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West Asia International Food and Beverage Exhibition (Shanghai)
SIAL China
- Dates
- Show Hours:
- Highlights
- One of the world’s three major food exhibitions the annual World Food Industry Chain Conference.
Exhibition Data
- 1/1
- Edition
- 200000㎡
- Exhibition area
- 5000
- Exhibitors
- 180000
- Visitors
Shanghai Food industry Expo Details
- Organizer:
- Groupe GL events, Beijing Aibo Xinya Exhibition Co., Ltd., China Council for the Promotion of International Trade
- City:
- Shanghai
- Venue:
- Shanghai New International Expo Centre
- Address:
- No. 2345 Longyang Road, Pudong New Area, Shanghai
Profile
SIAL China, the Shanghai International Food and Beverage Exhibition, is one of the world’s three major food exhibitions and an annual global event spanning the entire food industry value chain. Since its debut in China in 2000, the SIAL China series has attracted exhibitors from over 70 countries and regions worldwide, with product categories covering beverages, dairy products, snack foods, convenience foods, grains, oils, fruits, vegetables, meat ingredients, seasonings, and more—totaling 21 major product segments.
This edition will feature eight thematic pavilions, including the Snack Foods Pavilion, the Comprehensive Imported Foods Pavilion, the Green Agriculture Pavilion, the Meat and Frozen Foods Pavilion, the Grains, Oils, and Seasonings Pavilion, the Convenience Foods Pavilion, the Premium Beverages Pavilion, and the Dairy Products and Health‑Focused Foods Pavilion, as well as dedicated exhibition areas for industry associations and government delegations.
While maintaining its hallmark international quality, SIAL China will further strengthen its commercial focus. It is expected to draw 180,000 food and beverage professionals from over a hundred countries, with an expanded roster of domestic and international trade buyers, thereby fostering enhanced business exchanges within and across the global food and beverage sectors and unlocking unprecedented opportunities.
With its scale, international influence, and proven commercial success, SIAL China is poised to reach new heights, promising yet another grand global gathering for the food and beverage industry.
West Asia International Food and Beverage Exhibition (Shanghai) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for West Asia International Food and Beverage Exhibition (Shanghai): 广东新宝堂生物科技有限公司, 上海派瑞特塑业有限公司, 广东佳宝集团有限公司, Korea Agro-Fisheries & Food Trade Corporation, Thai Agri Foods Public Co.,Ltd., İLKSOY GROUP, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Highlights of SIAL China Shanghai
- One of the world’s three major food exhibitions, with far-reaching international influence: As the Chinese leg of the SIAL Global Food Exhibition series, the event spans 200,000 square meters, bringing together over 5,000 exhibitors from 75 countries and regions. With an anticipated attendance of more than 180,000 professional visitors, it serves as a strategic gateway for global food companies seeking to expand into the Asian market.
- Comprehensive industry-chain coverage, offering one-stop, precision matchmaking: The exhibition features 18 thematic zones, covering all categories—including snack foods, meat products, dairy, grains & oils, seasonings, beverages, and ready‑to‑eat meals—catering to both established industry giants and emerging brands, thus meeting diverse procurement needs.
- A global gathering of buyers, delivering outstanding trade outcomes: Boasting an extensive buyer database spanning over a dozen channels—such as supermarket retail, e‑commerce livestreaming, import/export trade, and hotel & catering—leading purchasers including Sam’s Club, Hema, Walmart, Tmall Global, and Meituan are regular attendees. In 2025, the Korea Pavilion alone is expected to secure on‑site letters of intent and purchase contracts totaling US$18 million.
- Match Me supply‑demand matchmaking, efficiently connecting resources: Through online and offline one‑on‑one business matching services, the platform precisely aligns exhibitor and buyer requirements. At the 2024 edition, more than 4,000 business‑to‑business meetings were arranged on site, helping companies close deals efficiently.
- A premier launchpad for new products, setting industry trends: Showcasing over 350,000 cutting‑edge, innovative global offerings, the exhibition is the preferred platform for food and beverage companies to unveil their annual new products and seize early market opportunities. Brands such as Kongke, Guanzhan, and Yantai Tianlu have leveraged the event to achieve breakthrough orders worth hundreds of millions of yuan.
- Empowering insights through specialized competitions and forums, illuminating global trends: Concurrent events include the SIAL Innovation Competition, the Barista All‑Round Championship, the Tea‑Beverage Mixologist Contest, along with numerous high‑level summits, bringing together global industry leaders and experts to provide authoritative guidance for corporate strategic decision‑making.
Range
- International Food Companies: Nestlé, Mondelēz International, Mengniu, Yili, Bright Food Group, COFCO Group, Dong’e Ejiao, Dazhuangyuan, Jiaguoyuan, Uni-President Enterprises, Want Want Group
- Domestic Innovation and Snack Foods: Three Squirrels, Yanjin Puzi, Liangpinpuzi, Qiaqia Food, Ma Dajie, Jin Si Hou, Wolong, Liuliumei, Jiujiu Wang, San Pang Dan, Kongke, Guanzhan, Haohuanluo, Shizuoren, Manxiaobao, Fengwei Pai, Lingdan, Jintian Animation, Tangtian Mitian, Hongyi Food, Huitouke, Beibebing, Shier Tianxia, Lixing, Yiya, Li Hailong
- Frozen Meat and Seafood: Tiannong Food, Sunan Yak, Shenzhen Baomeirui, Xinfengyang, Hangzhou Haoniuwu, Guolian Aquatic Products, Hengxing Group
- Bakery and Health Foods: Senfengyuan Honey, Qingdao Asahi Food, Rishidanlian, Shandong Guangtou Liji, Jiangsu Yuguan Mushrooms, Anhui Zhishentang Pharmaceutical, Qingdao Muyang Health, Qingdao Bailan Group
- Grains, Oils, Seasonings, and Ingredients: Laiwu Limiya, Jilin Hengtai Agriculture, Wuxi Baisiwei, Qingdao Pengyuan Kanghua, Shanghai Yizhu Bio, Shenzhen Bijian Grains & Oils, Qingdao Haizhou Peanuts
- Emerging Convenience Foods: Manxiaobao, Shizuoren, Haohuanluo, Fengwei Pai, Kongke, Guanzhan Flower Glue
- Pizza and Western Cuisine Supply Chain: MOLINO CAPUTO, Oro Campania, La Guardiense, Nolano, Cilento, Solania Srl, Yisuo International Trade, Bright International Food, Bangmei Catering, Fanfan Food
Review
The SIAL China International Food and Beverage Exhibition (Shanghai) 2025 successfully concluded from May 19 to 21 at the Shanghai New International Expo Center. With the theme “Reinventing the Future of Food and Drink,” the event spanned 200,000 square meters, attracting over 5,000 exhibitors from 75 countries and regions, who showcased 350,000 innovative “premium, distinctive, and specialty” products. A total of 174,365 professional visitors attended, and 12,870 business-matching sessions resulted in signed agreements totaling more than RMB 100 billion. The exhibition set new records in scale, internationalization, and commercial outcomes, further solidifying its position as one of the world’s three leading food exhibitions.
Global Resources Converge to Create a One-Stop Sourcing and Supply PlatformFifteen thematic pavilions—covering imported foods, ready‑to‑eat meals, health‑focused foods, premium beverages, international pizza, and more—provided comprehensive category coverage. A total of 9,721 new products made their debut, while events such as the SIAL Innovation Awards, the ZhenNiu Award, and the Tea Mixologist Competition set new benchmarks for industry innovation. Pavilion groups from Brazil, Argentina, the United States, France, Italy, South Korea, and other countries presented signature offerings in meat, dairy, pizza, and snack foods. Meanwhile, over 30 domestic government‑led delegations—including those from Tibet, Sichuan, Jilin, and Guizhou—made their international debut, showcasing regional specialties on the global stage.
Double‑Digit Sales Surge Drives Accelerated Integration of Domestic and International TradeAmong attendees, import/export trade and domestic trade together accounted for 45.07%, with deep participation from diverse channels including catering, retail, and food processing. Global super‑buyers such as Russia’s X5, Thailand’s CPF, South Korea’s Lotte Mart, Singapore’s FairPrice, Hema, , Walmart, and Haidilao were represented by dedicated buyer delegations. Match Me’s precision‑matching service facilitated 12,870 business meetings over three days, enabling exhibitors to connect seamlessly with wholesale distributors, e‑commerce platforms, catering operators, and hotel chains. More than 96% of exhibitors reported record‑high satisfaction among both exhibitors and visitors, with 88% already securing bookings for the 2026 Shanghai show and 75% locking in participation for the 2025 Shenzhen edition.
SIAL China 2027 Venue Map
SIAL China Exhibitior List
West Asia International Food and Beverage Exhibition (Shanghai) Range
- Regional Specialty Foods
Booth Sales
Manager ChenGold-Medal PM
3 Years Booth Sales
2027 Shanghai Food industry Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Shanghai Food industry Venue
Shanghai Food industry Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition