recognized Authority: Founded in 1953, this event is a key national-level brand exhibition supported by the Ministry of Commerce of the People’s Republic of China. Over more than seven decades, it has grown into Asia’s largest and longest-running gathering for the home goods industry. The 119th edition will span 200,000 square meters, bringing together over 5,000 high-quality global exhibitors and attracting more than 130,000 professional buyers, firmly establishing itself as an industry‑wide “barometer” and “trendsetter.”
• Comprehensive Coverage Across Ten Thematic Zones Spanning the Entire Industry Chain: The fair features twelve major thematic zones, including Home Essentials, Modern Kitchens, Ceramic Artistry, Lifestyle Design, Pure Spaces, Fashionable Living, Minimalist Living, Gourmet Kitchenware, Bamboo & Ceramics, and Light Industrial Goods. These cover the full spectrum of categories—kitchenware, cleaning and bathroom products, household items, home textiles, smart appliances, ceramics, glassware, stainless steel products, bamboo and wood items, and plastics. More than 90% of exhibitors are source manufacturers, offering a one-stop procurement platform from new releases to bestsellers.
• A Hub for Multi‑Channel Buyer Networks: The fair draws over 130,000 professional buyers from more than 300 cities across China, including distributors, agents, wholesalers, supermarket buyers, e‑commerce platforms, and livestreaming agencies—representing all stages of the purchasing decision‑making process. Over 100 specialized buyer delegations, such as those from Yiwu International Trade City, Zhengzhou Bairong, and Shijiazhuang Nantiaosan, arrive with clearly defined procurement lists. Major supermarket chains like Walmart, CR Vanguard, Pangdonglai, and Yonghui, along with leading e‑commerce platforms including JD.com, Kuaishou, Hema, and NetEase Yanxuan, actively participate in product selection and sourcing.
• Significantly Enhanced Internationalization: The 118th edition attracted international buyer delegations from 67 countries and regions, including South Korea, Singapore, the Netherlands, Morocco, South Africa, Kazakhstan, India, and Cameroon, with a year‑on‑year increase of 62.3% in international visitors. The fair has fully launched its “Hello China, Hello World” global outreach program and introduced a four‑in‑one overseas buyer service system, helping source factories unlock opportunities for international expansion.
• A Launchpad for New Products and a Trendsetting Platform: As a trend‑monitoring “sensor” for the department store sector, the fair showcases over 100,000 annual premieres and breakout hits. Consumer trends such as Guochao aesthetics, the emotional‑value economy, and the “lazy economy” are prominently featured, ranging from visually striking new products embodying Guochao flair to trendy, emotionally resonant items that vividly illustrate the industry’s shift toward “beauty‑driven value,” “functional upgrades,” and “emotional engagement.”
• Eight High‑Profile Forums Providing Authoritative Insights: Concurrent with the fair, events such as the “2025 Supermarket New Consumption Transformation Summit,” the “2025 China Department Store Innovation Retail Summit,” the “2025 Cross‑Border E‑Commerce Blue Ocean Market Special Salon,” and the “2025 Tmall Home New Trends Department Store Forum” bring together industry experts and corporate leaders to engage in in‑depth discussions on hot topics—including supermarket restructuring, emerging consumption trends, cross‑border expansion, and digital marketing—providing buyers with forward‑looking insights and decision‑making guidance.
• Precision Business Matching and Digital Services: The fair’s dedicated “CDATF Department Store Hub” mini‑program leverages big data to deliver precise exhibitor recommendations and route‑planning assistance. In the business matchmaking zone, themed sessions are held, including coffee‑related product development meetings, supermarket procurement forums, and online channel–livestreamer buyer‑seller coordination events. Special overseas matchmaking sessions focus on functional home goods, kitchenware, and cleaning/storage solutions, fostering deep connections with international buyer groups from Vietnam, South Korea, and other markets.
• Over Seven Decades of Brand Legacy Ensuring Proven Results: With more than 70 years of evolution, the fair has witnessed the transformation of the department store trade from a planned economy to a market‑oriented one. Regional pavilions representing Fujian, Huairén, Gaoyang towels, and other areas showcase their signature industrial brands, while specialized zones such as the China Daily Necessities Industry Association’s cup-and-pot section and the daily‑necessities premium selection area precisely match buyer preferences. Exhibitors widely report securing substantial order commitments on-site, with the total value of intended deals steadily increasing.