Haining World Garden Convention

Haining World Garden Show is the first domestic flower exhibition to integrate the “conference + trade show + garden exhibition” model. Pioneering a focus on home gardening and private gardens, the World Garden Show has also become an ideal platform for uniting the entire industry and showcasing new varieties and professionals. The event brings together leading companies in the floral and horticultural sectors, fostering close market engagement and offering a comprehensive display of products spanning gardens, horticulture, landscaping, and related materials, as well as innovative and superior plant varieties. For exhibitors, it provides a more direct avenue for aligning with market needs and enables face-to-face exchanges that help them stay abreast of industry trends.

The Haining World Garden Show features over ten specialized thematic zones, including Designer Gardens, Merchant Gardens, Creative Patterned Flowerbeds, a Forum Venue, the ACS New and Superior Varieties Exhibition, a Hydrangea Zone, a Rhododendron New Variety Exhibition, and the WGS Plant Variety Sub‑Forum. Covering the entire industry chain, it gathers participants from across the floral and horticultural spectrum, establishing a stable, high‑quality international platform for brand promotion and collaboration.

The Haining World Garden Show attracts more than 200 distinguished domestic and international exhibitors, encompassing the full horticultural value chain. It serves as a bridge for global exchange and cooperation within the floral and horticultural industries, allowing the world to experience the allure of gardens—and much more. In addition, the event hosts professional forums dedicated to horticulture and landscape design, bringing together leading experts to share insights and achievements with an international perspective. These forums will address topics such as the global floral industry, the plant sector, garden‑centric lifestyles, industry branding and regulations, breeding and the development of new varieties, and the garden economy, among others. By uniting top horticultural talent worldwide, the show aims to establish a global mechanism for collaborative dialogue and joint efforts to advance the development of the world’s garden industry.

Therefore, whether you are a garden designer, a plant‑brand exhibitor, a non‑plant‑brand exhibitor, a creative artisan, a sponsor, a supplier, or a prominent industry figure—be they domestic or international—or simply a passionate garden enthusiast, we look forward to welcoming you and working together to make this event a resounding success!

Haining World Garden Convention tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

The Exhibition Value of the Haining World Garden Show

• A Global Hub for the Garden Economy: As China’s first industry event integrating “conferences + exhibitions + garden displays,” the show has been held for eight consecutive editions and has established a permanent home in Haining, earning recognition worldwide as an annual benchmark for the horticultural sector. The 2025 edition will bring together horticultural experts, designers, and floral enterprises from over 50 countries and regions, with 500,000 square meters of exhibition space showcasing more than 10,000 flower varieties, attracting a cumulative attendance of 180,000 visitors.
• A Closed-Loop Ecosystem Across the Entire Industry Chain: The exhibition comprehensively covers the full industry chain, from seedling R&D and standardized cultivation to advanced processing, cold-chain logistics, and e‑commerce marketing. From designer gardens and international creative flowerbeds to merchant garden markets and the ACS New and Superior Varieties Exhibition, it spans plant breeding, horticultural supplies, cutting-edge equipment, and end‑consumer products, creating a one-stop platform that integrates “seedlings–cultivation–display–trade.”
• A Premier Launchpad for Global Breeding Innovation: The ACS Flower Variety Adaptability Selection has been held for eight consecutive years, establishing a collaborative exchange mechanism with breeding institutions worldwide. At the 2025 show, 46 new horticultural varieties will be shortlisted, with awards bestowed upon such standout entries as the dahlia “Colorful Slush—Strawberry Sakura,” the super impatiens “Sangbaidi® Sakura Pink,” and the chrysanthemum “Melody of Leaves.” International breeding giants like Pan American Seeds and Japan’s Sakata will unveil exclusive new releases, providing an authoritative platform for introducing superior plant varieties into the Chinese market.
• An International Resource‑Linking Hub: The event gathers horticultural expertise from over 50 countries, including Germany, the United States, the United Kingdom, Japan, the Netherlands, and France, attracting more than 1,000 plant brands and garden designers. It offers domestic and international companies an efficient pathway to forge deep connections with global resources and expand their presence in the Chinese market.
• A Strategic Window for the Garden Economy: With the theme “Garden Economy: A Circular Journey,” the 2025 edition precisely targets this emerging blue‑ocean opportunity. Concurrently, more than 20 specialized forums will address hot topics such as garden design, product marketing, flower breeding, plant cultivation, and industry‑specific regulations, bringing together global thought leaders to share forward‑looking insights. Covering everything from garden materials and design to e‑commerce livestreaming and community development, the event provides a strategic platform for businesses to seize early opportunities in the trillion‑yuan garden economy market.
• Deep Empowerment Through Industry Resources: Leading enterprises such as Hongyue Flowers are driving the sector forward by implementing an “order‑based agriculture” model, offering 5%–10% discounts on seed supplies and guaranteed minimum purchase prices, thereby creating employment for over 3,000 workers. The exhibition also synergizes with initiatives like the “Open Garden” livestream and industry forums, generating tens of millions of exposure points. Meanwhile, the Merchant Garden Market brings together more than 100 horticultural brands, covering plants, supplies, chemical fertilizers, and all related garden accessories, enabling consumers to meet their garden‑related needs in one stop.
• The Advantage of the Nation’s Largest Fresh‑Cut Flower Base Cluster: Haining has developed the province’s largest fresh‑cut flower production base. In 2024, its comprehensive flower industry chain was selected as one of Zhejiang Province’s first county‑level “local specialty” industrial chains exceeding RMB 1 billion in value, with the entire horticultural industry chain achieving an annual output value of over RMB 1 billion. Leveraging this robust industrial foundation, the exhibition has attracted more than 600 enterprises from over 20 countries, resulting in over 2,000 cooperative orders.

Notable exhibitors

• International breeding and floriculture giants: Pan American Seed, Sakata Japan, Syngenta Flowers, Orange Mound, Enza Zaden (Netherlands), Delphi (Netherlands), Flor, Beijing Municipal Academy of Landscape Architecture, Flower Center of the Institute of Plant Resources, Chinese Academy of Tropical Agricultural Sciences, Paul’s Nurseries (USA), and Bannali Seeds (Germany)
• Leading domestic Chinese enterprises: Hongyue Flowers Co., Ltd., Hongyue Horticulturists, Tasha Horticulture, Jingshang Horticulture, Zhejiang Jinwuyue Ecological Technology, and Haining Regional Brand for the Floriculture Industry
• Award-winning cultivar developers: Beijing Municipal Academy of Landscape Architecture (Chrysanthemum “Ye Zhi Yun”), Flower Center of the Institute of Plant Resources, Chinese Academy of Tropical Agricultural Sciences (Bougainvillea “Jiasa” and “The Story of Time”), Pan American Seed (Dahlia “Colorful Slush – Strawberry Sakura”), and Sakata Japan (Super Impatiens “Sangbedi® Sakura Pink”)