Shanghai International Frozen Food Exhibition – Shanghai Foodservice Ingredients Exhibition

The Value of Participating in the Shanghai International Frozen Food Exhibition (SIFCE)

• One of Asia’s largest and most influential specialized exhibitions for the frozen-food and foodservice ingredients industries. Co-hosted by the Frozen and Refrigerated Foods Professional Committee of the China Food Industry Association, the Shanghai Frozen Food Industry Association, and other authoritative organizations, the Shanghai International Frozen Food Exhibition–Shanghai Foodservice Ingredients Expo (SIFCE) has been successfully held for many consecutive editions, establishing itself as a highly respected professional showcase in the Asian frozen-food and foodservice ingredients sectors. Against the backdrop of accelerating restaurant chain expansion, surging demand for prepared foods, and steadily improving cold-chain infrastructure, the exhibition is widely recognized within the industry as a leading indicator of developments in East China’s frozen-food sector and a pivotal platform for companies seeking to expand into East China and nationwide markets.
• A one-stop procurement platform covering the entire industry chain. The exhibition encompasses every link in the value chain, from frozen raw materials to deeply processed prepared foods, including frozen meat and poultry, frozen seafood, frozen vegetables, frozen pastries, frozen convenience foods, hot-pot ingredients, barbecue ingredients, hotel supplies, catering ingredients, convenience foods, quick-frozen products, cold-chain logistics equipment, refrigeration and freezing machinery, and food-processing equipment. From raw frozen ingredients to finished prepared dishes, from household frozen foods to comprehensive supply-chain solutions, exhibitors can seamlessly connect—from product display and brand exposure to commercial negotiations—all within a single venue.
• Precise access to core buyers and distribution channels across East China and nationwide. As China’s economic hub and consumption powerhouse, Shanghai boasts a vast foodservice market and a mature cold-chain system. The 2025 edition is expected to attract over 500 exhibiting companies from around the world and more than 30,000 professional visitors, spanning frozen-food distributors, foodservice ingredient agents, hotel and restaurant buyers, catering procurement teams, supermarket buyers, e-commerce platforms, new-retail channels, and live-streaming merchants—ensuring exhibitors have direct access to some of the most powerful purchasing audiences in East China and across the country.
• Unique value for Chinese enterprises—seizing opportunities in the prepared-food and frozen-food sectors and driving strategic expansion into East China. China’s frozen-food and prepared-food markets have already surpassed one trillion yuan in size, fueled by factors such as restaurant chain growth, rapid takeout expansion, and shrinking household sizes. Shanghai, as China’s premier foodservice consumption center, serves as a critical market for both frozen foods and prepared foods. SIFCE provides Chinese frozen-food and foodservice ingredient companies with a central platform to showcase their own brands, connect with East-China customers, and secure market orders. Through this platform, exhibitors can tap into East-China and nationwide foodservice supply-chain resources, seizing early opportunities in the rapidly evolving prepared-food and frozen-food landscapes.
• A vanguard for technological innovation and industry trends. At the exhibition, innovations such as next-generation prepared foods, advanced frozen‑preservation technologies, intelligent cold-chain systems, ready-to-eat prepared foods, regionally distinctive prepared foods, and functional frozen products became focal points. Keeping pace with the industry trend toward “preparedness, convenience, and quality,” exhibitors can promptly access critical information on technological advances, consumer trends, and channel transformations.
• Shanghai’s locational and industrial advantages. Held at the Shanghai New International Expo Center, the exhibition is strategically located in the heart of the Yangtze River Delta. As China’s economic center and consumption powerhouse, Shanghai offers a massive foodservice market and a well-established cold-chain system, making it a central hub for frozen-food and foodservice ingredient consumption. Leveraging Shanghai’s strategic position as an international trade center and a leader in consumption upgrading, SIFCE provides exhibitors with a robust platform to engage with East-China and nationwide markets.