Hangzhou International Brand Lingerie Exhibition

The Hangzhou International Brand Lingerie Exhibition is a specialized lingerie show co-organized by the Zhejiang Knitting Industry Association and the Zhejiang Wool Sweater Association. Leveraging Hangzhou’s strengths in branding, e‑commerce, live streaming, and the Sijiqing Market, the exhibition showcases emerging trends in the city’s lingerie sector.

At the venue, leading lingerie brands, e‑commerce platforms, live‑streaming agencies, and major lingerie wholesale markets will collaborate to present a series of high‑profile activities, including new‑product launches, brand runway shows, new‑retail marketing workshops, and live‑streamed e‑commerce sales events.

As the capital of Zhejiang Province and one of China’s foremost hubs for internet‑based e‑commerce, Hangzhou enjoys unparalleled recognition and influence within the national—and even global—fashion and apparel industries. Benefiting from unique regional economic advantages and distinctive industry trends, the Hangzhou International Brand Lingerie Exhibition is dedicated to serving the lingerie sector and providing a professional platform for information exchange, industry promotion, business matchmaking, and cross‑industry collaboration among domestic and international stakeholders.

Hangzhou International Brand Lingerie Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

The Exhibition Value of the Hangzhou International Brand Lingerie Show

• An annual gathering for the rising stars of China’s lingerie industry, anchored by a core platform that leverages Hangzhou’s status as an e‑commerce powerhouse. Co‑organized by authoritative bodies such as the China Chamber of Commerce for Import & Export of Textiles and the Zhejiang Knitting Industry Association, this event has evolved over more than a decade into one of the most influential specialized exhibitions in the domestic lingerie sector. Its key strength lies in its deep integration of Hangzhou’s unique assets—its reputation as the “National E‑Commerce Capital” and its thriving live‑streaming ecosystem—while collaborating with local distribution channels like the Siqiqing Apparel Market. The show is committed to building an international platform for the lingerie industry that combines brand promotion, cultural exchange, product showcases, high‑level forums, and trend presentations.
• Comprehensive coverage of the entire value chain, precisely addressing diverse procurement needs. The exhibition features a complete spectrum of products spanning the full lingerie industry value chain, including bras, shapewear, thermal underwear, loungewear, sports bras, swimwear, men’s underwear, socks, and other finished goods, as well as related supporting items such as lingerie fabrics, lace, embroidery, trims and accessories, manufacturing equipment, mannequins, and design tools. From upstream supply chains to downstream finished products, it offers professional visitors a one‑stop sourcing and selection platform.
• Harnessing e‑commerce and live‑streaming strengths to create a new retail empowerment ecosystem. At the venue, major lingerie brands, e‑commerce platforms, live‑streaming agencies, and leading lingerie wholesale markets join forces to present a series of high‑impact activities, including new‑product launches, brand runway shows, new‑retail marketing workshops, and live‑e‑commerce product demonstrations. This distinctive model of resource integration provides exhibitors with end‑to‑end marketing solutions—from traditional channels to emerging e‑commerce platforms—helping companies accurately align with the evolving dynamics of the new retail era.
• Authoritative industry forums driving trends and shaping the future of lingerie. Concurrent with the exhibition, business matchmaking sessions, trend forums, and cutting‑edge runway shows bring together industry experts and designers to share the latest consumer insights and avant‑garde design concepts. By uniting industry leaders and corporate visionaries, the event not only fosters commercial partnerships but also contributes to structural optimization and innovative upgrades within the lingerie sector.
• Leveraging the Yangtze River Delta’s industrial hinterland to extend influence across the national market. As the capital of Zhejiang Province, Hangzhou enjoys unparalleled recognition and influence within China’s apparel and fashion industries, backed by unique regional economic advantages. Supported by dozens of specialized associations—including the Zhejiang Seamless Weaving Industry Association, the Cangnan County Knitted and Cotton Textile Industry Association, the Wenzhou Clothing Chamber of Commerce, and the Pinghu City Clothing Industry Association—the exhibition opens up vast collaborative opportunities spanning fabrics, prints, trims, retail, and other segments of the entire value chain.