The Haining World Garden Expo is a floral exhibition that seamlessly integrates “convention, trade show, and garden display,” and it is the first in China to center on home gardening and private gardens. The event brings together leading companies in the floriculture and horticulture sectors, showcasing a comprehensive array of products and cutting-edge cultivars across gardens, horticulture, landscape design, and related materials. Exhibitors can engage in direct, targeted matchmaking and acces
The Exhibition Value of the Haining World Garden Show
- A Global Hub for the Garden Economy: As China’s first industry event integrating “conferences + exhibitions + garden displays,” the show has been held for eight consecutive editions and has established a permanent home in Haining, earning recognition worldwide as an annual benchmark for the horticultural sector. The 2025 edition will bring together horticultural experts, designers, and floral enterprises from over 50 countries and regions, with 500,000 square meters of exhibition space showcasing more than 10,000 flower varieties, attracting a cumulative attendance of 180,000 visitors.
- A Closed-Loop Ecosystem Across the Entire Industry Chain: The exhibition comprehensively covers the full industry chain, from seedling R&D and standardized cultivation to advanced processing, cold-chain logistics, and e‑commerce marketing. From designer gardens and international creative flowerbeds to merchant garden markets and the ACS New and Superior Varieties Exhibition, it spans plant breeding, horticultural supplies, cutting-edge equipment, and end‑consumer products, creating a one-stop platform that integrates “seedlings–cultivation–display–trade.”
- A Premier Launchpad for Global Breeding Innovation: The ACS Flower Variety Adaptability Selection has been held for eight consecutive years, establishing a collaborative exchange mechanism with breeding institutions worldwide. At the 2025 show, 46 new horticultural varieties will be shortlisted, with awards bestowed upon such standout entries as the dahlia “Colorful Slush—Strawberry Sakura,” the super impatiens “Sangbaidi® Sakura Pink,” and the chrysanthemum “Melody of Leaves.” International breeding giants like Pan American Seeds and Japan’s Sakata will unveil exclusive new releases, providing an authoritative platform for introducing superior plant varieties into the Chinese market.
- An International Resource‑Linking Hub: The event gathers horticultural expertise from over 50 countries, including Germany, the United States, the United Kingdom, Japan, the Netherlands, and France, attracting more than 1,000 plant brands and garden designers. It offers domestic and international companies an efficient pathway to forge deep connections with global resources and expand their presence in the Chinese market.
- A Strategic Window for the Garden Economy: With the theme “Garden Economy: A Circular Journey,” the 2025 edition precisely targets this emerging blue‑ocean opportunity. Concurrently, more than 20 specialized forums will address hot topics such as garden design, product marketing, flower breeding, plant cultivation, and industry‑specific regulations, bringing together global thought leaders to share forward‑looking insights. Covering everything from garden materials and design to e‑commerce livestreaming and community development, the event provides a strategic platform for businesses to seize early opportunities in the trillion‑yuan garden economy market.
- Deep Empowerment Through Industry Resources: Leading enterprises such as Hongyue Flowers are driving the sector forward by implementing an “order‑based agriculture” model, offering 5%–10% discounts on seed supplies and guaranteed minimum purchase prices, thereby creating employment for over 3,000 workers. The exhibition also synergizes with initiatives like the “Open Garden” livestream and industry forums, generating tens of millions of exposure points. Meanwhile, the Merchant Garden Market brings together more than 100 horticultural brands, covering plants, supplies, chemical fertilizers, and all related garden accessories, enabling consumers to meet their garden‑related needs in one stop.
- The Advantage of the Nation’s Largest Fresh‑Cut Flower Base Cluster: Haining has developed the province’s largest fresh‑cut flower production base. In 2024, its comprehensive flower industry chain was selected as one of Zhejiang Province’s first county‑level “local specialty” industrial chains exceeding RMB 1 billion in value, with the entire horticultural industry chain achieving an annual output value of over RMB 1 billion. Leveraging this robust industrial foundation, the exhibition has attracted more than 600 enterprises from over 20 countries, resulting in over 2,000 cooperative orders.