Shenzhen International Brand Lingerie Exhibition

The 20th Shenzhen International Brand Lingerie Exhibition 2025 was successfully held from April 9 to 11 at the Shenzhen Convention & Exhibition Center (Futian). With the theme “Innovation·Integration·Smart Luxury,” the event was co-organized by the China Lingerie Culture Week Organizing Committee and the Shenzhen Lingerie Industry Association, marking a milestone celebration of SIUF’s 20th anniversary. Concurrently, the exhibition featured a series of related activities, including China Lingerie Culture Week, the SIUF International Lingerie Supermodel Competition Finals, and the China Lingerie Industry Annual Awards Ceremony.

Covering an exhibition area of 80,000 square meters, the show brought together over 1,000 exhibiting companies, occupying all nine pavilions of the Shenzhen Convention & Exhibition Center. The exhibitor lineup included leading domestic brands and supply-chain enterprises such as Aimer, ManniFen, Cosmo Lady, Anli Fang, VENUS, Tengfei Technology, and Limelai, alongside internationally renowned labels like Victoria’s Secret, Triumph, and Wacoal. International exhibitors from 15 countries and regions—including France, Italy, Japan, South Korea, the United States, Germany, Poland, and Israel—made a concentrated appearance, achieving a record-high level of international participation. Over the three-day event, the exhibition welcomed more than 100,000 professional visitors from over 50 countries and regions worldwide, including over 3,000 overseas buyers.

To commemorate SIUF’s 20th anniversary, this year’s exhibition featured a special 20th‑anniversary exhibit themed “A Journey Through Time”, retracing the Chinese lingerie industry’s evolution—from contract manufacturing to brand emergence, and from deep local roots to global expansion. At the opening ceremony, Zheng Yaonan, President of the Shenzhen Lingerie Industry Association, stated: “SIUF’s 20 years have witnessed the transformation of China’s lingerie industry from the ‘world’s factory’ to a global hub for premium brands. Moving forward, we will continue to drive design innovation, smart manufacturing, and sustainable development, helping Chinese lingerie brands take center stage on the world stage.”

The unveiling of international lingerie fashion trends became the highlight of the event. In collaboration with international trend‑setting authorities such as France’s Karine Design and Japan’s Lingerie Trend Research Institute, the exhibition presented the Spring/Summer 2026 lingerie fashion trends, encompassing four key themes: “Harmony with Nature,” “Digital Illusion,” “Retro Revival,” and “Functional Aesthetics.” The presentation area adopted an immersive runway design, where supermodels showcased nearly one hundred cutting-edge lingerie collections, drawing thousands of professional buyers and designers to witness the latest creations firsthand.

The SIUF International Lingerie Supermodel Competition Finals were grandly held on the second evening of the exhibition, featuring 40 supermodels from 20 countries competing across three rounds—lingerie show, swimwear show, and evening gown show. The competition crowned first-, second-, and third-place winners, along with individual awards such as the “Best Figure Award” and the “Best Photogenic Award.” With a jury comprising top international photographers, fashion editors, and supermodel mentors, the contest has become one of the most influential modeling events in the global lingerie industry.

The Smart Wearables and Tech‑Lingerie Pavilion emerged as a new highlight of this year’s exhibition. Huawei Health unveiled its smart heart‑rate monitoring lingerie, developed in partnership with lingerie brands, enabling real-time heart‑rate tracking during physical activity and seamless synchronization with a mobile app. Tengfei Technology showcased graphene‑heated lingerie and thermochromic underwear—innovative products that attracted extensive inquiries from cross‑border e‑commerce buyers and livestreaming merchants. Many exhibitors noted that functionality and technological sophistication have become key differentiators for lingerie products, while consumer interest in comfort, health monitoring, and eco‑friendly materials continues to rise.

A Cross‑Border E‑Commerce Lingerie Sourcing Conference was held concurrently, resulting in multiple cooperation agreements on site. Leading cross‑border e‑commerce platforms—including Amazon, SHEIN, TikTok Shop, AliExpress, and Shopee—set up booths to engage with exhibitors, releasing platform policies and product‑sourcing guidelines tailored specifically to the lingerie category. SHEIN’s lingerie procurement team conducted dedicated sourcing sessions, focusing on identifying supply‑chain partners capable of handling small‑batch, rapid‑response orders. According to preliminary estimates, the total value of cross‑border e‑commerce purchase intentions exceeded RMB 500 million during the exhibition.

The China Lingerie Summit brought together the industry’s foremost thought leaders. Under the theme “Navigating Cycles, Achieving Resilient Growth,” the summit featured keynote speeches by Zhang Rongming, Chairman of Aimer Group; Zheng Yaonan, CEO of Cosmo Lady; Hong Youli, Chairwoman of the Board of Venus Group; the General Manager of Tmall’s Lingerie Category; and the Director of Operations for the Apparel Sector on Douyin E‑Commerce, among other distinguished guests. A roundtable discussion delved into critical topics such as “Breaking Through in New Retail for Lingerie Brands,” “Digital Transformation of the Lingerie Supply Chain,” and “Opportunities and Challenges of Going Global,” providing participating companies with invaluable practical insights and methodologies.