Shanghai International Lure Fishing and Tackle Exhibition

The Shanghai International Lure Fishing and Gear Exhibition (hereinafter referred to as the “Lure Show”) is China’s only interactive exhibition dedicated exclusively to the sport of lure fishing. Each year, it expands rapidly, introducing groundbreaking innovations and leading with compelling themes.

The Shanghai International Lure Fishing and Gear Exhibition seamlessly integrates star‑studded interactions, hands‑on product experiences, business matchmaking, cultural outreach, and event promotion, attracting a large contingent of industry professionals for observation and learning, while delighting enthusiasts of all levels. It has become an annual gathering that brings together the entire lure‑fishing community. Notably, the organizers continue to ramp up marketing efforts in emerging markets, increasing public awareness of lure fishing and encouraging broader participation, thereby injecting fresh vitality into the sector. (All content herein is copyrighted by Jufair; unauthorized reproduction is prohibited.)

As an integral component of the Shanghai Travel Expo, the Shanghai International Lure Fishing and Gear Exhibition establishes a comprehensive, end‑to‑end industrial platform encompassing “lure fishing + water sports + outdoor activities.” By deeply integrating with the tourism sector, it jointly elevates the quality of destination offerings in lure fishing, water sports, and related fields, fostering new business models, extending supply chains, and generating added value. This initiative builds a robust “industry-wide alliance,” truly enabling mutual empowerment between the lure‑fishing and tourism sectors.

Shanghai International Lure Fishing and Tackle Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Lure Fishing and Tackle Exhibition: 苏州百胜动力机器股份有限公司, 苏州百胜动力机器股份有限公司, 沂水恒泰纺园有限公司, 浙江宇光铝材有限公司, 八达机电股份有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Highlights of the Shanghai Lure Fishing Gear Exhibition

• China’s Only International Trade Show Dedicated to the Lure Fishing IndustryAs China’s sole interactive international trade show centered on lure fishing, it encompasses the entire ecosystem—fishing gear, equipment, apparel, and cultural‑tourism offerings—and is affectionately dubbed the “Spring Festival Gala of the lure fishing world” by anglers.
• A Rapidly Growing Market Attracting a Concentration of Professional BuyersIn 2025, attendance is projected to grow by over 35%, drawing nearly 50,000 professional buyers. Overseas procurement delegates are expected to increase by 35%, with international buyers, e‑commerce platforms, and cross‑industry channels spanning more than 100 countries and regions.
• Pioneering the “Lure +” Cross‑Industry Integration ModelBreaking away from traditional single‑product exhibition formats, this event connects outdoor recreation, fashion trends, and cultural‑tourism resources. Through a strategic partnership with the “National Highway G318 National Touring Exhibition Program,” it is fostering a lure‑fishing‑based cultural‑tourism industry ecosystem valued at over RMB 2 billion annually.
• International Business Matching: Precise and Highly EffectiveThe 2025 Lure Fishing International Business Matching Conference will bring together 43 buyers from 21 countries, achieving a 40% success rate in procurement pairings and an impressive 94% buyer satisfaction rating, thereby facilitating targeted business deals for participating companies.
• Four Signature Events Amplify Brand VisibilityThe “Lure Popping Party,” the “Lure Influencer Runway Show,” the “China Lure Technique Challenge,” and the “Mercury Champions’ Lounge” create a comprehensive marketing ecosystem. The #LureExhibition# hashtag on Douyin has surpassed 18.385 million views, and the event ranked first on the trending topics list for the third consecutive year.

Notable exhibitors

• International brand representatives:Shimano, Daiwa, Abu Garcia, Pure Fishing, Berkley, Penn, Sansei, Rapala, Hayabusa, Kailin Lures, Hasda, Castan
• Domestic brand representatives:Weihai Guangwei, Weihai Baofeilong, Weihai Handing, Weihai Piel Fishing Tackle, Hubei Longwanghen, Weihai Linghang Fishing Gear, Weihai Koni Fishing Tackle, Hunan Xiaofengxian, Anhui Amadis, Weihai Fengliezhe, Weihai Wokesenqi