Shanghai Beauty Expo – Shanghai International Beauty Exhibition Tickets

The Shanghai Beauty Expo, officially known as CIBE—China International Beauty Expo—is one of China’s largest and longest-running specialized exhibitions for the beauty and cosmetics industry, first launched in 1989. Today, the event is held annually in Beijing, Shanghai, Guangzhou, and Shenzhen, with the aim of fostering mass innovation and entrepreneurship, supporting the growth and upgrading of beauty brands, and helping domestic brands expand internationally. The 2023 edition of the Shanghai

The Exhibition Value of the Shanghai International Beauty Expo (CIBE)

• Asia’s Flagship Platform for the Beauty Industry: As one of the world’s largest beauty exhibitions, CIBE brings together over 3,200 companies and more than 10,000 brands from over 40 countries and regions, spanning the entire value chain—from finished consumer products to professional beauty solutions and supply-chain components. It is widely recognized as an industry “barometer” and a key indicator of market trends.
• One-Stop Coverage of the Entire Industry Chain: The exhibition features comprehensive offerings across 14 major categories and more than 40 sub‑segments, including skincare, color cosmetics, fragrances, and oral beauty products, while extending into OEM/ODM services, raw materials, packaging, and machinery. From brands to manufacturers, and from R&D to smart manufacturing, upstream and downstream players connect efficiently.
• A Core Platform for Shanghai’s “First‑Launch Economy”: As one of the three flagship events under the Shanghai Municipal Government’s “First‑Launch Shanghai” initiative, CIBE adopts the theme “Global New Products, Premier Launch in Shanghai,” serving as the authoritative stage for annual product debuts by domestic and international beauty brands. Over 60% of exhibitors choose CIBE as their platform for first‑launch events.
• A Global Hub for Resource Connectivity: CIBE attracts national pavilions from more than 40 countries, including France, Spain, Italy, Japan, and South Korea, and draws approximately 500,000 professional buyers from over 101 countries and regions. Specialized matchmaking events—such as overseas‑market pairing sessions and buyer delegations from ten Asian nations—help enterprises expand into global markets.
• A Vanguard of Technology‑Driven Innovation: Cutting-edge technologies—including AI‑powered beauty devices, intelligent skin‑analysis tools, bioactive ingredients, and nano‑delivery systems—are showcased at the event. The International Cosmetics Science Conference gathers leading scientists worldwide and releases the “White Paper on Beauty Consumption,” fostering deep integration between research and industry.
• Over 100 Events for Comprehensive Empowerment: Concurrently held are more than 100 specialized events, such as the Retail Industry Conference, the Beauty & Innovation Awards, the Red Choice Product Showcase, and private‑domain matchmaking sessions. These activities address critical topics like channel development, traffic management, and trend analysis, providing brands with end‑to‑end support—from brand exposure to conversion.
• Authoritative Endorsement and Brand Building: CIBE has been consistently ranked among the “Top 100 World Trade Shows” for many years, and its Beauty & Innovation Awards are hailed as the industry’s equivalent of the Oscars. Leveraging a network of over one million social media accounts and KOL unboxing reviews, CIBE simultaneously strengthens B‑to‑B credibility and C‑to‑C consumer engagement.
• Precision Buyer Engagement Across All Channels: CIBE covers core offline channels across all 31 provinces and municipalities—such as CS stores, department stores, and supermarkets—while integrating e‑commerce platforms, over 5,000 KOLs, and more than 1,000 elite private‑domain influencers. With a dual online‑offline strategy, a single participation can reach over 530,000 professional buyers.