China Shanghai Baking and Roasting Exhibition Tickets

Bakery China, founded in 1997, is one of the world’s leading trade shows for bakery products and services, providing a platform for global bakery industry leaders, professionals, and practitioners to share innovative ideas. The exhibition attracts exhibitors from around the globe, with over 20% of international companies and brands hailing from Germany, France, Italy, the United States, Belgium, the Netherlands, Switzerland, Denmark, Australia, Canada, Japan, South Korea, Thailand, Malaysia, Tur

Reasons to Exhibit at Bakery China:

• The World’s Largest Baking Industry Event: As the premier global trade show for the baking industry, Bakery China brings together thousands of exhibitors from dozens of countries and regions, attracting hundreds of thousands of professional visitors. It serves as a strategic platform for companies to showcase their capabilities and connect with worldwide resources.
• End-to-End Industry Coverage: The exhibition comprehensively covers the entire baking value chain, including raw materials, machinery, packaging, training, store design and merchandising, as well as coffee and beverages. Specialized zones such as pre-baked goods, Chinese‑style pastries, healthy baking, and smart equipment further cater to specific market needs, ensuring precise alignment with global procurement demands.
• A Hub for International Resource Networking: With a consistently high proportion of international exhibitors, brands from Europe, North America, Japan, South Korea, and Belt and Road countries are prominently featured. Dedicated international pavilions and buyer‑seller matchmaking events help companies expand into global markets and adopt cutting‑edge technologies.
• A Launchpad for Innovation: The show is the preferred venue for unveiling new technologies, products, and applications in the sector. From raw material R&D and intelligent equipment to health‑focused formulations and sustainable packaging, over ten thousand innovative solutions are showcased here, providing an authoritative stage for companies to demonstrate their technical prowess and set industry trends.
• A Six‑in‑One Integrated Experience: Featuring a unique “Exhibition + Conference + Competition + Show + Market + Festival” model, the event hosts international forums, industry competitions, bread and coffee festivals, pre‑baked goods festivals, and other immersive activities, offering businesses a dual platform for brand exposure and consumer engagement.
• Precision‑Driven Supply‑Demand Matching: Leveraging an extensive buyer database, the show regularly organizes international business matchmaking sessions, product selection events for supermarket decision‑makers, and e‑commerce platform networking conferences, facilitating tens of thousands of targeted pairings. Key retail chains such as Sam’s Club, Hema, and Tmall actively participate, helping exhibitors expand across omnichannel distribution channels.
• In‑Depth Industry Thought Leadership: Through long‑term initiatives like the China Baking Industry Development Forum and the Healthy Baking Summit, the show gathers hundreds of industry experts and corporate leaders to address pressing topics such as technological innovation, consumer trends, and digital transformation, providing authoritative guidance for strategic decision‑making.
• A Convergence of Industry, Academia, and Research: By bringing together government, academia, industry, research institutions, financial entities, and end‑users, the show hosts investment promotion events for food industry parks, capital‑market matchmaking sessions, and policy briefings on healthy baking, thereby driving high‑quality growth across the sector.