China Shanghai Bakery & Pastry ExhibitionBakery China

China Shanghai Bakery & Pastry Exhibition (Bakery China) was founded in 1997 and is an international trade exhibition platform serving the entire bakery industry supply chain in the Asia-Pacific region. It is the world's leading exhibition for bakery products and services. The exhibition provides a sharing platform for innovative thinking for leaders of the global baking industry, professionals, and all kinds of bakery industry practitioners, injecting impetus into the development of the baking industry in research and development, manufacturing and distribution, as well as related services, and promoting the comprehensive development of the Chinese baked goods industry.

As the largest professional exhibition for the bakery industry worldwide! China Shanghai Bakery & Pastry Exhibition (Bakery China) attracts many excellent companies and brands from around the globe to participate in each session, among which more than 20% are international companies and brands from Germany, France, Italy, the United States, Belgium, the Netherlands, Switzerland, Denmark, Australia, Canada, Japan, South Korea, Thailand, Malaysia, Turkey, Singapore, etc. It is expected that professional buyers from over 130 countries and regions, including visiting groups from the United States, Japan, South Korea, Malaysia, etc., will visit.

In addition, with the development of various policies and projects such as China's Belt and Road Initiative, and a series of recent favorable open policies, Bakery China has already received inquiries from multiple countries and regions regarding visiting groups.

This session of the exhibition will launch the "Own Brand Zone" for the first time, nurturing new brands needed in the era of new consumption and creating industry forces. Well-known brands such as Guangzhou Restaurant, Zixi Bread, Bao Shi Fu, Hema Bakery, Zhi Wei Guan, Lian Xiang Lou, Yang Xian Sheng, Quan Sheng, Lu Yao, Fu Ji Jia, Gu Wu Cun, Man Shi Fu, San Wei Qi, Hua Man Lou, and Liu Mang Yi Ke have already confirmed their participation.

China Shanghai Bakery & Pastry Exhibition (Bakery China) targets hotel, supermarket, restaurant, bar, cafe, club, shop, and other commercial spaces as its target audience, specifically creating a one-stop supply and solution platform for household baking supplies. It serves as a one-stop procurement platform for exhibitors and buyers.