Shanghai International Fisheries Exhibition – Shanghai Fishery Expo

The Value of Participating in the Shanghai Fisheries Expo

• A Flagship Platform for Global Aquatic Trade: With two decades of dedicated cultivation, the expo has evolved into one of China’s most influential fisheries-specific events, serving as a vital gateway for Chinese fisheries to connect with global markets. The 2025 edition, spanning 120,000 square meters, gathers over 3,000 brand exhibitors from more than 30 countries and regions, attracting 110,889 professional visitors and establishing a comprehensive global commercial ecosystem covering fishing, aquaculture, processing, and distribution.
• One-Stop Coverage Across the Entire Industry Chain: Exhibits span the full spectrum—from primary capture and advanced processing to ready-to-eat prepared foods—featuring everything from Norwegian salmon and Ecuadorian white shrimp to leading domestic aquatic enterprises. With tens of thousands of exhibits, the expo creates an end-to-end industrial ecosystem that bridges “from ocean to table.” Additionally, dedicated zones for seafood processing and refrigeration equipment showcase everything from automated freshness-locking systems to smart cold-chain solutions, forming a complete “freshness value chain.”
• A Hub for International Resource Networking: The 19th edition welcomed overseas exhibitors from 68 countries and regions, including Norway, Ecuador, Russia, India, Vietnam, and Chile. Official bodies such as the Norwegian Seafood Council and the Indian Ocean Products Export Development Board organized corporate participation, providing efficient channels for businesses to access first-hand global supply sources and expand into international markets.
• A Platform Empowering Iconic Regional Brands: The expo features a special zone for regional public brands under aquatic geographical indications, highlighting local specialties and development achievements. Brands such as Zhoushan Beltfish, Dalian Sea Cucumber, and Rushan Oysters were selected for the Top 100 Regional Public Brands, achieving industrial integration and international collaboration through the expo.
• High-End Forums for Deep Empowerment: Nearly 30 specialized events were held concurrently, covering hot topics such as the Salmon Industry Development Summit, the South American White Shrimp Trade Development Conference, and the Global Frozen Supply Chain Ecosystem Empowerment Conference. These forums brought together world-leading experts, industry leaders, and representatives from research institutions to engage in in-depth discussions on core issues like industrial policy, market trends, and technological innovation.
• Precise Supply-Demand Matching for Efficiency: Leveraging a professional visitor invitation system, the expo ensures both high-quality and abundant attendance by professional buyers. Exhibiting companies can connect with distributors, agents, importers, major retail chains, hotels, and catering service providers—high-caliber buyer groups from around the globe. The Zhoushan delegation alone secured intended trade deals totaling over RMB 36 million, along with seven prospective cooperation projects.
• A Strategic Window for Emerging Market Segments: The 20th edition will introduce an “E-commerce Gift Zone” for the first time, focusing on creative seafood gifts, channel-busting bestsellers, pre-sale gift offerings, and packaging design—opening up a second growth curve for businesses. From corporate welfare programs to e-commerce festival promotions, from live-streamed sales to community group-buying initiatives, these diversified channels create incremental opportunities far exceeding traditional foodservice markets.
• An Industry-Authority Endorsed Platform: At the expo’s opening ceremony, the China Fisheries Association and National Geographic China signed a strategic cooperation framework agreement, jointly formulating authoritative standards for identifying geographically indicated aquatic products, laying the groundwork for the industry’s high-end transformation. Awards such as the Wave·Fresh Frontier Gala’s “Annual Best-Selling New Product Award” and “Best Packaging Innovation Award” further enhance the visibility and credibility of winning products on the global stage.