China (Wuhan) Home Baking Supplies ExhibitionChina Home Baking Show

The China Home Baking Show is held concurrently with Bakery China, the China International Autumn Baking Exhibition. Since its inception, the event has maintained double-digit annual growth in scale for many years, making it a key industry gathering in the second half of the year.

This premier industry event brings together over 600 companies across the value chain and attracts more than 100,000 professional visitors. The China Home Baking Show serves not only as a platform for showcasing products but also as a pivotal gateway to understanding baking industry trends and seizing strategic business opportunities.

Health has become a fiercely contested frontier in the baking sector, and this year’s Autumn Baking Exhibition features a dedicated Healthy Baking Zone that precisely addresses evolving market demands. Within this zone, offerings range from low-sugar breads emphasizing “total carbohydrate control” to functional pastries fortified with probiotics and dietary fiber, while innovative sugar-replacement ingredients such as erythritol and allulose are prominently showcased.

Another major highlight of this year’s show is the creative integration of baking with diverse lifestyle scenarios. Combined offerings like “baking + coffee” and “baking + light meals” have become mainstream in the exhibition areas. For instance, one brand introduced co-branded meal packages that boosted the average transaction value from RMB 25 to RMB 45, driving a doubling of sales in related product categories. Equally compelling were community-based baking service solutions, which integrate “baking classes + children’s DIY activities + community engagement” into a cohesive demonstration model, vividly illustrating how to increase repeat purchase rates by 40%. Meanwhile, the Home Baking Zone transformed into a “Baking Carnival,” offering end-to-end solutions—from smart ovens to pre‑prepared ingredient kits—catering directly to the growing demand for at-home baking.

The China Home Baking Show remains in sync with the pulse of the industry, witnessing and driving the multi‑tiered, high‑quality development of China’s baking sector—from product innovation and technological advancement to channel expansion and market penetration at lower tiers.