West Asia International Food and Beverage Exhibition (Shanghai)

SIAL China, the Shanghai International Food and Beverage Exhibition, is one of the world’s three major food exhibitions and an annual global event spanning the entire food industry value chain. Since its debut in China in 2000, the SIAL China series has attracted exhibitors from over 70 countries and regions worldwide, with product categories covering beverages, dairy products, snack foods, convenience foods, grains, oils, fruits, vegetables, meat ingredients, seasonings, and more—totaling 21 major product segments.

This edition will feature eight thematic pavilions, including the Snack Foods Pavilion, the Comprehensive Imported Foods Pavilion, the Green Agriculture Pavilion, the Meat and Frozen Foods Pavilion, the Grains, Oils, and Seasonings Pavilion, the Convenience Foods Pavilion, the Premium Beverages Pavilion, and the Dairy Products and Health‑Focused Foods Pavilion, as well as dedicated exhibition areas for industry associations and government delegations.

While maintaining its hallmark international quality, SIAL China will further strengthen its commercial focus. It is expected to draw 180,000 food and beverage professionals from over a hundred countries, with an expanded roster of domestic and international trade buyers, thereby fostering enhanced business exchanges within and across the global food and beverage sectors and unlocking unprecedented opportunities.

With its scale, international influence, and proven commercial success, SIAL China is poised to reach new heights, promising yet another grand global gathering for the food and beverage industry.

West Asia International Food and Beverage Exhibition (Shanghai) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for West Asia International Food and Beverage Exhibition (Shanghai): 广东新宝堂生物科技有限公司, 北京南常肉食机械有限公司, 山东海之宝海洋科技有限公司, 日照尊诚食品有限公司, 山东鲁丰集团有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Highlights of SIAL China Shanghai

• One of the world’s three major food exhibitions, with far-reaching international influence: As the Chinese leg of the SIAL Global Food Exhibition series, the event spans 200,000 square meters, bringing together over 5,000 exhibitors from 75 countries and regions. With an anticipated attendance of more than 180,000 professional visitors, it serves as a strategic gateway for global food companies seeking to expand into the Asian market.
• Comprehensive industry-chain coverage, offering one-stop, precision matchmaking: The exhibition features 18 thematic zones, covering all categories—including snack foods, meat products, dairy, grains & oils, seasonings, beverages, and ready‑to‑eat meals—catering to both established industry giants and emerging brands, thus meeting diverse procurement needs.
• A global gathering of buyers, delivering outstanding trade outcomes: Boasting an extensive buyer database spanning over a dozen channels—such as supermarket retail, e‑commerce livestreaming, import/export trade, and hotel & catering—leading purchasers including Sam’s Club, Hema, Walmart, Tmall Global, and Meituan are regular attendees. In 2025, the Korea Pavilion alone is expected to secure on‑site letters of intent and purchase contracts totaling US$18 million.
• Match Me supply‑demand matchmaking, efficiently connecting resources: Through online and offline one‑on‑one business matching services, the platform precisely aligns exhibitor and buyer requirements. At the 2024 edition, more than 4,000 business‑to‑business meetings were arranged on site, helping companies close deals efficiently.
• A premier launchpad for new products, setting industry trends: Showcasing over 350,000 cutting‑edge, innovative global offerings, the exhibition is the preferred platform for food and beverage companies to unveil their annual new products and seize early market opportunities. Brands such as Kongke, Guanzhan, and Yantai Tianlu have leveraged the event to achieve breakthrough orders worth hundreds of millions of yuan.
• Empowering insights through specialized competitions and forums, illuminating global trends: Concurrent events include the SIAL Innovation Competition, the Barista All‑Round Championship, the Tea‑Beverage Mixologist Contest, along with numerous high‑level summits, bringing together global industry leaders and experts to provide authoritative guidance for corporate strategic decision‑making.

Notable exhibitors

• International Food Companies: Nestlé, Mondelēz International, Mengniu, Yili, Bright Food Group, COFCO Group, Dong’e Ejiao, Dazhuangyuan, Jiaguoyuan, Uni-President Enterprises, Want Want Group
• Domestic Innovation and Snack Foods: Three Squirrels, Yanjin Puzi, Liangpinpuzi, Qiaqia Food, Ma Dajie, Jin Si Hou, Wolong, Liuliumei, Jiujiu Wang, San Pang Dan, Kongke, Guanzhan, Haohuanluo, Shizuoren, Manxiaobao, Fengwei Pai, Lingdan, Jintian Animation, Tangtian Mitian, Hongyi Food, Huitouke, Beibebing, Shier Tianxia, Lixing, Yiya, Li Hailong
• Frozen Meat and Seafood: Tiannong Food, Sunan Yak, Shenzhen Baomeirui, Xinfengyang, Hangzhou Haoniuwu, Guolian Aquatic Products, Hengxing Group
• Bakery and Health Foods: Senfengyuan Honey, Qingdao Asahi Food, Rishidanlian, Shandong Guangtou Liji, Jiangsu Yuguan Mushrooms, Anhui Zhishentang Pharmaceutical, Qingdao Muyang Health, Qingdao Bailan Group
• Grains, Oils, Seasonings, and Ingredients: Laiwu Limiya, Jilin Hengtai Agriculture, Wuxi Baisiwei, Qingdao Pengyuan Kanghua, Shanghai Yizhu Bio, Shenzhen Bijian Grains & Oils, Qingdao Haizhou Peanuts
• Emerging Convenience Foods: Manxiaobao, Shizuoren, Haohuanluo, Fengwei Pai, Kongke, Guanzhan Flower Glue
• Pizza and Western Cuisine Supply Chain: MOLINO CAPUTO, Oro Campania, La Guardiense, Nolano, Cilento, Solania Srl, Yisuo International Trade, Bright International Food, Bangmei Catering, Fanfan Food