China Shanghai Baking and Roasting ExhibitionBakery China

The China Shanghai Bakery & Baking Exhibition (Bakery China), founded in 1997, is a premier international trade show platform for the Asia-Pacific region, serving the entire bakery industry value chain. It ranks among the world’s largest exhibitions dedicated to bakery products and services. The event provides a forum for global bakery industry leaders, professionals, and practitioners to share innovative ideas, driving advancements in research and development, manufacturing, distribution, and related services, thereby fostering the comprehensive growth of China’s bakery and confectionery sectors.

As the world’s largest specialized exhibition for the bakery industry!The China Shanghai Bakery & Baking Exhibition (Bakery China)attracts numerous leading companies and brands from around the globe at each edition, with over 20% of international exhibitors hailing from Germany, France, Italy, the United States, Belgium, the Netherlands, Switzerland, Denmark, Australia, Canada, Japan, South Korea, Thailand, Malaysia, Turkey, Singapore, and other countries. It is anticipated that professional buyers from more than 130 countries and regions—including international delegations from the United States, Japan, South Korea, and Malaysia—will attend.

Furthermore, in tandem with the implementation of China’s Belt and Road Initiative and other policies and projects, coupled with recent favorable measures promoting openness, Bakery China has already received inquiries regarding the organization of visiting delegations from multiple nations and regions.

This year’s edition introduces, for the first time, a “Private Label Zone,” designed to nurture emerging brands in the era of new consumption patterns and establish fresh industry dynamics. To date, well-known brands such as Guangzhou Restaurant, Zixi Bread, Master Bao, Hema Bakery, Zhiweiguan, Lianxianglou, Mr. Yang, Quansheng, Huyao, Fujijia, Guyu Village, Manshifu, Sanweiqi, Huamanlou, and Liumang Yike have confirmed their participation.

Targeting hotels, supermarkets, restaurants, bars, cafés, clubs, retail outlets, and other commercial spaces, the China Shanghai Bakery & Baking Exhibition (Bakery China)has curated a specialized showcase focused on providing one-stop supply and comprehensive solutions for home-baking essentials, offering exhibitors and buyers an integrated procurement platform.

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