Sirha Bake & Snack (Europain)Sirha Bake & Snack

Sirha Bake & Snack (Europain) is Europe's largest and most prominent bakery exhibition. The event showcases over 100 new products: in terms of ingredients and offerings, we are witnessing a significant rise in natural, organic products and enhanced supply chain transparency. Regarding equipment, flexibility, ergonomics, and energy efficiency are the order of the day.

Sirha Bake & Snack unites all stakeholders across the bakery industry. Over 82,690 professionals explored exhibitors' latest innovations, which are now strategically categorized into three core sectors for the first time: production, sales, and management. The exhibition attracted more than 32% international visitors from around the globe, drawn by French excellence in the sector, marking a 12% increase compared to the previous edition.

The newly launched Europain Forum perfectly captures the industry's dynamic character, providing visitors with comprehensive insights into key trends and best practices. Four dedicated labs hosted over 100 live demonstrations by master pastry chefs and bakers, sharing expert tips and techniques with hundreds of attendees. Three major competitions in the bread and pastry sector enabled visitors to discover innovative recipes and connect with both emerging and established talents.

Looking to exhibit? Contact Juzhan Exhibition Platform to secure your booth today! Sirha Bake & Snack goes beyond expectations, comprehensively covering every detail of the bakery, ice cream, and dessert industries with cutting-edge products, technical services, and equipment. It features highly challenging yet passionate and creative competitions and conferences. Unparalleled media coverage and strategic partnerships make this exhibition your premier choice to unlock new opportunities and capture market share.