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Shanghai International Lure Fishing and Tackle Exhibition
Shanghai Lure Fishing Show
- Dates
- Show Hours:
- Highlights
- China’s only interactive exhibition dedicated to the lure-fishing sport.
Shanghai International Lure Fishing and Tackle Exhibition Same Period Exhibition
Exhibition Data
- 1/1
- Edition
- 55000㎡
- Exhibition area
- 600
- Exhibitors
- 35000
- Visitors
Shanghai Hunting and Fishing Expo Details
- Organizer:
- Bohua
- City:
- Shanghai
- Venue:
- shanghai World Expo Exhibition & Center
- Address:
- No. 1099 Guo Zhan Road, Pudong New Area, Shanghai
Profile
The Shanghai International Lure Fishing and Gear Exhibition (hereinafter referred to as the “Lure Show”) is China’s only interactive exhibition dedicated exclusively to the sport of lure fishing. Each year, it expands rapidly, introducing groundbreaking innovations and leading with compelling themes.
The Shanghai International Lure Fishing and Gear Exhibition seamlessly integrates star‑studded interactions, hands‑on product experiences, business matchmaking, cultural outreach, and event promotion, attracting a large contingent of industry professionals for observation and learning, while delighting enthusiasts of all levels. It has become an annual gathering that brings together the entire lure‑fishing community. Notably, the organizers continue to ramp up marketing efforts in emerging markets, increasing public awareness of lure fishing and encouraging broader participation, thereby injecting fresh vitality into the sector. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)
As an integral component of the Shanghai Travel Expo, the Shanghai International Lure Fishing and Gear Exhibition establishes a comprehensive, end‑to‑end industrial platform encompassing “lure fishing + water sports + outdoor activities.” By deeply integrating with the tourism sector, it jointly elevates the quality of destination offerings in lure fishing, water sports, and related fields, fostering new business models, extending supply chains, and generating added value. This initiative builds a robust “industry-wide alliance,” truly enabling mutual empowerment between the lure‑fishing and tourism sectors.
Shanghai International Lure Fishing and Tackle Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for Shanghai International Lure Fishing and Tackle Exhibition: 常州嘉柏轴承有限公司, 青岛鑫宇越工贸有限公司, 瑞安市力博机车部件有限公司, 浙江科丰传感器股份有限公司, 福建爱的电器有限公司, 上海艾斯哲认证有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Highlights of the Shanghai Lure Fishing Gear Exhibition
- China’s Only International Trade Show Dedicated to the Lure Fishing IndustryAs China’s sole interactive international trade show centered on lure fishing, it encompasses the entire ecosystem—fishing gear, equipment, apparel, and cultural‑tourism offerings—and is affectionately dubbed the “Spring Festival Gala of the lure fishing world” by anglers.
- A Rapidly Growing Market Attracting a Concentration of Professional BuyersIn 2025, attendance is projected to grow by over 35%, drawing nearly 50,000 professional buyers. Overseas procurement delegates are expected to increase by 35%, with international buyers, e‑commerce platforms, and cross‑industry channels spanning more than 100 countries and regions.
- Pioneering the “Lure +” Cross‑Industry Integration ModelBreaking away from traditional single‑product exhibition formats, this event connects outdoor recreation, fashion trends, and cultural‑tourism resources. Through a strategic partnership with the “National Highway G318 National Touring Exhibition Program,” it is fostering a lure‑fishing‑based cultural‑tourism industry ecosystem valued at over RMB 2 billion annually.
- International Business Matching: Precise and Highly EffectiveThe 2025 Lure Fishing International Business Matching Conference will bring together 43 buyers from 21 countries, achieving a 40% success rate in procurement pairings and an impressive 94% buyer satisfaction rating, thereby facilitating targeted business deals for participating companies.
- Four Signature Events Amplify Brand VisibilityThe “Lure Popping Party,” the “Lure Influencer Runway Show,” the “China Lure Technique Challenge,” and the “Mercury Champions’ Lounge” create a comprehensive marketing ecosystem. The #LureExhibition# hashtag on Douyin has surpassed 18.385 million views, and the event ranked first on the trending topics list for the third consecutive year.
Range
- International brand representatives:Shimano, Daiwa, Abu Garcia, Pure Fishing, Berkley, Penn, Sansei, Rapala, Hayabusa, Kailin Lures, Hasda, Castan
- Domestic brand representatives:Weihai Guangwei, Weihai Baofeilong, Weihai Handing, Weihai Piel Fishing Tackle, Hubei Longwanghen, Weihai Linghang Fishing Gear, Weihai Koni Fishing Tackle, Hunan Xiaofengxian, Anhui Amadis, Weihai Fengliezhe, Weihai Wokesenqi
Review
The 2025 Shanghai International Lure Fishing and Equipment Exhibition was successfully held from March 30 to April 2 at the Shanghai World Expo Exhibition & Convention Center. This year’s event was themed “Let’s Go Wild Together,” with an exhibition area of 17,500 square meters—the largest scale since the inception of lure fishing exhibitions—drawing 147 brands and unveiling more than 900 new products.
The venue featured a variety of engaging activities, including a lure‑fishing skills challenge with fishing rods as prizes, a Lure‑Fishing Celebrity Runway Show, a “Lure‑Fishing Snap‑Shot” photo contest, and a Lure‑Fishing Carnival, all highlighting the unique appeal of lure fishing. The Xiangmao brand showcased its full product lineup, including small tackle rods, fishing boxes, and baits. Its distinctive cat‑head design and ultra‑lightweight products weighing just 22 grams drew considerable attention, resulting in multiple collaboration agreements on site. Sohu Angling conducted live video coverage at the show and invited contracted professional anglers to provide expert insights into the latest releases.
A rich array of cultural merchandise and related products was on display, ranging from personalized apparel to specialized footwear, hats, and backpacks, as well as lure‑fishing accessories, culturally themed packaging, and even collectible handicrafts. At the exhibition, popular Xiaohongshu influencers such as Nanxi Sister Stream Lure Fishing and Pangpitang led anglers on virtual tours, creating seamless online‑offline engagement. This edition of the event was held concurrently with Lifestyle Shanghai, the Shanghai International Yacht Show, and the Shanghai Tourism Industry Expo’s thematic pavilion, together forming a diversified platform for showcasing leisure‑and‑lifestyle experiences.
Shanghai Lure Fishing Show Exhibitior List
Shanghai International Lure Fishing and Tackle Exhibition Range
- Lure fishing baits ,
- Lure fishing rods ,
- Lure fishing sonar devices ,
- Lure fishing boats ,
- Lure fishing RVs ,
- Lure fishing off-road vehicles ,
- Lure fishing accessories ,
- Lure fishing components ,
- Lure fishing apparel ,
- Lure fishing gifts ,
- Lure fishing decorations ,
- Lure fishing plush toys ,
- Lure fishing safety gear ,
- Lure fishing thrusters ,
- Lure fishing equipment maintenance ,
- Lure fishing inventions
- Lure fishing bases ,
- Target fish and aquaculture facilities ,
- Lure fishing tourist attractions ,
- Domestic fishing venues ,
- Overseas fishing venues ,
- Lure fishing clubs
- Lure fishing celebrities ,
- Lure fishing experts ,
- Professional anglers from China and abroad ,
- Lure fishing media professionals ,
- Lure fishing enthusiasts ,
- Lure fishing aficionados ,
- Fishing enthusiasts ,
- Lure fishing teams ,
- Lure fishing product retailers ,
- Lure fishing industry professionals ,
- Lure fishing distributors
- Lure fishing associations ,
- Lure fishing funds ,
- Lure fishing investment entities ,
- Online interactive platforms for lure fishing enthusiasts ,
- Lure fishing promotion agencies ,
- Tourism agencies ,
- Environmental and public-interest organizations ,
- Lure fishing industry award‑granting bodies ,
- Lure fishing event organizers ,
- Lure fishing media
Booth Sales
Ms. ZhangGold-Medal PM
3 Years Booth Sales
2027 Shanghai Hunting and Fishing Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Shanghai Hunting and Fishing Venue
Shanghai Hunting and Fishing Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition