The 44th China International Sporting Goods Fair – China Sport Show Tickets

The China International Sporting Goods Fair (CISG) is the largest and most authoritative national-level sporting goods event in the Asia-Pacific region. This edition of the fair offers a comprehensive showcase of the latest achievements and emerging trends in China’s sports manufacturing sector, featuring diverse exhibition zones covering fitness, venue facilities, sportswear, and outdoor leisure. With an exhibition space exceeding 200,000 square meters, more than 2,000 participating companies,

The Exhibition Value of China Sport Show

• The China International Sporting Goods Fair (referred to as China Sport Show) was first held in 1993. Organized by the China Sporting Goods Federation and Zhongti Lian (Beijing) Sports Industry Development Co., Ltd., it is China’s only national-level, international, and specialized sporting goods exhibition. The 43rd edition of the fair will take place in Xiamen in 2026, with an exhibition area exceeding 200,000 square meters, bringing together more than 2,000 domestic and international exhibitors and attracting over 170,000 visitors, including 5,700 overseas attendees. Grounded in the advantages of the entire sporting goods industry chain and focused on the “first‑release economy,” China Sport Show has become a global benchmark for the sporting goods sector and a strategic platform for Chinese manufacturers to expand into both domestic and international markets.
• A One‑Stop Showcase Covering the Entire Industry ChainIn 2026, the fair will feature three core exhibition zones—Sports Venues and Equipment, Sports Consumption and Services, and the Asia‑Pacific Fitness Zone—covering every link in the value chain, from venue facilities and fitness equipment to sports apparel and consumer services. With a strong emphasis on smart technologies and green transformation, the event will highlight innovative solutions such as AI‑based physical‑fitness assessment systems, intelligent fitness devices, digital twin technology for sports venues, and eco‑friendly prefabricated running tracks.
• Precise Connections with Key Domestic and International Buyers and Industry ResourcesIn 2026, the fair will welcome 5,700 overseas visitors from 117 countries and regions. In 2025, overseas attendance increased significantly year over year, with foreign visitors rising by more than 300% during the first two days of the 2026 event. Throughout the exhibition, nearly ten dedicated business‑matching events will be held, effectively linking international procurement needs with China’s manufacturing supply chain. Additionally, platforms such as Made-in-China.com will provide on‑site export‑support solutions, helping companies connect with global buyers.
• Unique Value for Chinese Enterprises—A Strategic Engine for the “First‑Release Economy” and “Brand Globalization”In 2026, more than 120 new sports products, technologies, and solutions will make their world premieres in Xiamen, with leading brands such as Shuhua, Qiaoshan, Taishan Sports, and Mairuike showcasing groundbreaking innovations. A contingent of 477 enterprises from Zhejiang Province will participate, setting a record for any single province, covering all categories—from fitness equipment and sports technology to venue facilities and roller‑skating/skateboard products. In 2024, the total output of the sporting goods industry surpassed RMB 2 trillion, and China Sport Show has firmly established itself as the central platform for Chinese manufacturers to showcase proprietary technologies, launch innovative products, and engage with global customers.
• A Vanguard for Technological Innovation and Industry TrendsThe exhibition aligns with the trends of high-end development, intelligent solutions, and sustainability, showcasing cutting-edge advancements such as digital sports technologies, age-friendly fitness equipment, eco-friendly materials, and smart venues. Concurrently, it hosts a series of high-profile forums, including the 12th China Sports Industry Exchange Conference, the China Digital Sports Industry Conference, and the China Sports Venue and Facilities Industry Conference, bringing together industry experts and corporate leaders to discuss the future of the sector.