China International Building Trade Expo – Shanghai Building Expo – China Building Expo Tickets

The Shanghai Construction & Decoration Fair (CBD FAIR) originated in Guangzhou in 1999 and officially relocated to the National Exhibition and Convention Center in Hongqiao, Shanghai, in 2015. Since 2019, the fair has entered into a strategic partnership with Red Star Macalline, jointly operating and comprehensively upgrading the event. This edition of the fair is positioned as an “international platform for high-end customization,” under the theme “Fostering New Consumption, Serving a New Devel

Highlights of the Shanghai Building Expo

• China’s Premier High-End Customization Show in East China: Established in 1999 and organized by the China Foreign Trade Center, a subsidiary of the Ministry of Commerce, the event made its debut at the National Exhibition and Convention Center in Shanghai in 2015. Positioned as an “international platform for high-end customization,” it brings together over 800 industry brands and attracts 120,000 professional visitors, making it the flagship opening‑of‑the‑year event in China’s high-end custom home‑furnishing sector.
• Deep Empowerment Through the Exhibition‑Store Alliance: In strategic partnership with Red Star Macalline, the show has pioneered an innovative “exhibition‑store synergy” model, leveraging more than 400 shopping‑mall locations nationwide. From pre‑show online lead generation and group site visits during the event to post‑show store‑placement services, this approach creates a never‑ending marketing cycle that transforms three days into 365 days of sustained engagement.
• A Comprehensive Portfolio of Premium Brands: Featuring three thematic pavilions—high-end customization, system windows and doors, and premium building materials—the exhibition covers twenty major sub‑categories, including custom furniture, ceramic tiles and slabs, smart appliances, paints, and soft furnishings. With over 500 premium brands debuting their latest collections, it has become a one‑stop sourcing platform for large‑scale residential projects and luxury homes in China.
• Narrative‑Driven, Scenario‑Based Curation: Moving beyond traditional product displays, the show adopts a curatorial theme centered on “30 Life Moments That Touch the Chinese Heart,” reimagining the exhibition ecosystem through emotional resonance. Led by a distinguished team of top designers and brand experts, this approach makes brand value both visible and deeply relatable.
• Closed‑Loop Conversion Across Both Online and Offline Channels: On the consumer side, a seamless “coupon‑check‑in‑redeem” consumption loop is coordinated with Red Star Macalline; on the dealer side, travel allowances, specialized training camps, and annual speaking engagements are provided, enabling the precise mobilization of over 500 high‑quality dealers and ensuring that participation translates into immediate profitability and post‑event conversions.
• A Hub for Full‑Chain Industry Resources: Bringing together ten thousand design luminaries, hundreds of real estate and interior‑fitout firms, and a hundred industry media outlets, the event seamlessly connects developers, design institutes, construction contractors, and distributors across the entire supply chain. Anchored in the economically vibrant Yangtze River Delta, it serves as both a major domestic base for building‑material production and the country’s largest consumer market.
• A Four‑Dimensional Value‑Driving Nexus: Concurrently hosting dozens of high‑level forums spanning design, materials, technology, and operations‑maintenance, including the Villa Design Conference, the High‑End Custom G20 Summit, the System Windows and Doors Technology Symposium, and the China Home‑Furnishing New‑Traffic Conference, these events help attendees gain deep insights into industry trends and emerging opportunities.