China (Shenzhen) Autumn Bakery Exhibition (CHINA BAKERY EXHIBITION) is the pioneer of professional bakery exhibitions in China's baking industry. After forming a strategic partnership with Informa Markets in 2021, it leverages its extensive resources in the baking industry accumulated over many years, integrates the advantages of large catering and food markets, and broadens the 'bakery+' ecosystem through offline exhibitions, large-scale conferences and activities, roadshows, as well as online cloud exhibitions and e-commerce platforms. This helps to break down barriers in the global baking industry, accelerating vertical deepening and horizontal cross-industry development.

It will once again join forces with Bower Shenzhen Fair to co-host, connecting bakery, catering, hotels, furniture, health, and lifestyle theme exhibitions. It gathers high-quality resources from nine major sectors including bakery desserts and light meals, coffee tea drinks, beverage comprehensive, food comprehensive, catering equipment, tableware, franchise chain, alcoholic beverages comprehensive, and trendy toys, creating a comprehensive platform that spans the entire industry chain upstream and downstream. The China (Shenzhen) Autumn Bakery Exhibition (CHINA BAKERY EXHIBITION) aims to provide a larger information and trade exchange service platform for companies along the upstream and downstream industrial chains of China's bakery + food and beverage industry.

Based in the southern region of China, the China (Shenzhen) Autumn Bakery Exhibition (CHINA BAKERY EXHIBITION) attracts more than a thousand exhibitors annually by grasping the pulse of the baking industry through three core innovations. At the same time, it faces the large catering market across the country, expanding the incremental market space of the industry by embracing large catering, aiming for the sun, not limited to baking!