Haining World Garden Show

Exhibitor Value of the Haining World Garden Show (World Garden Show)

• A Global Hub for the Garden Economy: As China’s first industry event integrating the “Conference + Exhibition + Garden Showcase” model, the show has been held continuously for eight editions, permanently based in Haining, and widely recognized by the global horticultural community as the annual trendsetter. The 2025 edition brought together horticultural experts, designers, and flower businesses from over 50 countries and regions, with 500,000 square meters of exhibition space showcasing more than 10,000 flower varieties, attracting a cumulative total of 180,000 visitors.
• A Closed-Loop Ecosystem Across the Entire Industry Chain: The show fully encompasses the entire value chain—from seedling research and development, standardized cultivation, advanced processing, cold-chain logistics, to e-commerce marketing. From designer gardens and international creative flowerbeds to merchant garden markets and ACS showcases of new superior varieties, it builds a one-stop platform covering everything from plant breeding and horticultural supplies to technical equipment and end-consumer products.
• A Premier Launchpad for Global Breeding Innovation: The ACS flower variety adaptation selection has been held for eight consecutive years, establishing collaborative exchange mechanisms with breeding institutions worldwide. In 2025, 46 new horticultural varieties were shortlisted, with awards going to such standout entries as the dahlia “Colorful Slushy – Strawberry Sakura,” the super impatiens “Sangbaidi® Sakura Pink,” and the chrysanthemum “Melody of Leaves.” International breeding giants like Pan-American Seeds and Japan’s Sakata unveiled exclusive new releases here, providing an authoritative stage for introducing superior plant varieties into the Chinese market.
• A Hub for International Resource Networking: The show gathers horticultural expertise from over 50 countries, including Germany, the United States, the United Kingdom, Japan, the Netherlands, and France, attracting more than 1,000 plant brands and garden designers. It serves as an efficient gateway for domestic and international enterprises to establish deep connections with global resources and expand their presence in the Chinese market.
• A Strategic Window for Garden Economy Development: With the theme “Garden Economy: Circular Progression,” the 2025 show precisely targets this emerging blue-ocean sector. Concurrently, over 20 specialized forums were held, focusing on hot topics such as garden design, product marketing, flower breeding, plant cultivation, and industry branding regulations, bringing together global industry leaders to share forward-looking insights. From garden materials to design concepts, from e-commerce livestreams to community-building initiatives, the show provides a strategic platform for enterprises to seize opportunities in the trillion-dollar garden economy market.
• Deep Empowerment Through Industrial Resources: Leading companies like Hongyue Flowers play a catalytic role, promoting an “order-based agriculture” model that offers 5%–10% discounts on seed supplies and guaranteed minimum purchase prices, thereby creating employment for over 3,000 workers. The show also collaborates with activities such as “Open Garden” livestreams and industry forums, generating tens of millions in exposure. Merchant garden markets bring together over a hundred horticultural brands, covering all categories of plants, supplies, chemical fertilizers, and garden accessories, enabling customers to fulfill their garden needs in one stop.
• The Advantage of Being the Nation’s Largest Fresh Cut Flower Base Cluster: Haining has established the province’s largest fresh cut flower cultivation base. In 2024, its complete flower industry chain was selected as one of Zhejiang Province’s first county-level “local specialty” industrial chains exceeding RMB 1 billion in annual output, with the total annual output value of the flower and horticultural industry surpassing RMB 1 billion. Leveraging this robust industrial foundation, the show attracted over 600 enterprises from more than 20 countries, resulting in over 2,000 cooperative orders.